Get in Touch Performance marketing · Amman, Jordan
Talk to an expert
Industry · Education & Training

Digital Marketing Services for Education and Training

Students compare programs for weeks, and parents often make the final call. We run lead ads, search, SEO and program pages for schools, universities, training centers and online academies in Jordan and the Gulf, so every intake starts with a full list of qualified applicants.

Google Premier Partner
What we run for educationRelated results from other industries

We have no published case in this industry yet. These are results from close industries, labelled as such.

At a glance

Education marketing, in one paragraph

AlGurus is a digital marketing agency in Amman, Jordan, and a Google Premier Partner, with 13+ years in paid ads, SEO and web development. For schools, universities, training centers and online academies we run Meta and LinkedIn lead ads with short forms in Arabic and English, Google Search Ads on program and course searches, SEO and GEO for program pages and career questions, and content and retargeting that keep you in mind through a long decision. Every campaign is planned around your intake windows and judged by applications, not clicks. We do not have a published education case yet, so we do not quote education results; the related results on this page come from other industries and say so.

Digital marketing for education

Why Education & Training Providers Must Have These Services

Prospective students and parents research online long before they apply. These six problems come up in almost every first call.

Two audiences, one decision

The student chooses the program, the parent often chooses the school and pays. One message for both convinces neither.

What we doSeparate campaigns and creatives for students and for parents, each with the questions that matter to them: careers and campus life, or fees, safety and results.

Starting late in the intake

Most families decide weeks before registration closes. Launch ads in the final fortnight and you pay the most for the leftovers.

What we doAn intake calendar for every program: awareness first, lead ads as registration opens, retargeting and reminders until the deadline.

Leads that nobody calls back

A form is filled at night, the admissions team calls three days later, and the student has already registered somewhere else.

What we doInstant WhatsApp or email replies, lead routing to the right advisor, and simple follow-up rules agreed with your admissions team.

Program pages that do not rank

Students search for the course, the certificate or the career. A single “Programs” page with a list of names will not be found.

What we doOne page per program, with outcomes, duration, fees policy and entry requirements, optimised in Arabic and English for search and AI answers.

Lots of leads, few applications

Cheap leads that never answer the phone, or ask about a program you do not offer, make the cost per lead look good and the intake look bad.

What we doQualifying questions in the form, targeting by age, location and interest, and reporting on cost per application, not only cost per lead.

Trust is built over weeks

Nobody enrolls after one ad. They want to see the teachers, the campus or the platform, and graduates who did well.

What we doShort videos with teachers and graduates, info sessions and webinars, and retargeting that keeps your institution in mind until application day.
Education marketing services

Core Digital Marketing Services for Educational Institutions

Four services, one team. The ad, the form, the program page and the follow-up are planned together, because an application is lost at the weakest of the four.

01 · Lead ads

Turn interest into applicants

Lead ads let a student or parent ask for the brochure, book an info session or request a call without leaving Instagram, Facebook or LinkedIn.

  • Meta lead forms with qualifying questions, in Arabic and English
  • LinkedIn lead ads for executive education, certificates and corporate training
  • Offers that earn the contact: course syllabus, career guide, free trial class
  • Leads sent instantly to your team, your CRM or a WhatsApp reply
Why one team:Ad or searchProgram pageLead formAdmissions call or WhatsAppApplication
Results

Related results from other industries

We have no published case in this industry yet. These are results from close industries, labelled as such.

When does your next intake open?

A 30-minute call. We look at your ads, your forms, your program pages and how fast leads are called back, and tell you what to fix before registration opens.

Driving enrollment

Plan every intake, not just the deadline

Education runs on intake windows. Pick one to see what we run for it.

Illustrative intake calendar. Every institution has its own dates; Tawjihi results and Ramadan move each year.

February → May

School registration: parents decide early

Private schools fill next year’s seats in spring. Parents visit, compare fees and ask other parents, and siblings follow the first child.

  • Open-day and campus-tour campaigns to parents near each campus
  • Lead forms that book a visit, with reminders before the day
Proof

No published case yet

No published education case yet. We plan it with the same lead-form method we use in other industries.

Call leads back fast

Same day, ideally within the hour, with an instant WhatsApp reply first.

Publish career guides

One clear guide a month that answers what students search.

Use graduates

Short graduate stories, with consent, are the most believable ads.

Nurture last intake’s leads

Email and retargeting until the next registration opens.

Platforms & channels

How Our Services Generate Qualified Leads

Each channel has one job. The tags show what it does best: get an application now, build trust over time, or get found.

Instagram & Facebook

Sell nowDesireFound

Lead forms for brochures, visits and info sessions, plus campus and graduate stories for parents and students.

Our core lead channel for education

Google Search Ads

Sell nowDesireFound

Catches students and parents searching for a program, a certificate or a school near them.

Bids trained on applications

LinkedIn Ads

Sell nowDesireFound

Reaches professionals and HR managers for executive education, certificates and corporate training.

