Who we help
Your industry, your market
By industry13 industries
Luxury & retail5
Ecommerce & tech3
Food & hospitality1
Services & lead generation4
Not listed? Most of what we run carries across. Ask on WhatsApp (opens in a new tab)
All industriesAll marketsProof
Real numbers, real screenshots
Every number comes from a published AlGurus case, with a platform screenshot.
All 29 case studiesCompany
The team behind the results
Since 2018 · Um Uthaina, Amman
About AlGurus
A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
Google Premier, Meta, Shopify, Salla
Certified partners
Google Premier Partner2026 · top 3% worldwide
MetaBusiness Partner
Shopify Select Partnersince March 2020
SallaPartnerSEO & GEO checkup, ad analyzer
Audits reviewed by our team
Send your website or your ads dashboard. Our team reviews each request and emails you a branded PDF audit.
Since 2018 · Um Uthaina, Amman
Talk to us
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Google Premier Partner2026 · top 3% worldwideMetaBusiness PartnerShopify Select Partnersince March 2020SallaPartner
AlGurus Academy (opens in a new tab)ToolsSEO & GEO checkup, ad analyzerContact
Services open from the bottom bar
Services · Goal finder
What do you want to grow?
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Real result
Top 3%
of Google Partners worldwide — we’re a Google Premier Partner
See the case studiesBook a strategy callYour growth pathTwo ways to learn
Real result
13+
years running real campaigns — now taught at Algurus Academy
Visit Algurus AcademyBook a strategy callPaid AdsTurn ad spend into measurable revenue.10 services
Most requested
Open Paid AdsOrganic TrafficRank on Google, Maps, app stores and AI answers.4 services
Most requested
Open Organic TrafficWeb DevelopmentFast stores and sites built to convert.6 services
Most requested
Real result
326K JOD
in Shopify sales for a hardware store
75+ Shopify stores built
See the case studiesSocial Media ManagementContent and community that keep you top of feed.3 services
Most requested
Open Social Media ManagementGraphic DesignA brand people recognise in one scroll.4 services
Most requested
Open Graphic DesignConsultationSenior eyes on your ads, store and growth plan.5 services
Most requested
Open ConsultationTrainingLearn it from the team that runs it — via Algurus Academy.Algurus Academy
Courses at Algurus Academy
Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartnerOur partnershipsMarkets:KSAUAEIraqQatarKuwaitUSACanadamore soon
WhatsAppFrom scattered data to decisions you can trust.
Transform data into profits. We fix your tracking, connect every platform into one bilingual dashboard, and tell you in plain Arabic or English what the numbers mean and what to do next.
Google PartnerPremier 2026
MetaBusiness Partner
GA4 + Meta CAPI + server-side
Arabic ع + English dashboards
AlGurus is an analytics and reporting agency in Amman, Jordan. We audit and rebuild your tracking (Google Tag Manager, Google Analytics 4, Meta Conversions API and server-side tagging), connect your ad platforms, store and CRM into one Arabic and English dashboard in Looker Studio or Power BI, and send a monthly report that explains what happened and what to do next.
The team behind it is a Google Premier Partner and Meta Business Partner with 13+ years of experience and more than $28M+ in ad spend managed for 120+ brands across Jordan, the Gulf and North America.
In Jordan's competitive digital economy, most businesses are not short of data. They are short of answers. Ads Manager says one thing, Google Ads says another, the store dashboard says a third, and the monthly meeting turns into a debate about whose number is right instead of a decision about what to do next.
As an analytics and reporting agency in Jordan, we fix that at the root. First we make the data true: clean tracking, one naming system, events that fire once and only once, and cash on delivery orders counted the way your accountant counts them. Then we make it readable: one dashboard, in Arabic and English, built around the handful of numbers that actually move your business.
Finally, we make it useful. Every month a senior analyst reads the numbers with you, explains what changed and why, and leaves you with a short list of actions. That is the difference between a report you file and a report you use.
As your analytics & reporting agency, we help you
Four problems we hear in almost every first call, and the work we do to solve each one. Take one area, or all four as a complete measurement setup.
"You're spending on ads but don't know what's working in Jordan."
