Two audiences, one decision
The student chooses the program, the parent often chooses the school and pays. One message for both convinces neither.
Who we help
Your industry, your market
By industry13 industries
Luxury & retail5
Ecommerce & tech3
Food & hospitality1
Services & lead generation4
Not listed? Most of what we run carries across. Ask on WhatsApp (opens in a new tab)
All industriesAll marketsProof
Real numbers, real screenshots
Every number comes from a published AlGurus case, with a platform screenshot.
All 29 case studiesCompany
The team behind the results
Since 2018 · Um Uthaina, Amman
About AlGurus
A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
Google Premier, Meta, Shopify, Salla
Certified partners
SEO & GEO checkup, ad analyzer
Audits reviewed by our team
Send your website or your ads dashboard. Our team reviews each request and emails you a branded PDF audit.
Since 2018 · Um Uthaina, Amman
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Services · Goal finder
What do you want to grow?
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Real result
Top 3%
of Google Partners worldwide — we’re a Google Premier Partner
See the case studiesBook a strategy callYour growth pathTwo ways to learn
Real result
13+
years running real campaigns — now taught at Algurus Academy
Visit Algurus AcademyBook a strategy callPaid AdsTurn ad spend into measurable revenue.10 services
Most requested
Open Paid AdsOrganic TrafficRank on Google, Maps, app stores and AI answers.4 services
Most requested
Open Organic TrafficWeb DevelopmentFast stores and sites built to convert.6 services
Most requested
Real result
326K JOD
in Shopify sales for a hardware store
75+ Shopify stores built
See the case studiesSocial Media ManagementContent and community that keep you top of feed.3 services
Most requested
Open Social Media ManagementGraphic DesignA brand people recognise in one scroll.4 services
Most requested
Open Graphic DesignConsultationSenior eyes on your ads, store and growth plan.5 services
Most requested
Open ConsultationTrainingLearn it from the team that runs it — via Algurus Academy.Algurus Academy
Courses at Algurus Academy
Markets:KSAUAEIraqQatarKuwaitUSACanadamore soon
WhatsAppStudents compare programs for weeks, and parents often make the final call. We run lead ads, search, SEO and program pages for schools, universities, training centers and online academies in Jordan and the Gulf, so every intake starts with a full list of qualified applicants.
We have no published case in this industry yet. These are results from close industries, labelled as such.
AlGurus is a digital marketing agency in Amman, Jordan, and a Google Premier Partner, with 13+ years in paid ads, SEO and web development. For schools, universities, training centers and online academies we run Meta and LinkedIn lead ads with short forms in Arabic and English, Google Search Ads on program and course searches, SEO and GEO for program pages and career questions, and content and retargeting that keep you in mind through a long decision. Every campaign is planned around your intake windows and judged by applications, not clicks. We do not have a published education case yet, so we do not quote education results; the related results on this page come from other industries and say so.
Prospective students and parents research online long before they apply. These six problems come up in almost every first call.
The student chooses the program, the parent often chooses the school and pays. One message for both convinces neither.
Most families decide weeks before registration closes. Launch ads in the final fortnight and you pay the most for the leftovers.
A form is filled at night, the admissions team calls three days later, and the student has already registered somewhere else.
Students search for the course, the certificate or the career. A single “Programs” page with a list of names will not be found.
Cheap leads that never answer the phone, or ask about a program you do not offer, make the cost per lead look good and the intake look bad.
Nobody enrolls after one ad. They want to see the teachers, the campus or the platform, and graduates who did well.
Four services, one team. The ad, the form, the program page and the follow-up are planned together, because an application is lost at the weakest of the four.
Lead ads let a student or parent ask for the brochure, book an info session or request a call without leaving Instagram, Facebook or LinkedIn.
People who search for a course, a certificate or a school in their area are close to a decision. We make sure your program is the first answer.
Students start with questions: which course, which certificate, what job after. Program pages and guides that answer them keep bringing applicants between intakes.
