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Industry · Ecommerce

Digital Marketing Services for Ecommerce Businesses

Ads bring the visitor; the store decides whether they buy. We run Meta, Google, Snapchat and TikTok ads and build the Shopify or Salla store they land on, for online stores in Jordan, Saudi Arabia and the Gulf, so every dinar or riyal of ad spend is measured in orders, not clicks.

19 published casesJordan · Saudi Arabia · USA & Canada · Middle EastGoogle Premier Partner
At a glance

Ecommerce marketing, in one paragraph

AlGurus is a digital marketing agency in Amman, Jordan, a Google Premier Partner, a Shopify Partner and a Salla Partner, that runs ecommerce ads and builds the stores they land on. Across 19 published ecommerce cases, a Shopify store we built for a hardware retailer sold 326,837 JOD over five years at a 0.38% conversion rate (vs 0.22% hardware average), Snapchat Ads brought a Saudi cosmetics brand $1,017,468 in revenue, Meta and TikTok ads brought a honey brand on Salla 127,095 SAR in May 2025 at 4.28 ROAS, and Google Search Ads brought $1.19M in revenue over six years of always-on campaigns.

Store conversion rate, Shopify
0.38%vs 0.22% hardware average
Cart abandonment, after checkout fix
−33%after checkout went from 5 steps to 2
Snapchat Ads revenue, KSA
$1,017,468.82Nov 2021 – Oct 2025
Meta and TikTok ROAS, Salla store
4.28vs 2.5–3.5 benchmark
Meta Ads ROAS, low-margin category
3.06vs 2.5 industry average
Google Search Ads revenue
$1.19M2019–2025
Why ecommerce businesses need these services

The Competitive Edge for Online Stores

We have built 75+ Shopify stores and run their ads since 2018. These six problems come up in almost every first call with an online store.

“My product pages aren’t converting visitors.”

Traffic arrives, but slow pages, thin descriptions and hidden delivery costs send it away again.

What we doMobile-first product pages with clear specs, delivery and payment trust next to the button: a 0.38% conversion rate for a hardware store (vs 0.22% hardware average).

“Cart abandonment rates are skyrocketing.”

Every extra field, step and surprise fee at checkout loses buyers who were ready to pay.

What we doA shorter checkout plus dynamic retargeting of abandoned carts: cart abandonment −33% after checkout went from 5 steps to 2.

Buyers do not trust online payment

In Jordan and much of the Gulf many shoppers still prefer cash on delivery, and a store that looks improvised loses them at the first doubt.

What we doCash on delivery and trusted local payments up front, visible reviews and policies in Arabic and English, and WhatsApp order confirmation.

“My competitors dominate Google search.”

Marketplaces and bigger stores take the product searches, and the buyer never sees your store.

What we doSearch, Shopping and Performance Max on the products that make money, plus ecommerce SEO: $1.19M in revenue from Google Search Ads (865% ROAS).

Ads go stale in two weeks

The same three product photos run until the audience stops seeing them, and costs creep up.

What we doA steady flow of tested video ideas: in our honey case, farm storytelling videos drove 68% of sales.

The ad platform and the bank disagree

Pixels miss orders, cash-on-delivery refusals are counted as sales, and budget follows the wrong campaigns.

What we doServer-side tracking and reports built from store orders, so ROAS means money that actually arrived.
How we grow online stores

Digital Marketing Services for Ecommerce Businesses to Supercharge E-commerce Sales

Four services, one team. The ad, the product page, the checkout and the search result are planned together, because an online sale breaks at the weakest of the four.

01 · Ecommerce ads

Spend where the orders come from

Each platform does a different job. We put the budget where it returns the most orders, and move it every week as the numbers change.