We track ROI for Google Ads, Facebook and TikTok campaigns, plus Instagram and Snapchat, so you see revenue and cost per result for every campaign, not just clicks and reach.
"Scattered data from 10+ tools? You need a unified view."
We build dashboards in Looker Studio (formerly Google Data Studio) or Power BI for the metrics that matter, like sales in Jordan, MENA traffic and customer demographics, all in one place.
"Your Instagram posts get likes, but no sales."
We track engagement-to-conversion paths for platforms like Snapchat and Facebook, so you can see which posts, Reels and stories lead to messages, visits and orders.
"Shoppers add products to the cart in your Jordanian online store, then disappear before they pay."
We analyze user behavior with tools like Hotjar and Google Analytics 4: every step from product view to checkout, where people drop off, and which payment or delivery question stops them.
What a real Google Ads audit checks, where budgets leak in Jordanian accounts, and a self-check you can run in 30 minutes.
8 min read
Ten common digital marketing mistakes, from no strategy to no tracking, and the best practice that fixes each one.
7 min read
The four paid-media shifts shaping Jordan in 2026: AI-run Meta campaigns, TikTok as search and shop, automated Google bidding, and Snapchat AR.
9 min readA beautiful dashboard on broken tracking is worse than no dashboard at all, because it makes wrong numbers look official. So every engagement starts with an audit of what you already have.
We open your Google Tag Manager container, GA4 property, Meta Events Manager, Google Ads conversions and store settings, and we test them the way a customer would: browse, add to cart, check out, pay by card, choose cash on delivery, send a WhatsApp message. Every event is checked for whether it fires, fires once, carries the right value and currency, and reaches every platform that needs it.
You receive the findings in plain language, ranked by how much they distort your decisions. Then we fix them.
11 checks · 3 critical · 2 warnings
Every ad platform grades its own homework. Meta, Google Ads, Snapchat and GA4 each count conversions with their own rules, so the same month can show four different totals. We reconcile them against your real orders, then report every channel on the same scale.
Before: four totals, four stories. Meta alone claims more sales than the store received.
Sample data · invented store
A sample of the kind of dashboard we build. Switch the role to see how the same data is framed for a CEO, a marketing manager or a finance officer, and switch the language to see the full Arabic version.
Revenue vs ad spend, dailyHover the chart
Revenue by channelJOD
Delivered revenue grew 12% on almost the same budget. Growth came from returning buyers, so the next step is a loyalty offer, not more spend.
Meta prospecting now returns 6.8× on delivered revenue. Shift 15% of the Snapchat budget to it and refresh the two creatives older than 30 days.
COD delivery rate fell to 87%. Refused orders cost about JOD 1,100 in shipping this month. A WhatsApp confirmation step before dispatch is recommended.
Dashboards show what is happening. The monthly report explains why, and what we should do about it. Here is what lands in your inbox each month, page by page, followed by a review call with your analyst.
A strong month, carried by returning buyers.
Delivered revenue rose 12.4% on a budget only 3% higher. Two thirds of the growth came from customers who had bought before. COD delivery rate slipped and needs attention.
Recommendation: launch a WhatsApp re-order offer for past buyers before adding new budget.
KPI scorecard
Channel performance
Revenue (blue) and spend (gold) for Meta, Google, Snapchat and organic search. Snapchat is profitable but below the blended target this month.
The biggest leak: checkout to order.
Half of shoppers who start checkout do not finish. Recordings show many stop at the delivery fee line, which appears only on the last step.
Test: show delivery fees on the product page for Amman and outside Amman.
What we learned
Next month's actions
Our local expertise is what sets us apart. We don't just provide generic data; we provide context. A drop in the last week of Ramadan, a spike after salaries land, a payment method your customers trust more than cards: these are not anomalies, they are the market. We read your data with that calendar in mind.
Understanding how Jordanian customers shop online, including payment method preferences such as cash on delivery versus cards, CliQ and wallets.
Interpreting data within the context of Ramadan, Eid, local holidays and Jordanian shopping seasons, so a seasonal dip is not mistaken for a failing campaign.
Benchmarking your performance against local market competitors, not just global standards that were never written for Amman or Riyadh.
Analyzing performance on the platforms widely used in Jordan, from Facebook, Instagram and WhatsApp to Snapchat and local directories.