Campus tours, teacher introductions, student projects and graduate stories make a program real. We plan, produce and publish them around each intake.
We have no published case in this industry yet. These are results from close industries, labelled as such.
A 30-minute call. We look at your ads, your forms, your program pages and how fast leads are called back, and tell you what to fix before registration opens.
Education runs on intake windows. Pick one to see what we run for it.
Illustrative intake calendar. Every institution has its own dates; Tawjihi results and Ramadan move each year.
Private schools fill next year’s seats in spring. Parents visit, compare fees and ask other parents, and siblings follow the first child.
No published case yet
No published education case yet. We plan it with the same lead-form method we use in other industries.
When Tawjihi and Gulf school results come out, students and parents compare majors, fees and scholarships within days. Search demand jumps overnight.
No published case yet
No published education case yet. Ask us on the call how we prepare campaigns before results day.
HR and department managers plan next year’s training in the last quarter. They search, ask colleagues and compare providers on LinkedIn.
No published case yet
No published education case yet. LinkedIn targeting is by job title and industry, priced per lead on the call.
Language courses, coding camps and short certificates fill when parents plan the holiday and graduates plan their next step.
No published case yet
No published education case yet. We build the offer and the deadlines with you, then the ads.
Universities, institutes and online academies with a second semester or a January start can win the students who missed the autumn.
No published case yet
No published education case yet. Last intake’s leads are the cheapest audience you have.
Same day, ideally within the hour, with an instant WhatsApp reply first.
One clear guide a month that answers what students search.
Short graduate stories, with consent, are the most believable ads.
Email and retargeting until the next registration opens.
Each channel has one job. The tags show what it does best: get an application now, build trust over time, or get found.
Lead forms for brochures, visits and info sessions, plus campus and graduate stories for parents and students.
Catches students and parents searching for a program, a certificate or a school near them.
Reaches professionals and HR managers for executive education, certificates and corporate training.
Reaches school leavers and young students where they spend their time, with short campus and student videos.
Where admissions questions about fees, schedules and documents get answered, often in the evening.
Program pages and career guides that rank all year, and get cited by AI assistants.
Ad accounts, forms, program pages, tracking and lead follow-up, reviewed on a 30-minute call.
Week 1Programs, deadlines and audiences, with a budget split per intake and per audience.
Week 2Program pages, short forms, instant replies and tracking from lead to application.
Weeks 2–4Cost per lead and per application reported weekly in intake. SEO and content keep building between intakes.
Every intake























Google Premier Partner: Top 3% of Google Partners in the World. Google Partner since 2018 and Shopify Partner since March 2020.

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Real CPC ranges by industry, realistic monthly budgets, and the four budget mistakes we keep finding in Amman accounts.
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Reference:
Everything you need to know before you start. Still unsure? Ask us on WhatsApp.
Education has a long consideration cycle, needs a lot of trust, and often has two decision-makers: the student and the parent. We focus on content that answers career and program questions, lead ads with useful offers such as a syllabus or a campus visit, info sessions and webinars, and follow-up by WhatsApp and email, so prospects know and trust your institution before they apply.
Paid lead ads and search usually bring enquiries within the first weeks after launch, which is why we start before registration opens. Ranking program pages for competitive searches through SEO and content is longer term, typically six to nine months. The goal is a steady, qualified pipeline for each intake, with organic leads carrying more of it every year.
Usually both, with different messages. For schools, parents decide and pay, so we speak to them about fees, safety, teachers and results. For universities and courses, the student chooses and the parent often approves, so we run student-facing creative on Instagram, TikTok and Snapchat and parent-facing creative on Facebook and Search. Corporate training targets HR and managers on LinkedIn.
Yes. We build fast bilingual WordPress and custom websites, with one page per program, short lead forms and WhatsApp, and tracking from the first click to the application. See WordPress Development and Web Development.
Three taps. We turn your answers into the first steps of a plan, then walk you through it on a strategy call.
No prices on the page. Every plan is sized to your budget on the call.