Meta Ads For Luxury Watches Brand In Jordan | Case Study
Clients
Luxury Watches Brand
Date
November 27, 2024
Category
Social Media Ads
Location
Jordan
Platform
Shopify
SPEND
0
K
Revenue
0
K
ROAS
0
Client Overview:
- Industry: Luxury Watches Brand
- Platform: Meta Ads (Facebook & Instagram)
- Objective: Drive direct purchase conversions for high-value items
- Campaign Duration: 4 Days (Peak Sales Period)
Challenge:
- High-Value Conversions: Overcoming customer hesitation for online luxury purchases.
- ROAS Targets: Achieving a strong return on ad spend to justify premium customer acquisition costs.
- Creative Optimization: Identifying the highest-performing ad formats and platforms to maximize budget efficiency.
We deployed a multi-funnel, creative-led strategy focused on conversion:
Our Meta Ads Strategy
Platform & Placement Synergy:
- Leveraged both Facebook and Instagram ecosystems for full-funnel coverage.
- Prioritized high-intent placements: Feed and Stories.
- Allocated budget based on real-time ROAS performance of each placement.
Demographic Precision:
- Targeted users with demonstrated affinity for luxury goods, fine jewelry, and high-end fashion.
- Optimized campaigns toward both Female and Male audiences, recognizing the purchase drivers in the jewelry segment (self-purchase vs. gifting).
High-Fidelity Creative Execution:
- Utilized stunning carousel ads in Feeds to showcase product details and collections.
- Deployed engaging, short-form video content in Reels and Stories to demonstrate products in lifestyle settings.
- Creative focused on craftsmanship, materials (e.g., gold, gems), and aspirational aesthetics.
Results
META ADS Agency in Jordan
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| Total Sales Revenue | $36,469.52 | N/A | N/A |
| Overall ROAS | 19.72 | 4-6 | 229-393% Higher |
| Total Clicks | 28,174 | 10K-15K | 88-182% Higher |
| Highest ROAS Placement | 38.61 (FB Stories) | 4-6 | 544-865% Higher |
Key Insights
Our Insights as a Instagram Ads Agency in Jordan
Placement Powerhouse:
- While Instagram Feed drove the highest raw revenue ($20.4K), Facebook Stories generated an astounding ROAS of 38.61, proving to be the most efficient placement for converting high-intent users.
- Reels placements (both Instagram and Facebook) effectively contributed to sales, validating the investment in video creative.
Audience Performance:
- The Female audience generated the highest revenue ($20K), indicating strong self-purchase intent.
- The Male audience delivered a superior ROAS of 23.58, suggesting highly efficient conversions, likely for gifting occasions.
Ready for Premium ROAS?
Why Meta Ads for Luxury Watches?
Visual Storytelling: Meta’s platforms are ideal for showcasing the detail and brilliance of high-end jewelry through immersive formats like Stories, Reels, and high-resolution Feed posts.
Unmatched Targeting: Ability to reach users by income, lifestyle, and purchase intent ensures your budget is spent attracting potential high-value customers, not just broad audiences.
Direct Response Engine: The integrated shop functionality and direct CTA buttons (Shop Now, Learn More) shorten the customer journey from discovery to purchase.
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