Meta Ads For Luxury Watches Brand In Jordan | Case Study

Clients Luxury Watches Brand

Date November 27, 2024

Location Jordan

Platform Shopify

SPEND

0 K

Revenue

0 K

ROAS

Client Overview:

Challenge:

High-Value Conversions: Overcoming customer hesitation for online luxury purchases.
ROAS Targets: Achieving a strong return on ad spend to justify premium customer acquisition costs.
Creative Optimization: Identifying the highest-performing ad formats and platforms to maximize budget efficiency.

We deployed a multi-funnel, creative-led strategy focused on conversion:

- Leveraged both Facebook and Instagram ecosystems for full-funnel coverage.
- Prioritized high-intent placements: Feed and Stories.
- Allocated budget based on real-time ROAS performance of each placement.

Targeted users with demonstrated affinity for luxury goods, fine jewelry, and high-end fashion.
Optimized campaigns toward both Female and Male audiences, recognizing the purchase drivers in the jewelry segment (self-purchase vs. gifting).

Utilized stunning carousel ads in Feeds to showcase product details and collections.
Deployed engaging, short-form video content in Reels and Stories to demonstrate products in lifestyle settings.
Creative focused on craftsmanship, materials (e.g., gold, gems), and aspirational aesthetics.

Results

META ADS Agency in Jordan

Metric	Result	Industry Benchmark	Outperformance
Total Sales Revenue	$36,469.52	N/A	N/A
Overall ROAS	19.72	4-6	229-393% Higher
Total Clicks	28,174	10K-15K	88-182% Higher
Highest ROAS Placement	38.61 (FB Stories)	4-6	544-865% Higher

Key Insights

Placement Powerhouse:
- While Instagram Feed drove the highest raw revenue ($20.4K), Facebook Stories generated an astounding ROAS of 38.61, proving to be the most efficient placement for converting high-intent users.
- Reels placements (both Instagram and Facebook) effectively contributed to sales, validating the investment in video creative.
Audience Performance:
- The Female audience generated the highest revenue ($20K), indicating strong self-purchase intent.
- The Male audience delivered a superior ROAS of 23.58, suggesting highly efficient conversions, likely for gifting occasions.

Ready for Premium ROAS?

Visual Storytelling: Meta’s platforms are ideal for showcasing the detail and brilliance of high-end jewelry through immersive formats like Stories, Reels, and high-resolution Feed posts.
Unmatched Targeting: Ability to reach users by income, lifestyle, and purchase intent ensures your budget is spent attracting potential high-value customers, not just broad audiences.
Direct Response Engine: The integrated shop functionality and direct CTA buttons (Shop Now, Learn More) shorten the customer journey from discovery to purchase.