Dominating Black Friday 2024 for a Luxury Watches & Jewelry Brand in Jordan with Meta Ads
Client Overview:
Industry: Luxury Watches & Jewelry
Location: Jordan (Amman-centric, nationwide delivery)
Season: Black Friday 2024 (Nov 1–30)
Objective: Maximize revenue during peak holiday demand
Challenge:
Holiday Competition: Intense bidding wars with international/regional jewelry brands.
High Expectations: Luxury shoppers demand exclusive deals and seamless experiences.
ROAS Pressure: Industry benchmark for luxury Black Friday ROAS: 3.5–4.5.
Our Black Friday Meta Ads Strategy
Exclusive Offer Creatives:
Arabic/English carousel ads with "Black Friday Exclusive" badges.
Urgency-driven countdown timers and limited-stock alerts.
Layered Audience Targeting:
Retargeting: Engaged website visitors and cart abandoners.
Lookalikes: Top 5% high-value buyers from past holiday seasons.
Broad Targeting: Interests: luxury watches, gifting, and high-income lifestyles in Amman.
Bid Strategy:
Aggressive bidding in the final 72 hours with dynamic budget shifts to top-performing creative sets.
Excluded low-intent users to preserve budget efficiency.
The campaign shattered industry benchmarks, delivering record-breaking profitability:
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| Revenue | $179,410 | N/A | N/A |
| Ad Spend | $30,399 | N/A | N/A |
| ROAS | 5.90 | 3.5–4.5 | 31–69% Higher |
| Sales Volume | High | N/A | Peak Holiday |
Our Insights as a Meta Ads Agency in Jordan
This campaign’s 5.90 ROAS (69% above luxury benchmarks) was fueled by Arabic-exclusive offers, lookalike targeting of Amman’s elite, and real-time bid adjustments during the Black Friday rush. By positioning the brand as Jordan’s go-to luxury destination, we proved that strategic Meta Ads dominate holiday commerce—even in competitive niches.
Why Meta Ads for Black Friday in Jordan?
Cultural Timing: 68% of Jordanians plan holiday purchases around Black Friday (Source: Jordan Retail Report 2024).
Visual Prestige: Carousel ads showcase craftsmanship (diamonds, watch details) better than text-based platforms.
Audience Precision: Target high-income neighborhoods (Abdoun, Sweifieh) with ZIP-code accuracy.
