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Industry · Restaurants & Cafes

Digital Marketing Services for Restaurants and Cafes

People choose where to eat on their phone, often within the hour. We manage the Instagram, film the Reels, run the local ads and win the “near me” search for restaurants, cafes and bakeries in Amman and the region, so the feed fills the tables and the inbox fills with orders.

2 published casesJordanGoogle Premier Partner
At a glance

Restaurant and cafe marketing, in one paragraph

AlGurus is a digital marketing agency in Amman, Jordan, and a Google Premier Partner, that manages Instagram, produces Reels, runs Instagram and Google Maps ads and handles local SEO for restaurants, cafes and bakeries. In our published cases, two months of Instagram management took a fine dining restaurant in Amman from 113,000 views in April to 13.6M in June, with 1.1M reach, and Instagram Ads brought a luxury bakery 496 order messages from three West Amman neighbourhoods (Ads Manager report, Jan 2024 – Aug 2025).

Instagram views, restaurant
13,600,000June, up from 113,000 in April
Reach, restaurant
1,100,000+3,567% vs April’s 30,000
Content interactions
54,000+4,054% vs April’s 1,300
Instagram messages, bakery
496Meta Ads Manager, Jan 2024 – Aug 2025
Engagement rate, bakery ads
4.8%vs 1.5–2.5% average
Targeting radius
1 kmaround three West Amman landmarks
Why restaurants and cafes must have these services

The problems we see in restaurants and cafes

A restaurant competes with every other plate on the same screen, every evening. These six problems come up in almost every first call.

You are not on the map when it matters

Hungry people search “restaurant near me”, “brunch in Abdoun” or “cafe open now”. If your profile is thin, wrong or unreviewed, the next place gets the table.

What we doA complete Google Business Profile with menu, photos, hours and booking links, local SEO for your area, and Google Maps ads for the hours you need to fill.

The feed does not match the room

Phone photos under kitchen light make a great dish look ordinary, and diners judge the restaurant by its Instagram before they book.

What we doProfessional food photography, chef and plating Reels and a feed planned like a menu: from 113,000 views in April to 13.6M in June for a fine dining restaurant.

Ads that reach the whole city

A cafe in one neighbourhood pays to reach people who will never drive across Amman for a coffee.

What we doTight radius targeting around the areas your guests live and work, with a “Send Message” button: a 1 km radius (around three West Amman landmarks) brought a bakery 496 messages (Ads Manager report, Jan 2024 – Aug 2025).

Full weekends, empty weekdays

Thursday to Saturday is busy; Monday lunch is quiet. The kitchen costs the same every day.

What we doWeekday specials in Stories, lunch offers in Maps ads, and WhatsApp broadcasts to regulars, timed for the slow hours.

Reviews decide before the menu does

A few unanswered one-star reviews on Google can cost more covers than any ad can bring back.

What we doA review routine: ask happy guests at the right moment, answer every review in Arabic or English, and fix what keeps coming up.

Delivery apps own your customers

Orders through the apps come with commission, and the app keeps the guest’s contact, not you.

What we doTurn Instagram and Google into direct order channels: DMs, WhatsApp and your own menu link, with the same photos and offers as your app listings.
Restaurant marketing services

Core Digital Marketing Services for Food Service Businesses

Four services, one team. The content, the ad, the map listing and the reply in the inbox are planned together, because a booking breaks at the weakest of the four.

01 · Social media management

A feed that fills tables

Your Instagram is the menu people read before they book. We plan, shoot, post and answer, so the account looks like the restaurant and turns views into reservations.

  • A monthly content plan around signature dishes, chefs and the room
  • Interactive Stories and Lives with reservation calls to action
  • Posting at the hours your diners are on Instagram
  • Community management: comments and DMs answered fast
Proof · Instagram management

13.6M

views for a luxury restaurant in Amman, after two months: 1.1M reach

This client1.1M
Reach, April30,000
Instagram Management for a Luxury Restaurant in Amman
Why one team:ContentAd or searchProfile and menuMessage or bookingReview
Real results

Restaurant and cafe results. Every number has a screenshot.

Taken straight from Meta Business Suite and Meta Ads Manager. Compare them with the local food and beverage averages quoted in each case.

Instagram content overview in Meta Business Suite for June 2025: 13.6M views, 1.1M reach and 54K content interactions.
Meta Business Suite · Instagram content overview · June 2025Instagram Management for a Luxury Restaurant in Amman
13.6M views in 2 months1.1M reach54,000 content interactions113,000 views in April
Open the case study

Screenshots are the source of truth. If a case text and its screenshot ever disagree, we correct the text.

Are your Ramadan and summer already planned?

A 30-minute call. We look at your Instagram, your Google profile, your reviews and your ads, and tell you what to fix before the next busy season.

Driving covers and orders

How Our Services Deliver Revenue

Restaurants and cafes have their own calendar: Ramadan nights, gifting days, summer evenings, the winter holidays and every weekend. Pick a moment to see what we run for it, and the result where a published case exists.

Illustrative calendar for Amman. Ramadan and Eid move every year; weekends peak all year.

Dates move each year

Ramadan & Eid: iftar, suhoor and family gatherings

The busiest month for many restaurants and the quietest for some cafes. Guests book iftar for groups and families, look for suhoor late at night, then celebrate Eid.

  • Iftar and suhoor menus and group booking in Stories and Maps
  • Ads timed before iftar and late in the evening
Proof

No published case yet

Ask us on the call; we show what we can share privately.

A hero dish

One photogenic signature dish that carries the content and the ads.

Answer every message

Bookings and orders arrive in DMs; replies decide them.

Reply to every review

Good and bad, in the guest’s language, every week.

