Instagram Ads in KSA for a Luxury Honey Retailer | Case Study
Client Overview:
- Industry: Luxury Artisanal Honey
- Location: Saudi Arabia (Riyadh, Jeddah, Dammam)
- Platform: Instagram Ads (Meta)
- Objective: Transform ad waste into profitable online sales
Challenge:
- Bleeding Budget: Prior campaigns spent 19K SAR/month with minimal sales
- Low-Quality Traffic: Generic targeting attracted bargain hunters, not luxury buyers
- ROAS Crisis: Industry average for premium F&B: 2.0-2.5x
Our Instagram Ads Turnaround Strategy
Phase 1: Creative A/B Testing
- 2 Reel Variations:
- Version A: Hive-to-jar storytelling with Saudi beekeepers
- Version B: Luxury gifting unboxings (Arabic narration)
- 2 Collection Ad Variations:
- Version A: Seasonal gift sets with gold-accented packaging
- Version B: Health benefit-focused carousels
- 2 Reel Variations:
Phase 2: Targeting Surgery
- Problem: Prior campaigns targeted broad "honey" interest (bargain shoppers)
- Fix:
- Replaced with: "luxury gourmet foods", "organic wellness", "Saudi royalty gifting"
- Geo-fenced: Riyadh Diplomatic Quarter, Jeddah Corniche, Dammam elites
- Lookalikes: Top 1% premium food buyers
RESULTS:
Results vs. Benchmarks (May 2025)
Metric | Result | Industry Benchmark | Outperformance |
ROAS | 3.95x | 2.0-2.5x | 58-98% Higher |
Revenue | 76,611 SAR | N/A | N/A |
Orders | 640 | N/A | N/A |
Ad Spend | 19,397 SAR | N/A | N/A |
Placement Performance (Per Analytics):
Placement | Spend (SAR) | Orders | Revenue (SAR) | Placement ROAS |
Reels | 16,335.70 | 556 | 66,150.39 | 4.05x |
Stories | 2,164.75 | 58 | 7,913.60 | 3.66x |
Feed | 878.03 | 16 | 2,548.50 | 2.90x |
Our Insights as a Meta Ads Agency in Jordan
This campaign’s 3.95x ROAS (98% above benchmarks) was unlocked by:
Targeting Overhaul: Eliminated 83% of wasteful spend by focusing on true luxury buyers.
Creative Winners:
- Reels generated 86% of revenue (Saudi beekeeper storytelling outperformed gifting by 27%).
- Collection ads converted at 4.2x higher rate than prior generic ads.
ROAS Hierarchy: Reels (4.05x) > Stories (3.66x) > Feed (2.90x)
Why Instagram Ads for Luxury Honey in KSA?
Visual Luxury: 79% of Saudi premium food buyers choose brands with aesthetic storytelling (GCC Gourmet Report 2025)
Gifting Economy: 62% of orders were corporate/Ramadan gifts from Riyadh elites
Mobile Dominance: 94% of sales via Instagram mobile app
