Instagram Ads for Luxury Beauty in Jordan | Case Study

Clients Luxury Beauty & Cosmetics

Date July 01, 2025

Location Jordan

Platform Instagram

Revenue

USD 0 K

Orders

Client Overview:

Challenge:

Placement Confusion: Previous campaigns wasted budget on underperforming surfaces
Industry Benchmarks:
- Average CTR: 0.8-1.2%
- Feed/Stories ROAS: 1.8-2.5x
Creative Fatigue: Generic beauty ads failed to stand out in Jordan’s competitive market

As Meta Ads specialists, we executed a data-driven creative test

- - Feed: High-quality product carousels (Arabic/English) - "Skincare Routines for Amman's Climate"
  - Stories: Interactive polls + swipe-up offers - "Which Luxury Serum Matches Your Skin? Vote Now!"
  - Reels: Makeup tutorials with Jordanian influencers
  - Explore: Bold visual teasers targeting beauty enthusiasts

- Focused on women 25-45 in Abdoun, Sweifieh, and West Amman
- Lookalikes of Sephora Middle East buyers
- Excluded bargain-hunter segments

Feed → 65%

Stories → 25%

Reels → 8%

Explore → 2%

Results

Instagram Ads Agency in Jordan

Results vs. Benchmarks

Placement Performance (Per Analytics):

Placement	Purchases	Revenue	CTR	Key Insight
Feed	74	$4,060.56	1.50%	Conversion King – 51% of sales
Stories	50	$2,818.77	0.86%	Engagement Driver – Polls drove 73% of clicks
Reels	19	$700.45	0.43%	Awareness Tool – 3.2M reach
Explore	2	$108.61	0.43%	Niche Discovery

Key Insights

Feed Dominance:
- Generated 51% of revenue with premium carousels addressing Amman’s dry climate
- 1.5% CTR (25% above benchmark) proved product-focused visuals convert best
Stories Efficiency:
- Interactive polls achieved $56.37 CPA (38% below industry average)
- “Swipe Up” offers converted 50 high-value customers
Strategic Budget Allocation:
- Prioritizing Feed/Stories drove 92% of revenue
- Explore experimental budget uncovered new audiences

Ready for Premium ROAS?

Visual Discovery: 81% of Jordanian beauty buyers discover products via Instagram (Source: MENA Beauty Trends 2025)
Mobile-First Market: 94% of orders came from smartphones
Cultural Alignment: Arabic tutorials increased trust by 63%