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By industry13 industries
Luxury & retail5
Ecommerce & tech3
Food & hospitality1
Services & lead generation4
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Every number comes from a published AlGurus case, with a platform screenshot.
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Since 2018 · Um Uthaina, Amman
About AlGurus
A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
Google Premier, Meta, Shopify, Salla
Certified partners
Google Premier Partner2026 · top 3% worldwide
MetaBusiness Partner
Shopify Select Partnersince March 2020
SallaPartnerSEO & GEO checkup, ad analyzer
Audits reviewed by our team
Send your website or your ads dashboard. Our team reviews each request and emails you a branded PDF audit.
Since 2018 · Um Uthaina, Amman
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Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Real result
Top 3%
of Google Partners worldwide — we’re a Google Premier Partner
See the case studiesBook a strategy callYour growth pathTwo ways to learn
Real result
13+
years running real campaigns — now taught at Algurus Academy
Visit Algurus AcademyBook a strategy callPaid AdsTurn ad spend into measurable revenue.10 services
Most requested
Open Paid AdsOrganic TrafficRank on Google, Maps, app stores and AI answers.4 services
Most requested
Open Organic TrafficWeb DevelopmentFast stores and sites built to convert.6 services
Most requested
Real result
326K JOD
in Shopify sales for a hardware store
75+ Shopify stores built
See the case studiesSocial Media ManagementContent and community that keep you top of feed.3 services
Most requested
Open Social Media ManagementGraphic DesignA brand people recognise in one scroll.4 services
Most requested
Open Graphic DesignConsultationSenior eyes on your ads, store and growth plan.5 services
Most requested
Open ConsultationTrainingLearn it from the team that runs it — via Algurus Academy.Algurus Academy
Courses at Algurus Academy
Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartnerOur partnershipsMarkets:KSAUAEIraqQatarKuwaitUSACanadamore soon
WhatsAppBeauty is bought with the eyes and sold on a phone. We run Snapchat, Instagram, TikTok and Google campaigns, build Salla and Shopify stores and produce the creative for makeup, skincare and fragrance brands in Jordan and Saudi Arabia, measured in purchases, not likes.
Every number comes from a published AlGurus case with a platform screenshot.
AlGurus is a digital marketing agency in Amman, Jordan, and a Google Premier Partner, that runs Snapchat, Instagram, TikTok and Google Ads, builds Salla and Shopify stores and produces Reels and ad creative for beauty and cosmetics brands. In our 2 published beauty cases, Snapchat Ads brought a Saudi cosmetics brand $1,017,468 in revenue over four years at a 1.94 purchase ROAS, and placement-by-placement Instagram Ads brought a luxury beauty brand in Jordan $7,688 from 145 purchases, with 94% of orders placed on smartphones.
Beauty is one of the most crowded categories on every platform. These six problems come up in almost every first call with a makeup, skincare or fragrance brand.
Local brands, international names and resellers all bid for the same faces in the same feeds. Without paid visibility, a new brand drowns in noise.
Shoppers cannot test a shade or feel a texture through a screen, so the creative has to do the trying-on for them.
Beauty is a gift category. Media aimed only at women buying for themselves misses a large share of the people actually paying.
One creative pushed to Feed, Stories, Reels and Explore at once wastes money on the surfaces that do not sell.
A shade, an ingredient or a routine trends for weeks, then fades. Eid looks, wedding season and White Friday move the year.
Most beauty orders happen on a phone. A slow page, a missing payment method or an unclear delivery date loses the order at checkout.
Four services, one team. The creative, the ad, the product page and the search result are planned together, because a beauty sale breaks at the weakest of the four.
Beauty is discovered on Snapchat, Instagram and TikTok. We turn that discovery into purchases with shoppable formats, creators and disciplined retargeting.
$1,017,468
revenue against ad spend for a cosmetics brand in Saudi Arabia: 1.94 purchase ROAS
Snapchat Ads for a KSA Cosmetics BrandThe creative replaces the tester counter. We plan, shoot and edit content that shows texture, shade and result, in Arabic and English.
1.50%
Feed click-through rate for a luxury beauty brand in Jordan: 145 Purchases
Instagram Ads for Luxury Beauty in JordanAlmost every beauty order is placed on a smartphone. We build Salla and Shopify stores for that: fast pages, shade selectors, bundles and local payments.
94%
of a luxury beauty brand’s orders came from smartphones: $7,688 Revenue
Instagram Ads for Luxury Beauty in JordanShoppers search the product, the concern or the ingredient by name. Search Ads, Shopping and SEO make your store the answer, and GEO gets you cited by AI assistants.
Taken straight from Snapchat Ads Manager and Meta Ads Manager: a four-year Snapchat account in Saudi Arabia and a placement-by-placement Instagram campaign in Jordan.
