Get in Touch Performance marketing · Amman, Jordan
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Industry · Real estate

Digital Marketing Services for Real Estate

A property lead is only worth something if it answers the phone, has a budget and wants to buy soon. We run Meta, Google and WhatsApp campaigns for developers, brokerages and agents in Jordan and the Gulf, build the project landing pages and qualify every lead before it reaches your sales team.

Google Premier Partner
What we runRelated results from other industries

We have no published case in this industry yet. These are results from close industries, labelled as such.

At a glance

Real estate marketing, in one paragraph

AlGurus is a digital marketing agency in Amman, Jordan, and a Google Premier Partner, that runs Meta lead ads, Google Search and WhatsApp campaigns, and builds project landing pages for real estate developers, brokerages and agents in Jordan and the Gulf. We have no published real estate case yet, so this page shows what we run and labels results from close work as such: Meta lead generation for a finance brand in Jordan brought 6,926 leads at $1.19 each (vs $3–5 finance industry average), and Instagram ads for a luxury furniture retailer in Amman brought 2,748 direct-message inquiries at $2.14 each.

Why real estate professionals need these services

Digital Marketing Services for Real Estate Agents

Property is the biggest purchase most people make, and they take their time. These six problems come up in almost every first call with a developer or brokerage.

Cheap leads that never answer

Instant forms bring names and numbers, but many are curious browsers, wrong numbers or people with no budget.

What we doLead forms with qualifying questions (area, budget, timeline), WhatsApp click-to-chat, and lead quality sent back to Meta so it finds more buyers like the real ones.

Slow response loses the lead

A buyer who enquires about three projects talks to whoever calls first. A reply the next morning is often too late.

What we doInstant WhatsApp replies, automatic routing to the right agent, and response-time tracking in your weekly report.

Every project looks the same in the feed

Renders and a logo do not make anyone stop scrolling. Buyers want to see the street, the view and the payment plan.

What we doVideo walkthroughs, neighbourhood reels, floor-plan carousels and creatives built around the payment plan.

Portals own the search results

Buyers search the area or the project name, and listing portals take the click and the lead.

What we doGoogle Search Ads on area and project terms, a landing page per project, and local SEO with area guides.

Launches burn budget in the first week

A new project goes live with full spend on day one, and most of it reaches people who were never going to buy.

What we doA pre-launch waitlist, phased budgets and retargeting of the waitlist on launch day.

Buyers who live abroad

Many buyers for Amman projects are Jordanians working in the Gulf, deciding from Riyadh, Dubai or Doha.

What we doCampaigns geo-targeted to Saudi Arabia, the UAE and Qatar, virtual tours, and WhatsApp follow-up that respects their time zone.
Core services for real estate companies

Digital Marketing Services Designed for Real Estate

Four services, one team. The ad, the qualifying questions, the WhatsApp reply and the project page are planned together, because a property lead is lost at the weakest of the four.

01 · Meta lead ads

Leads with a budget and a timeline

Facebook and Instagram reach buyers by area, age and interest. The form decides whether you get leads or names.

  • Lead forms with qualifying questions on area, budget and timeline
  • Video tours, floor-plan carousels and payment-plan creatives
  • Lead quality sent back to Meta through the Conversions API
  • Retargeting of everyone who viewed a project or opened a form
Related case · Meta lead generation

6,926

leads for a finance brand in Jordan, a related industry

This client$1.19
Industry CPL$3–5
Meta Ads for Finance Brands in Jordan
Why one team:AdQualifying formWhatsApp replySite visitSearch, between launches
Real results

Related results from other industries

We have no published case in this industry yet. These are results from close industries, labelled as such.

Is your next launch already planned?

A 30-minute call. We look at your ads, your lead forms and how fast your team replies, and tell you what to fix first.

How our services deliver growth

Generate High-Quality Seller and Buyer Leads

Real estate moves with launches and with the calendar. Pick a moment to see what we run for it.

Illustrative calendar for Jordan. Ramadan and Eid move every year; launch dates are yours.

When your project opens

Off-plan launches: warm up before you open

The first weeks of a launch set the price story. We build a waitlist before opening, then turn it into site visits and reservations on launch day.

  • Teaser campaign and waitlist page before the launch
  • Launch-day push to the waitlist, then phased budgets
Proof

No published case yet

We plan launches with the same test-then-scale method we use for every campaign.

Speed to lead

Instant WhatsApp replies and agent routing, every day of the week.

New-listing retargeting

Show past visitors new units and price updates.

Lead quality feedback

Qualified and unqualified leads sent back to Meta and Google.

Area guides

Neighbourhood pages that rank for “living in” and “apartments in” searches.

Platforms & channels

Where property buyers actually enquire

Each channel has one job. The tags show what it does best: get the lead now, build desire, or get found.

Instagram & Facebook

Sell nowDesireFound

Video tours, lead forms and retargeting by area, age and interest.

The main lead source for most projects

Google Search Ads

Sell nowDesireFound

Catches buyers who search an area, a property type or your project name.