Best for B2B and adult learners

TikTok & Snapchat

Sell nowDesireFound

Reaches school leavers and young students where they spend their time, with short campus and student videos.

Awareness before the intake

WhatsApp

Sell nowDesireFound

Where admissions questions about fees, schedules and documents get answered, often in the evening.

Pairs with every lead form

Google organic & AI answers

Sell nowDesireFound

Program pages and career guides that rank all year, and get cited by AI assistants.

SEO and GEO, in Arabic and English
Process

How we start with a school, academy or training center

  1. Audit

    Ad accounts, forms, program pages, tracking and lead follow-up, reviewed on a 30-minute call.

    Week 1
  2. Map the intake calendar

    Programs, deadlines and audiences, with a budget split per intake and per audience.

    Week 2
  3. Fix the path to apply

    Program pages, short forms, instant replies and tracking from lead to application.

    Weeks 2–4
  4. Launch, report, compound

    Cost per lead and per application reported weekly in intake. SEO and content keep building between intakes.

    Every intake
Brands that trust us

120+ brands, one team in Amman

Thiqa EducationAlgorithmicsYves Rocher FrancePetit BateauO3 OzoonTelloMega HardwareLily's HomeGymnaziaFacesEwan FurnitureRiyad AlNahlTelganiMedicaPerfume 4MiteSnoonuAutoHubAuto ScoreVerona MorrisI.Khatib & PartnersSardeenatOn HomeMallorca

See all our clients

Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartner

Google Premier Partner: Top 3% of Google Partners in the World. Google Partner since 2018 and Shopify Partner since March 2020.

$28M+ad spend managed
75+Shopify stores built
13+years experience
Talk to an expert

Talk to the team behind the results

Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.

  • We reply from 7 AM to 10 PM, Amman time
  • A first plan within one working day
  • Google Premier Partner, Meta, Shopify and Salla Partner
Prefer WhatsApp? Message us now (opens in a new tab)

With country code, e.g. +962 7X XXX XXXX

Fields marked * are required.

FAQ

Education & Training Digital Marketing, answered

Everything you need to know before you start. Still unsure? Ask us on WhatsApp.

How is marketing for an educational institution different from other industries?

Education has a long consideration cycle, needs a lot of trust, and often has two decision-makers: the student and the parent. We focus on content that answers career and program questions, lead ads with useful offers such as a syllabus or a campus visit, info sessions and webinars, and follow-up by WhatsApp and email, so prospects know and trust your institution before they apply.

What key metrics (KPIs) do you track to prove ROI for an education or training provider?
Metrics tied to enrollment, not to clicks:
  • Lead volume and quality: enquiries, brochure downloads, visit and webinar sign-ups
  • Cost per lead and cost per application
  • Conversion rate of application forms and info session registrations
  • Speed of follow-up and share of leads reached by admissions
  • Enrollments per program and per intake, where your system shares them
For reference, a Meta lead campaign we ran for a finance brand in Jordan (a different industry) brought 6,926 leads at $1.19 each. We do not quote an education result until one is published.
Which digital marketing channels are most effective for student recruitment and enrollment?
  • Meta lead ads on Instagram and Facebook, for students and parents, with short forms and qualifying questions.
  • Google Search Ads, for people already searching for a program or a school near them.
  • LinkedIn Ads, for executive education, certificates and corporate training.
  • SEO and content, program pages and career guides that rank and get cited by AI assistants.
  • Info sessions, webinars and email or WhatsApp follow-up, to guide prospects through a long decision.
How long does it take to see measurable results from our education marketing efforts?

Paid lead ads and search usually bring enquiries within the first weeks after launch, which is why we start before registration opens. Ranking program pages for competitive searches through SEO and content is longer term, typically six to nine months. The goal is a steady, qualified pipeline for each intake, with organic leads carrying more of it every year.

Should we target students or parents?

Usually both, with different messages. For schools, parents decide and pay, so we speak to them about fees, safety, teachers and results. For universities and courses, the student chooses and the parent often approves, so we run student-facing creative on Instagram, TikTok and Snapchat and parent-facing creative on Facebook and Search. Corporate training targets HR and managers on LinkedIn.

Can you also build our program pages and landing pages?

Yes. We build fast bilingual WordPress and custom websites, with one page per program, short lead forms and WhatsApp, and tracking from the first click to the application. See WordPress Development and Web Development.

Your intake plan

Plan my next intake

Three taps. We turn your answers into the first steps of a plan, then walk you through it on a strategy call.

Your institution
Your website
Your next intake
Your plan starts with

A school registration plan for a school on WordPress

  1. Audit the WordPress program pages and forms on mobile, and track leads through to applications.
  2. Launch open-day and campus-tour campaigns to parents in February.
  3. Retarget visitors and enquiries with reminders until registration closes.

No prices on the page. Every plan is sized to your budget on the call.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page