Screenshots are the source of truth. If a case text and its screenshot ever disagree, we correct the text.
A 30-minute call. We look at your ads, your creative and your store, and tell you where the purchases are leaking.
Beauty sells in waves of gifting, celebrations and trends. Pick a moment to see what we run for it, and the result where a published case exists.
Illustrative calendar for Jordan and Saudi Arabia. Ramadan and Eid move every year.
Skincare routines and fragrance lead during Ramadan, then makeup and gift sets take over before Eid. Shopping moves late into the evening.
No published case yet
Ask us on the call; we show what we can share privately.
On gifting days the buyer is often a man choosing for someone else. He needs a clear gift set, a price and a delivery date, not a shade chart.
51–78% male
top buyers on Snapchat, cosmetics brand in Saudi Arabia
Across four years, not one gifting day: giftability became a creative theme of its own, and the account reached $1,017,468.
Snapchat Ads for a KSA Cosmetics BrandWedding season, holidays and long evenings lift makeup, SPF and fragrance. Placement-level creative keeps the budget on what sells.
$7,688
revenue from Instagram ads, luxury beauty, July and August
145 purchases (74 Feed, 50 Stories, 19 Reels, 2 Explore).
Instagram Ads for Luxury Beauty in JordanIn Saudi Arabia, National Day offers open the autumn season. Brands that prepare their offer and creative early avoid the most expensive auction days.
No published case yet
We plan it with the same test-then-scale rules that carried our Snapchat cosmetics account for four years.
The busiest sale of the year for beauty. Bundles, gifts with purchase and sample sets protect the margin better than a flat discount.
No published case yet
We test audiences and creatives in October, then push budget into the sale days.
Product and concern searches, optimised for purchases with conversion tracking, not for clicks.
Audiences that mirror your best buyers on Meta and Snapchat.
Show abandoned products again across Instagram, Snapchat and Google.
“Best product for a concern” pages that capture commercial intent all year.
Each channel has one job. The tags show what it does best: sell now, build desire, or get found.
The beauty channel in Saudi Arabia: young reach, sound-on video and gift buyers.
Feed, Stories, Reels and Explore, each with its own creative and budget.
Trends, tutorials and creator content that turn a product into a talking point.
Catches shoppers searching a product, an ingredient or a skin concern.
Ranks routine and ingredient guides, and gets your products recommended by AI assistants.
Where shade, skin type and delivery questions turn into orders and reorders.
Ad accounts, creative, store, tracking and search, reviewed on a 30-minute call.
Week 1Who buys, on which device and in which placement: the data often surprises the brief.
Weeks 1–2Placement-level creative, product pages, checkout and server-side tracking.
Weeks 2–4Budget moves only to what keeps the cost per click low and the ROAS positive. Weekly numbers from the platforms.
Ongoing
Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartnerGoogle Premier Partner: Top 3% of Google Partners in the World. Google Partner since 2018 and Shopify Partner since March 2020.
Platforms, campaign objectives, creative, budgets and targeting: the foundations of social media advertising for Jordanian businesses.
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The three forces reshaping Meta Ads in 2026, what Meta’s AI now decides for you, and a six-point readiness checklist.
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A six-step, full-funnel system for growing your business with social media ads, with real results from Jordan and the Gulf.
Read the postLeave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
Everything you need to know before you start. Still unsure? Ask us on WhatsApp.
Beauty is personal, visual and driven by social proof. Shoppers in Jordan and the Gulf are well informed and look for products that suit their skin tone, skin type and values, including halal certification. We create authentic content in Arabic and English, work with creators who genuinely fit your audience, and build campaigns around local trends, seasons and gifting habits, so the brand feels relatable and trustworthy.
It depends on the market. In Saudi Arabia, Snapchat is often the strongest sales channel for beauty: our cosmetics case reached $1,017,468 over four years. In Jordan, Instagram leads, with Feed, Stories and Reels each needing their own creative; our luxury beauty case brought $7,688 from 145 purchases. TikTok builds trends, Google Search and Shopping catch shoppers who already know the product, and SEO captures searches such as the best serum for a skin concern.
Both. Our largest beauty account is a cosmetics brand selling across Saudi Arabia on Snapchat: $1,017,468.82 in revenue from $524,902.38 in ad spend. We are a Salla Partner and a Shopify Partner, so we can build or fix the store for the Saudi market as well.
Not always who you expect. In our Snapchat cosmetics case, the top buyers were 51–78% male, many of them buying gifts, and most of the high-value audience used iOS. Planning only for women buying for themselves would have missed most of the revenue, which is why every account starts by reading who buys, on which device and in which placement.
Three taps. We turn your answers into the first steps of a plan, then walk you through it on a strategy call.
No prices on the page. Every plan is sized to your budget on the call.