Highest intent per lead

WhatsApp

Sell nowDesireFound

Where questions about price, payment plans and viewings turn into site visits.

Pairs with Meta and Google ads

Google Maps & local search

Sell nowDesireFound

Puts your sales office and projects on the map for nearby searches.

Supports every other channel

YouTube

Sell nowDesireFound

Full walkthroughs and neighbourhood videos for buyers who want to see more.

Strong for buyers abroad

TikTok & Snapchat

Sell nowDesireFound

Short tours for younger first-home buyers in Jordan and Saudi Arabia.

Best for awareness at launch
Process

How we start with a developer or brokerage

  1. Audit

    Ad accounts, lead forms, landing pages and response times, reviewed on a 30-minute call.

    Week 1
  2. Fix the lead path

    Qualifying forms, WhatsApp replies, agent routing and tracking into your CRM.

    Weeks 2–4
  3. Launch and qualify

    Campaigns per project and audience, with lead quality fed back to the platforms.

    Each project
  4. Report on qualified leads

    Weekly numbers on qualified leads, site visits and cost per lead, not only form fills.

    Ongoing
Brands that trust us

120+ brands, one team in Amman

I.Khatib & PartnersThiqa EducationYves Rocher FrancePetit BateauO3 OzoonTelloMega HardwareLily's HomeAlgorithmicsGymnaziaFacesEwan FurnitureRiyad AlNahlTelganiMedicaPerfume 4MiteSnoonuAutoHubAuto ScoreVerona MorrisSardeenatOn HomeMallorca

See all our clients

Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartner

Google Premier Partner: Top 3% of Google Partners in the World. Google Partner since 2018 and Shopify Partner since March 2020.

$28M+ad spend managed
75+Shopify stores built
13+years experience
Talk to an expert

Talk to the team behind the results

Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.

  • We reply from 7 AM to 10 PM, Amman time
  • A first plan within one working day
  • Google Premier Partner, Meta, Shopify and Salla Partner
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FAQ

Real Estate Digital Marketing, answered

Everything you need to know before you start. Still unsure? Ask us on WhatsApp.

How is marketing for a real estate agent different from other businesses?

Real estate marketing is local, competitive and built on trust. A single sale is worth a lot, buyers take weeks or months to decide, and they talk to several agents or developers at once. So we focus on lead quality over lead count, on replying faster than anyone else, and on being the name buyers see for their area, whether they search on Google, scroll Instagram or message on WhatsApp.

What key metrics (KPIs) do you track to prove ROI on my marketing investment?
We track the numbers that turn into viewings and sales:
  • Qualified lead volume (buyers and sellers who match budget, area and timeline)
  • Cost per lead and cost per qualified lead
  • Response time from enquiry to first reply
  • Site visits and viewing appointments booked
  • Reservations or listings won, from your CRM
Reports come weekly, straight from the platforms and your CRM.
Which digital marketing channels are most effective for generating real estate leads?
  • Facebook and Instagram, with qualifying lead forms, video tours and retargeting.
  • Google Search Ads, for buyers searching an area, a property type or your project.
  • WhatsApp, to reply instantly and book viewings.
  • Local SEO and area content, to rank for neighbourhood searches over time.
  • YouTube, for full walkthroughs and buyers who live abroad.
In a related lead generation case for a finance brand in Jordan, Meta Ads brought 6,926 leads at $1.19 each (vs $3–5 finance industry average).
How quickly can I expect to see leads from my real estate marketing campaigns?

Paid campaigns on Meta and Google can bring leads within days of launch, because they reach people who are already looking. Lead quality usually improves over the first weeks, as the platforms learn which leads became real buyers. Local SEO and area content are a longer-term investment that typically shows results over several months, then keeps bringing enquiries without paying per click.

Can you reach Jordanians living in the Gulf who want to buy in Amman?

Yes. We run campaigns geo-targeted to Saudi Arabia, the UAE, Qatar and other markets, with video tours, clear payment plans and WhatsApp follow-up in their time zone. Many of these buyers book viewings for their summer visit, so we plan those campaigns before the season.

Do you have a published case study for real estate?

Not yet, and we do not show results we cannot prove. The closest published cases are Meta lead generation for a finance brand in Jordan (6,926 leads at $1.19 each) and Instagram direct-message ads for a luxury furniture retailer in Amman (2,748 inquiries at $2.14 each). When a real estate case is published, it appears on this page by itself.

Your lead plan

Plan my next launch

Three taps. We turn your answers into the first steps of a plan, then walk you through it on a strategy call.

Who you are
Where leads go today
Your next moment
Your plan starts with

A lead plan for a developer, with leads going to WhatsApp

  1. Set up instant WhatsApp replies with qualifying questions, and route each lead to the right agent.
  2. Run a teaser campaign and collect a waitlist before the project opens.
  3. Push to the waitlist on launch day, then phase the budget by lead quality.

No prices on the page. Every plan is sized to your budget on the call.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page