Driving 1.4M+ Engagement for a Luxury Kitchen Retailer in Jordan with Instagram Ads
Client Overview:
Industry: Luxury Kitchen Accessories
Location: Jordan (Amman-centric)
Objective: Skyrocket Instagram engagement and brand authority
Challenge:
Low Benchmark Engagement: Industry average for luxury brands: 0.5-1.5%
Content Saturation: Competing in Jordan’s crowded home goods market
Audience Passivity: Turning scrollers into active participants
Our Instagram Ads Strategy
Aspirational Arabic Creatives
Carousels showcasing products in Amman villas.
Slow-motion videos highlighting artisan craftsmanship
Interactive Ad Formats
Poll stickers.
"Swipe Up" recipe guides with celebrity Jordanian chefs.
Precision Targeting
Lookalike audiences of premium home goods buyers.
Geo-focus: Abdoun, Sweifieh, and Dabouq neighborhoods.
Social Media Ads Agency in Jordan
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| Total Engagement | 1,412,782 | 200K–500K | 182–606% Higher |
| Profile Visits (Clicks) | 134,709 | 15K–40K | 237–798% Higher |
| Engagement Rate | 6.41% | 0.5–1.5% | 327–1,182% Higher |
Our Insights as a Social Media Ads Agency in Jordan
This campaign’s 1.4M+ engagements (606% above benchmarks) and 134K+ profile visits exploded due to:
Cultural Storytelling: Arabic culinary narratives increased shares by 73%
Algorithm Hacks: Poll stickers generated 2,339+ comments, triggering 3X organic reach
Neighborhood Targeting: Focus on Amman’s affluent districts boosted engagement quality
Why Instagram Ads for Luxury in Jordan?
Visual Proof: 82% of Jordan’s luxury buyers prioritize aesthetic content (MENA Luxe Report 2024)
Mobile Dominance: 91% of engagements came from smartphones
Trust Economy: Chef collaborations increased follower trust by 68%
Why This Campaign Won
606% More Engagement than luxury competitors.
798% More Profile Visits = high-intent traffic.
1,182% Higher Engagement Rate proving creative superiority.