Guests as content

Guest photos and creator visits, curated into the feed.

Platforms & channels

Where restaurants and cafes actually fill tables

Each channel has one job. The tags show what it does best: sell now, build desire, or get found.

Instagram

Sell nowDesireFound

The menu people read before they book: Reels, Stories, Lives and DMs.

13.6Mviews, luxury restaurant, 1.1M reach

Instagram & Facebook Ads

Sell nowDesireFound

Radius-targeted ads that end in a message, a booking or an order.

496messages, luxury bakery, 4.8% engagement rate

Google Business Profile & Maps

Sell nowDesireFound

Wins “near me” searches with photos, reviews, hours, calls and directions.

Local SEO and Maps Ads

Google Search Ads

Sell nowDesireFound

Catches searches for cuisine, area and occasion, with call and directions in the ad.

Best for bookings and events

TikTok

Sell nowDesireFound

Food trends, kitchen moments and creator visits for a younger crowd.

Short video, creators

WhatsApp

Sell nowDesireFound

Where bookings, cake orders and group menus are confirmed, and regulars hear about specials.

Pairs with Instagram ads
Process

How we start with a restaurant or cafe

  1. Audit

    Instagram, Google profile, reviews, ads and how bookings and orders arrive, reviewed on a 30-minute call.

    Week 1
  2. Shoot and fix the basics

    A photo and Reels shoot, a complete Google profile, booking and order links, and reply templates.

    Weeks 2–4
  3. Post, advertise, fill the slow hours

    A weekly content rhythm, local ads around your branches, offers for the quiet nights.

    Every week
  4. Report and plan the next season

    Monthly numbers from the platforms: views, reach, messages, calls and directions. Ramadan and summer planned ahead.

    Ongoing
Brands that trust us

120+ brands, one team in Amman

SardeenatThiqa EducationYves Rocher FrancePetit BateauO3 OzoonTelloMega HardwareLily's HomeAlgorithmicsGymnaziaFacesEwan FurnitureRiyad AlNahlTelganiMedicaPerfume 4MiteSnoonuAutoHubAuto ScoreVerona MorrisI.Khatib & PartnersOn HomeMallorca

See all our clients

Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartner

Google Premier Partner: Top 3% of Google Partners in the World. Google Partner since 2018 and Shopify Partner since March 2020.

$28M+ad spend managed
75+Shopify stores built
13+years experience
Talk to an expert

Talk to the team behind the results

Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.

  • We reply from 7 AM to 10 PM, Amman time
  • A first plan within one working day
  • Google Premier Partner, Meta, Shopify and Salla Partner
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FAQ

Restaurants & Cafes Digital Marketing, answered

Everything you need to know before you start. Still unsure? Ask us on WhatsApp.

How is marketing for a restaurant or cafe different from other industries?

It is visual, immediate and local. Most diners decide within hours, from a few kilometres away, based on a photo, a review and a map pin. So we build around four things: winning “near me” searches, food content people want to save, a reputation you manage every week, and offers that turn scrollers into guests. In our bakery case, ads limited to a 1 km radius brought 496 order messages (Ads Manager report, Jan 2024 – Aug 2025).

What key metrics (KPIs) do you track to prove our marketing is filling tables?
The ones that lead to covers and orders:
  • calls and direction requests from your Google Business Profile
  • reservations, order messages and online orders
  • cost per click and cost per message for ads
  • offer redemptions, for specific promotions or QR codes
  • reach, views and engagement on your content
For example, our restaurant case reports 1,100,000 reach (+3,567% vs April’s 30,000), and our bakery case 496 messages, straight from Meta.
Which digital marketing channels are most effective for getting new customers in the door?
The ones that put your food in front of people nearby:
  • Google Business Profile and local SEO: the base for every “restaurant near me” search.
  • Instagram: Reels, Stories and a feed that shows the food and the room, plus radius-targeted ads to local food lovers.
  • Google Maps and Search ads: for the hours and occasions you need to fill.
  • WhatsApp and SMS: to keep regulars close and fill slow nights.
How quickly can we expect to see results from our restaurant's marketing campaign?

Faster than in most industries. A well-targeted ad or a strong Reel can bring messages, calls and bookings within days of launching; a complete Google profile starts helping within weeks; local SEO and reputation build over months. Our restaurant case went from 113,000 views in April to 13.6M in June, two months into the program.

Can you really help us go viral? How do you create a buzz that gets everyone talking?
No one can promise virality, but we build the conditions for it:
  • A hero dish: the most photogenic, unique item on the menu, made the star of the content.
  • Food trends: used when they fit your kitchen, not forced.
  • Simple contests: “tag a friend who needs this coffee” giveaways that people share.
  • Local creators: food voices whose followers trust their recommendations.
  • Guests as content: the best guest photos and videos, curated into the feed.
How should a restaurant plan Ramadan marketing?

Start three to four weeks before. Announce iftar and suhoor menus and group booking early, shoot the Ramadan content before the month begins, time ads for the hours before iftar and late in the evening, and make booking possible in one message. Then plan Eid separately: it is a different occasion with different guests. See Social Media Management.

Your season plan

Plan my next season

Three taps. We turn your answers into the first steps of a plan, then walk you through it on a strategy call.

What you run
How guests reach you
Your next peak
Your plan starts with

A Ramadan & Eid plan for a restaurant built on reservations

  1. Add booking links to your Google profile and Instagram, and put reservation calls to action in Stories.
  2. Shoot Ramadan content and announce iftar and suhoor menus three weeks ahead.
  3. Time ads before iftar and late in the evening, then plan Eid on its own.

No prices on the page. Every plan is sized to your budget on the call.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page