Driving Sales for Premium Honey Reseller in KSA Through Multi-Platform Ads in Salla Ecommerce
Client Overview:
- Industry: Food & Beverage (Premium Honey Reseller)
- Location: Saudi Arabia (Nationwide)
- Platform: Salla E-commerce Store
- Objective: Maximize direct sales through Meta and TikTok ads
Challenge:
- Commodity Competition: Standing out in KSA’s saturated honey market
- Creative Fatigue: Overcoming ad blindness with fresh content
- ROAS Pressure: Competing against industry benchmarks
Our Solution
1. Creative Video Testing
Produced 12 video variations testing:
- Farm storytelling (37% CTR winner)
- Health demos
- UGC testimonials (Arabic-speaking families)
2. Layered Targeting
- Broad Audiences: Interest-based (organic foods, wellness)
- Retargeting: Website visitors + cart abandoners
- Lookalikes: Top 5% buyer profiles
3. Platform Optimization
Meta: Carousel ads + Salla integration
TikTok: "Shop Now" stickers + trending Arabic sounds
Social Media Ads Agency in Jordan
Results (May 2025)
| Platform | Revenue (SAR) | Ad Spend (SAR) | ROAS | Industry Benchmark ROAS |
|---|---|---|---|---|
| Meta | 66,611 | 17,254 | 3.86 | 2.5–3.5 |
| TikTok | 50,482 | 10,320 | 4.89 | 2.5–3.5 |
| Combined | 117,093 | 27,574 | 4.25 | 2.5–3.5 |
Key Metrics:
✅ Total Orders: 1,589 (640 Meta + 949 TikTok)
✅ Winning Creatives: Farm videos drove 68% of sales
✅ Cost Efficiency: TikTok ROAS 96% above benchmark
Our Insights as a Google Ads Agency in Jordan
This campaign’s 4.25 combined ROAS (40%+ above industry benchmarks) was fueled by:
Creative Rigor: Farm storytelling videos outperformed health demos by 37% CTR
Targeting Synergy: Broad audiences acquired new buyers; lookalikes converted high-value customers
Platform Strengths:
✅TikTok’s 4.89 ROAS for viral food discovery
✅Meta’s reliability for retargeting cart abandoners
Why This Dominated KSA’s Honey Market?
Cultural Resonance: Arabic UGC-style testimonials increased trust by 52%
Algorithm Optimization: Frequent creative refreshes avoided ad fatigue
Salla Integration: One-click purchases capitalized on impulse buying
