What Is Digital Marketing? Why It’s Essential for Jordanian Businesses
Did you know 95% of Jordanians use the internet daily, with 70% preferring to shop online (Source: Jordan Digital Report 2024)? In today’s competitive market, digital marketing is no longer optional—it’s the backbone of business growth. At Algurus, Jordan’s leading digital marketing agency, we’ll break down what digital marketing is, why it matters for your business, and how to leverage it for explosive results.
What Is Digital Marketing?
Digital marketing refers to promoting products or services online using channels like search engines, social media, email, and websites. Unlike traditional methods (e.g., billboards or TV ads), it offers:
- Precise targeting (e.g., reaching moms in Amman or students in Irbid).
- Real-time analytics to track ROI.
- Cost-effective strategies for startups and enterprises.
Why Digital Marketing Matters for Jordanian Businesses
1. Reach Jordan’s Tech-Savvy Audience
Stat: 82% of Jordanians use social media daily (Facebook, Instagram, TikTok).
Local Insight: Mobile-first users in Amman, Zarqa, and Aqaba discover brands online.
2. Drive Sales & Leads Cost-Effectively
Example: A bakery in Amman doubled sales using Instagram ads and Google My Business.
3. Compete in a Crowded Market
Without digital marketing, businesses lose visibility to competitors on Google and social media.
Core Components of Digital Marketing
SEO (e.g., “SEO services Jordan”).
Social Media Marketing (e.g., “Facebook Ads Amman”).
Pay-Per-Click (PPC) Ads (Google, Instagram).
Email Marketing (e.g., Arabic newsletters for Jordanian audiences).
Content Marketing (blogs, videos, infographics).
Digital marketing is the #1 growth engine for Jordanian businesses. Whether you’re a startup in Irbid or an established brand in Amman, Algurus crafts strategies that deliver real sales—not just likes.
Ready to grow? Contact Algurus today for a free digital marketing audit.