The service turns data into a profit-generating asset. The return rarely comes from one big discovery. It comes from dozens of small, confident decisions: money moved away from a campaign that only looked good, a checkout fix, a product pushed in the right city.
Identify underperforming campaigns and channels and reallocate the budget to what actually works in Jordan.
Pinpoint where potential Jordanian customers drop off on your website or app, and fix it.
Reveal untapped customer segments, high-performing products and marketing messages you didn't know were working.
Move from guessing to knowing, reducing risk and increasing the effectiveness of every business decision you make.
Fix found: delivery fee appears only at the last step. Showing it earlier is the first test on next month's action list.
These are results from campaigns we ran and reported for clients after setting up their tracking. Analytics alone does not create them, but none of them would be visible, or repeatable, without clean measurement.
$473K in revenue with a 53% click-through rate.
Industry ROAS benchmark 4–6×183 purchases at $3.55 per purchase.
Industry cost per purchase $15–25$358K revenue from 1,916 purchases and 230M impressions.
Industry ROAS benchmark 2–4×$8K in revenue from $621 of spend in 18 days.
18 days, tracked to the purchase326K JOD in sales and 5,084 orders. Conversion rate 0.38% vs a 0.22% hardware average, average order 76 JOD vs a 55 JOD average.
Growth read from store and GA4 data640 orders and 76.6K SAR revenue on the same 19K SAR monthly budget.
Same budget, better allocationGoogle PartnerPremier 2026Google Premier PartnerTop 3% of Google Partners in the worldMetaBusiness PartnerMeta Business PartnerFacebook, Instagram and WhatsAppThe same five steps for every client, whether you run one store in Amman or several brands across the Gulf. You get a written timeline after the audit, based on how many platforms we need to connect.
Your goals, your channels, the decisions you struggle to make today, and who needs to read the reports.
We test GTM, GA4, pixels, conversions and store data, and give you a ranked list of what is wrong.
Events, naming and server-side tagging built to the plan, then validated end to end with test orders.
Your Arabic and English dashboard, views by role, and KPIs and targets agreed with you.
The six-page report, a review call, an action list, and ongoing checks that keep the data accurate.
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
The questions business owners and marketing managers in Jordan ask us most. Still unsure? Book a call and ask us directly.
Having data is not the same as understanding it. While tools like Google Analytics collect information, they often present overwhelming and complex reports. We specialize in translating that raw data into clear, actionable insights tailored for your Jordanian market. We go beyond basic metrics to connect data to your specific business goals, providing context on local consumer behavior, campaign performance and market trends that you can actually use to make smarter decisions and grow your business.
Data integrity is the foundation of our service. We implement a rigorous process:
We eliminate complexity and provide clarity. You will receive clean, visually intuitive and easy-to-understand dashboards, not spreadsheets full of confusing numbers. Our reports:
Our service pays for itself by turning data into a profit-generating asset. We help you:
Our local expertise is what sets us apart. We don't just provide generic data; we provide context. Our analysis accounts for:
We give you insights that are not just accurate, but also relevant and actionable for the Jordanian market.
Google Analytics 4, Google Tag Manager (web and server-side), Google Ads, Meta Events Manager and the Conversions API, Snapchat and TikTok conversion tracking, Google Search Console, Hotjar, and stores on Shopify, Salla, WooCommerce and custom platforms. Dashboards are built in Looker Studio or Power BI, depending on what your team already uses.
Yes. Browser tracking alone now misses a share of conversions because of ad blockers, browser privacy rules and iOS settings. We set up server-side tagging and the Meta Conversions API with proper deduplication, so platforms receive more complete and accurate signals and your campaigns can optimize on real sales.
Yes. Many clients run their own ads or work with another agency and use us as the independent measurement layer. Clean, neutral reporting is often most useful when it is not produced by the same team that spends the budget.
You do. We work inside your own Google, Meta and store accounts with access you grant, and every container, property and dashboard stays in your name. If you ever stop working with us, everything keeps running and stays with you.
Our blogs
Social adsTell us which platforms you use and which decisions feel like guesses today. In one call we will show you what is likely broken in your tracking and what a clear monthly report would look like for your business.
