Generating High-Quality Leads for a Jordanian Finance Brand with Meta Ads
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Client Overview:
- Industry: Financial Services
- Location: Jordan (Amman-focused, with nationwide reach)
- Objective: Cost-effective lead generation for loan inquiries and financial consultations.
Challenge:
- Competitive Market: High demand for financial services in Jordan, with crowded ad space.
- Cost Sensitivity: Industry average cost per lead (CPL) for finance in Jordan: $3–5.
- Trust Barriers: Users hesitate to share personal details without clear value.
We engineered a lead generation campaign focused on trust-building and high-intent audiences:
Our Meta Ads Strategy
Arabic-First Creative:
- Ads highlighted benefits like “سجل الآن للحصول على قرض بفائدة منخفضة” (“Register Now for Low-Interest Loans”).
- Used testimonials and trust badges (e.g., “شركة مرخصة في الأردن” – Licensed in Jordan).
Precision Targeting:
- Focused on professionals aged 25–45 in Amman, Irbid, and Zarqa.
- Interests: Personal finance, banking, and loan keywords.
- Excluded existing customers to avoid wasted spend.
Lead Form Optimization:
- Simplified mobile-friendly forms with auto-fill for faster submissions.
- Offered a free financial guide (“دليل التمويل الشخصي المجاني”) as an incentive.
Results
Meta Ads Agency in Jordan
| Metric | Client Results | Industry Average | Outperformance |
|---|---|---|---|
| Cost Per Lead (CPL) | $1.19 | $3–5 | 60–76% Lower |
| Click-Through Rate | 2.87% | 1.5% | 91% Higher |
| Total Leads | 6,926 | N/A | Exceptional Volume |
Key Insights
Our Insights as a Meta Ads Agency in Jordan
This campaign’s $1.19 CPL (60–76% below industry averages) and 2.87% CTR (91% above benchmarks) were driven by Arabic creatives emphasizing trust and exclusivity (“Licensed in Jordan”), hyper-targeting professionals in Amman/Zarqa, and frictionless lead forms. With Meta’s reach to 7M+ Jordanians, the results prove that even in sensitive sectors like finance, localized, value-driven ads outperform generic campaigns.
