Google Search Ads for a Luxury Jewelry Retailer in Jordan | Case Study
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Client Overview:
- Industry: Luxury Jewelry
- Location: Jordan (Amman-focused, nationwide delivery)
- Platform: Google Search Ads
- Objective: Maximize online sales for high-value jewelry collections
Challenge:
- High CPC Competition: Intense bidding wars for keywords like “luxury jewelry Jordan” and “diamond rings Amman”
- Quality Threshold: Jewelry shoppers demand flawless UX and instant trust
- ROAS Benchmarks: Industry average for jewelry Google Ads: 4-6x
As an Official Google Partner, we deployed a precision-targeted search strategy
Our Google Search Ads Strategy
Keyword Surgical Strikes:
- Targeted high-intent Arabic/English phrases:
- "ذهب فاخر في الأردن" (Luxury gold in Jordan)
- "Rolex Amman official dealer"
- Excluded low-intent terms (e.g., "cheap jewelry")
- Targeted high-intent Arabic/English phrases:
Ad Copy Excellence:
- Benefit-driven headlines: "Ethically Sourced Diamonds - Free Amman Delivery"
- Urgency extensions: "Ramadan Sale Ending Soon!"
- Seller ratings (avg. 4.9/5 stars)
Landing Page Synergy:
- Instant-load product pages with Arabic/English toggle
- "Verified Authenticity" badges and 24/7 WhatsApp support
Results
Google Ads Agency in Jordan
Results vs. Benchmarks
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| ROAS | 26x | 4-6x | 333-550% Higher |
| CTR | 53% | 2-4% | 1225-2550% Higher |
| Revenue | 473K JOD | N/A | N/A |
| Ad Spend | $18.1K USD | N/A | N/A |
Key Insights
Our Insights as a Google Ads Agency in Jordan
This campaign’s 26x ROAS (550% above benchmarks) and 53% CTR (industry-shattering) were achieved through:
Google Partner Expertise: Advanced bid strategies and Quality Score optimization
Arabic/English Precision: Dual-language ads captured 92% of Jordan’s luxury searches
Zero-Friction UX: 1-click transitions from ad to checkout (load time <2s)
Why Google Search Ads for Jewelry in Jordan?
Intent Capture: 78% of luxury jewelry searches start on Google (Source: Jordan Digital Commerce Report 2025)
Trust Advantage: Official dealer status displayed in ads
Mobile Dominance: 95% of sales came from smartphone searches
