326K JOD Shopify Revenue for a Jordanian Hardware Store
Client Overview:
- Industry: Hardware & Tools Retail
- Location: Jordan (Nationwide delivery)
- Platform: Shopify
- Timeline: 5 Years (2020–2025)
- Objective: Build a scalable, high-converting ecommerce store for industrial and DIY buyers.
Challenge:
- Technical Product Complexity: Hardware requires detailed specs, bulk pricing, and B2B/B2C flexibility.
- Low Digital Adoption: Jordan’s hardware buyers traditionally rely on in-store purchases.
- Conversion Barriers: High cart abandonment rates in niche markets.
Our Solution
B2B/B2C Hybrid Architecture:
- Bulk pricing tiers for contractors + one-click checkout for DIY buyers.
- Arabic/English toggle with localized payment options (cash on delivery, mobile wallets).
Trust-Building Design:
- Professional product photography with technical schematics.
- "Verified Supplier" badges and JOD-based price guarantees.
Checkout Funnel Optimization:
- Reduced steps from 5 to 2 (cut abandonment by 33%).
- Added urgency triggers ("10+ bought this week in Amman!").
Data-Driven Iterations:
- Quarterly A/B tests (hero banners, CTA buttons, mobile layouts).
- Performance monitoring: 1.15M+ sessions analyzed.
Google Ads Agency in Jordan
| Metric | Result | Industry Benchmark |
|---|---|---|
| Total Sales | 326,837 JOD | N/A |
| Conversion Rate | 0.38% | 0.22% (Hardware Avg.) |
| Average Order Value | 76.23 JOD | 55 JOD |
| Online Sessions | 1,157,244 | N/A |
Breakthrough Wins:
✅ 73% Higher Conversion Rate vs. hardware industry average.
✅ 39% Higher AOV through bundled offers (e.g., “Tool Kits + Free Delivery”).
✅ 5,084 Orders with 68% repeat buyers.
Our Insights as a Shopify Agency in Jordan
This 5-year journey generated 326K JOD in sales by transforming a traditional hardware business into a digital leader. The 0.38% conversion rate (73% above benchmarks) and 76.23 JOD AOV (39% higher than average) were driven by:
Frictionless Checkout: 2-step flow reduced abandonment by 33%.
Cultural Trust Signals: Arabic-language COD options and supplier badges.
- Mobile Dominance: 90% of sessions were mobile—optimized for 3G speeds in Jordan.
Why Shopify for Hardware in Jordan?
Scalability: Handled traffic spikes during construction seasons.
Localization: JOD pricing, Arabic FAQs, and Amman-specific delivery promises.
Profitability: 68% repeat customer rate ensured long-term ROI.
Why This Store Dominated
Technical Excellence: Bulk order tools for contractors + one-click checkout for DIY.
Jordanian UX: Arabic interface, COD, and load-optimized for low-bandwidth areas.
Data Obsession: 1.15M+ sessions analyzed to refine every pixel.
