Snapchat Ads for Cosmetics Brand in KSA | Case Study

Clients Cosmetics & Beauty E-commerce

Date November 01, 2021

Location Kingdom of Saudi Arabia (KSA)

Platform Snapchat Ads

Total Revenue

0 M

Amount Spent

0 K

ROAS

Client Overview:

Industry: Cosmetics & Beauty E-commerce
Location: Kingdom of Saudi Arabia (KSA)
Platform: Snapchat Ads
Objective: Drive direct purchase revenue and build brand awareness within the Saudi market.
Campaign Duration: Long-Term Scaling (Nov 2021 – Oct 2025)

Challenge:

Market Competition: Penetrating a saturated beauty market with established local and international brands.
Platform Strategy: Leveraging Snapchat’s unique, youth-oriented audience for direct-response, sales-driven campaigns.
Cultural Nuance: Crafting campaigns that resonate with Saudi purchasing behaviors, including a significant gifting culture.
Performance Benchmark: Achieving a sustainable ROAS to support continuous scaling in a competitive ad environment.

Developed segmented campaigns based on purchasing intent and demographic signals.
Leveraged Snapchat's advanced targeting to reach key demographics, with a surprising and strategic focus on male audiences (51%-78% of top buyers) for gifting occasions.
Utilized high-impact ad formats (Commercials, Collection Ads) to showcase products visually and drive immediate action.

Produced high-volume, engaging video content optimized for sound-on viewing and rapid message delivery.
Creative focused on product benefits, giftability, and trendy looks to appeal to both self-purchasers and gift-buyers.
Ensured all creative and copy adhered to local cultural norms and preferences.

Implemented a rigorous testing framework for audiences, creatives, and offers.
Aggressively scaled winning ad sets, focusing on those delivering efficient cost-per-click (eCPC) and positive ROAS.
Allocated majority of budget (~$525K) toward iOS users, aligning with the dominant device preference (85-89%) of the high-value Saudi audience.

Results vs. Objectives

KPI	Result	Strategic Achievement
Total Revenue	$1,017,468.82	Surpassed $1M revenue milestone, proving long-term viability.
Amount Spent	$524,902.38	Strategic investment over 4 years for market penetration.
Purchase ROAS	1.94	Achieved a positive and sustainable return for continuous ad investment.
Total 2-Second Video Views	20,131,080	Generated massive top-funnel brand awareness and consideration.
Effective Cost Per Click (eCPC)	$0.48	Maintained highly efficient traffic acquisition costs.
Primary Buyer Audience	51-78% Male, iOS Users	Successfully tapped into the lucrative Saudi male gifting market on their primary device.

Why Snapchat Ads for Cosmetics in KSA?

Unmatched Youth Reach: Connects directly with a core beauty consumer demographic in one of their native digital environments.
Visual-First Platform: Ideal for showcasing cosmetics through engaging video and AR-driven ad experiences.
Cultural Alignment: The platform’s popularity and features align perfectly with social and gifting trends prevalent in Saudi society.

Ready to Unlock the KSA Beauty Market on Snapchat?

Our data-driven approach to Snapchat Ads for cosmetics brands turns cultural insights into measurable revenue.

Claim Your Free Snapchat Ads Strategy Analysis!
[Contact us] to build your brand’s profitable presence in Saudi Arabia.