  • Meta catalogue, carousel and Advantage+ shopping campaigns
  • Google Search, Shopping and Performance Max from a clean product feed
  • Snapchat and TikTok for discovery in Jordan and Saudi Arabia
  • Dynamic retargeting of product viewers and abandoned carts
Proof · Snapchat Ads

$1,017,468

revenue for a cosmetics brand in Saudi Arabia over four years: 1.94 purchase ROAS

This client$1,017,468
Ad spend$524,902
Snapchat Ads for a KSA Cosmetics Brand
Why one team:CreativeAdProduct pageCheckoutRepeat order
Real results

19 ecommerce cases. Every number has a screenshot.

Taken straight from Shopify, Salla, Google Ads, Meta, Snapchat and TikTok Ads Manager. Compare them with the industry averages quoted in each case.

Shopify Analytics dashboard from 7 January 2020 to 7 January 2025: JOD 326,837.704 total sales, 1,157,244 online store sessions, 0.38% conversion rate, 5,084 orders and JOD 76.232 average order value.
Shopify Analytics · 7 Jan 2020 – 7 Jan 2025Shopify Ads for Hardware Stores in Jordan
326,837 JOD total Shopify sales5,084 orders13.65% returning customer rate1,157,244 sessions
Open the case study

Are your ads and your store working together?

A 30-minute call. We look at your ad accounts, your product pages, your checkout and your tracking, and tell you where the money leaks.

Our sales playbook

From Clicks to Checkout: Our Sales-Driven Playbook

Online stores in the region sell around Ramadan, gifting days, national days and White Friday. Pick a moment to see what we run for it, and the result where a published case exists.

Illustrative calendar for Jordan and Saudi Arabia. Ramadan and Eid move every year.

Dates move each year

Ramadan & Eid: the evening store

Shopping moves to after iftar and to the late night, then to Eid gifts and outfits. Delivery cut-offs before Eid decide the last week.

  • Evening-weighted bidding and Arabic-first creatives
  • Eid delivery deadlines in the ad and on the product page
Proof

No published case yet

Ask us on the call; we show what we can share privately.

Retarget abandoned carts

Dynamic ads that show the exact product left behind.

Bundles and tiers

Kits, “frequently bought together” and volume prices that lift order value.

Bring buyers back

WhatsApp, email and SMS for the second and third order.

Keep the feed clean

Titles, prices, stock and images every platform can trust.

Platforms & channels

Where online stores actually sell

Each channel has one job. The tags show what it does best: sell now, build desire, or get found.

Meta (Facebook & Instagram)

Sell nowDesireFound

Catalogue sales, retargeting and new-customer reach in Arabic and English.

3.06ROAS, hardware ecommerce, 704 purchases

Google Search Ads

Sell nowDesireFound

Catches buyers who already search for what you sell.

$1.19Mrevenue, always-on Search, 865% ROAS

Performance Max & Shopping

Sell nowDesireFound

Shows every product across Google from your feed.

1,287%ROAS in eighteen days, $8K Revenue

Snapchat Ads

Sell nowDesireFound

Reaches young shoppers in Saudi Arabia and Jordan at a low cost per click.

9.98ROAS on Snapchat, 1,916 Purchases

TikTok Ads

Sell nowDesireFound

Discovery through short video, with “Shop Now” straight into the store.

4.89TikTok ROAS, honey brand on Salla

Google organic & AI answers

Sell nowDesireFound

Category and product pages that rank without paying per click, and get cited by AI assistants.

86,600organic clicks, online store
Process

How we start with an online store

  1. Audit

    Ad accounts, store, checkout, tracking and search, reviewed on a 30-minute call.

    Week 1
  2. Fix tracking and the checkout

    Server-side tracking, product pages, payment options and the steps between cart and order.

    Weeks 2–4
  3. Test, then scale

    Products, audiences and creatives tested on a small budget, then scaled where the orders come from.

    Month 2 onwards
  4. Report and compound

    Weekly numbers from the store and the platforms. SEO, creative and repeat buyers keep building.

