Driving App Installs & Purchases For Car Rentals in KSA via Multi-Platform Ads
Client Overview:
- Industry: Car Rental & Mobility
- Location: Saudi Arabia (Riyadh, Jeddah, Dammam)
- Objective: Boost app installs and convert users into car rentals via targeted ads.
Challenge:
- High Competition: Competing with established players in KSA’s booming car rental market.
- Low Conversion Rates: Industry average click-to-install (CTI) rate for car rental apps: 8–12%.
- Regional Diversity: Tailoring campaigns to KSA’s unique demographics (e.g., residents vs. pilgrims).
Our Multi-Platform Strategy
Platform-Specific Creatives:
Meta/Instagram: Video ads targeting families and tourists (e.g., “Explore Riyadh in Luxury—Book Instantly!”).
Snapchat: Geofilters near airports and pilgrimage sites (e.g., “Rent a Car for Umrah in Mecca”).
Google Ads: Search campaigns for high-intent keywords like “rent a car app KSA” and “best weekly rental Jeddah”.
TikTok: Viral short videos showcasing seamless app bookings (Arabic voiceovers: “احجز سيارتك في دقائق!” – “Book Your Car in Minutes!”).
Audience Segmentation:
Residents: Focused on cities like Riyadh and Dammam with daily/weekly rental offers.
Tourists/Pilgrims: Targeted visitors searching for “car rental near Haram” or “Jeddah airport pickup”
App Optimization:
Streamlined install process with one-tap Google Play/App Store links.
Offered first-rent discounts (e.g., “20% Off Your First Booking!”).
App Ads Agency in Jordan
The campaign crushed industry benchmarks, achieving record-breaking scale and efficiency:
| Metric | Client Results | Industry Average | Outperformance |
|---|---|---|---|
| App Installs | 95,815 | N/A | Massive Reach |
| Click-to-Install Rate | 16.36% | 8–12% | 36–104% Higher |
| Total Leads (Rentals) | 3,211 | N/A | High Conversion Rate |
| Clicks | 585,700 | N/A | High Clicks on Ads |
Our Insights as a App Ads Agency in Jordan
This campaign’s 16.36% CTI rate (up to 104% above industry averages) and 3,211 confirmed rentals were driven by culturally tailored creatives (e.g., Umrah-focused Snapchat geofilters), Google Ads capturing high-intent searches, and TikTok’s viral reach. By addressing KSA’s diverse needs—from daily commuters in Riyadh to pilgrims in Mecca—the app became the go-to choice for hassle-free rentals.
Why Multi-Platform Ads for Car Rental Apps in KSA?
Meta/Instagram: 78% of KSA’s residents use Instagram daily (Source: DataReportal 2024).
Snapchat: 60% of KSA’s Gen Z uses Snapchat, ideal for airport/pilgrimage geotargeting.
Google Ads: Dominates search intent (e.g., “monthly car rental Dammam”).
TikTok: Drives virality with short, Arabic-language demo videos.