    Ongoing
Brands that trust us

120+ brands, one team in Amman

Yves Rocher FrancePetit BateauO3 OzoonTelloMega HardwareLily's HomeFacesRiyad AlNahlMedicaPerfume 4

See all our clients

Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartner

Google Premier Partner: Top 3% of Google Partners in the World. Google Partner since 2018 and Shopify Partner since March 2020.

$28M+ad spend managed
75+Shopify stores built
13+years experience
Case studies

Ecommerce case studies

Talk to an expert

Talk to the team behind the results

Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.

  • We reply from 7 AM to 10 PM, Amman time
  • A first plan within one working day
  • Google Premier Partner, Meta, Shopify and Salla Partner
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FAQ

Ecommerce Digital Marketing, answered

Everything you need to know before you start. Still unsure? Ask us on WhatsApp.

With so much competition, how can you help our online store get noticed in Jordan?

By being the most relevant store for a specific buyer, not the loudest. We research the Arabic and English searches people in Jordan actually use, target the cities and audiences that buy, and build offers around delivery, payment and service that big marketplaces cannot match. In our hardware cases, Meta Ads in Amman, Zarqa and Irbid returned 3.06 ROAS (vs 2.5 industry average) in a low-margin category.

Customers here are often hesitant with online payments. How do you build trust and increase conversions?
We remove the reasons to hesitate:
  • Local payment: cash on delivery and trusted local options shown early, with WhatsApp order confirmation.
  • Social proof and transparency: reviews, ratings and every cost (product, shipping, taxes) shown up front.
  • Clear policies: refund, return and privacy policies in clear Arabic and English.
  • A fast, professional store: mobile-first pages and a short checkout. For a hardware store, cutting checkout from five steps to two brought cart abandonment −33%.
Which digital marketing channels will give us the best return on investment?
It depends on what you sell and where, so we test before we scale.
  • Meta (Facebook and Instagram) for catalogue sales, retargeting and reach.
  • Google Search, Shopping and Performance Max for buyers already searching for your products.
  • Snapchat and TikTok for discovery, especially in Saudi Arabia.
  • WhatsApp, email and SMS for abandoned carts and repeat orders.
In our published cases: 9.98 ROAS on Snapchat, 4.89 ROAS on TikTok and 1,287% ROAS on Performance Max.
How do you track and prove that our marketing budget is actually generating sales?
With server-side tracking that connects the ad platforms to real store orders, and reports that go beyond vanity metrics:
  • Return on ad spend (ROAS): revenue for every dinar or riyal spent on ads.
  • Cost per acquisition (CPA): what each new customer costs.
  • Conversion rate: the share of visitors who buy.
  • Customer lifetime value: what a customer is worth over time, including repeat orders.
Every case on this page links to the platform screenshots behind its numbers.
Why is SEO a secret weapon for an online store?

Because it keeps selling after the ad budget stops. Category and product pages that rank in Arabic and English bring buyers at no cost per click, long-tail guides catch people who are comparing, and good structure now also gets your store cited by AI assistants. For an online watches store, SEO brought 86,600 organic clicks over 16 months (vs 30,000–50,000 benchmark). See Ecommerce SEO.

Shopify or Salla: which platform should we build on?

Both work well; the market decides. Shopify suits stores selling across Jordan, the Gulf and abroad with many apps and integrations; Salla suits stores focused on Saudi Arabia, with local payments and shipping built in. We are a Shopify Partner and a Salla Partner, with 75+ Shopify stores built, and we compare them in detail in Shopify vs WooCommerce vs Salla.

Your growth plan

Plan my next season

Three taps. We turn your answers into the first steps of a plan, then walk you through it on a strategy call.

What you sell
Your store
Your next peak
Your plan starts with

A White Friday plan for a fashion and beauty store on Shopify

  1. Audit the Shopify product pages and checkout on mobile, and add server-side tracking.
  2. Build audiences and test offers from the start of November.
  3. Push budget in the final days. In our case: $179,410 over a Black Friday month at 5.90 ROAS.

No prices on the page. Every plan is sized to your budget on the call.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page