Case study · Meta Ads · Jordan

Meta Ads for Hardware Ecommerce in Jordan | Case Study

How AlGurus ran sales-focused Meta Ads for a hardware and tools ecommerce business in Jordan: a 3.06 return on ad spend in a low-margin category where the industry average is 2.5, and 704 purchases.

Hardware & tools ecommerceAmman, Zarqa, IrbidMeta Ads13 campaigns, 2022 → 2024Ecommerce

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Replay availableCase file · Jan 2022 → Nov 2024

3.06 ROAS

return on ad spend from Meta Ads, vs a 2.5 industry average

704purchases

3.39%click-through rate

182%CTR above average

Watch the campaign replay6 stops, from the starting point to the result

Results at a glance

A hardware and tools ecommerce business in Jordan used Meta Ads to reach contractors, businesses and homeowners in Amman, Zarqa and Irbid. From 2022 to 2024 AlGurus ran 13 hyper-local, sales-focused campaigns that returned a 3.06 ROAS, 22% above the 2.5 industry average for hardware, and drove 704 purchases. The 3.39% click-through rate was 182% above the 1.2% average, which is rare for technical products. This is the paid-social side of selling tools online; see also our Shopify hardware store case for the store side.

Meta Ads Manager table of 13 sales campaigns that ended between January 2022 and November 2024: 704 website purchases in total, with CTRs from 2.47% to 4.50% and purchase ROAS up to 5.79. — 13 sales campaigns · 2022 – 2024

Return on ad spend: 3.06vs 2.5 industry average
ROAS vs industry: 22% higherin a low-margin category
Purchases: 704from Meta Ads
Click-through rate: 3.39%vs 1.2% industry average
CTR vs industry: 182% higherArabic carousel creative
Cities: 3Amman, Zarqa and Irbid

01 · The challenge

Making Meta Ads pay in a low-margin category

A leading hardware and tools ecommerce business in Jordan partnered with AlGurus to drive sales and protect profitability. Demand for construction and DIY supplies was rising in Amman, Zarqa and Irbid, and the client wanted Meta Ads to reach contractors, businesses and homeowners. Three things stood in the way.

Low industry margins

Hardware and tools typically see a lower return on ad spend. The industry average is 2.5, which leaves little room for wasted budget.

High competition

The store competed with local hardware shops and with regional ecommerce giants for the same buyers.

Engagement hurdles

Technical products need clear, trust-building ads before people click. Generic product shots rarely earn attention in the feed.

02 · The strategy

A hyper-local campaign for Jordanian buyers

We treated the account like a profit and loss sheet, not a reach exercise. Every creative, audience and ad set had to earn its budget, and the ones that did not were cut.

ObjectiveDrive online sales of hardware and tools across Jordan while keeping return on ad spend above the low industry average.

Pillar 1

Arabic-first creative

Carousel ads showing tools in action, with Arabic copy such as “High-quality construction tools in Jordan” and a fast-delivery promise.

Pillar 2

Granular targeting and retargeting

Contractors and construction businesses in Amman, Irbid and Zarqa, DIY and hardware interests, plus retargeting of engaged visitors and cart abandoners.

Pillar 3

Budget precision and dynamic ads

Spend moved to the top-performing ad sets, underperformers eliminated, and automated product feeds kept trending tools in the ads.

Retargeting carried a lot of weight. Tools are a considered purchase, so the campaign followed up with people who had already shown interest, using dynamic ads from the catalogue and dynamic discounts for cart abandoners.

03 · Execution, replayed

Press play: tools, targeted and retargeted

Drag the timeline or press play. Each stop shows what we did and the number it moved, and the results board fills as you go.

6 / 6

Starting point

A low-margin category with a low bar

Hardware and tools sell at thin margins, and the store was up against local shops and regional ecommerce giants. Technical products also need clear, trustworthy ads before anyone clicks.

Low industry margins: hardware typically sees lower ROAS
Competition from local stores and regional marketplaces
Technical products need trust-building ads to earn clicks

The bar to beat

2.5

industry average ROAS for hardware and tools

Industry avg ROAS2.5

Step 1 · Creative

Arabic carousels of tools in action

We showed the tools doing the job, not sitting on a shelf, with Arabic copy and a promise that matters to buyers in Jordan: fast local delivery.

Carousel ads showing tools in use
Arabic-first copy such as “أدوات بناء عالية الجودة في الأردن” (High-quality construction tools in Jordan)
“Fast delivery in Jordan” messaging for trust and urgency

Metric it moved

3.39%

click-through rate, 182% above the 1.2% average

This campaign3.39%

Industry avg1.2%

Step 2 · Targeting

Contractors, businesses and homeowners in three cities

Demand for construction and DIY supplies was rising in Amman, Zarqa and Irbid, so we built audiences around the people buying there.

Contractors and construction businesses in Amman, Irbid and Zarqa
Interests: DIY projects, hardware supplies, construction equipment
Goal: reach contractors, businesses and homeowners

Where we focused

3 cities

Amman, Zarqa and Irbid

Step 3 · Retargeting

Bringing back visitors and cart abandoners

Tools are a considered purchase, and not every buyer orders on the first visit. We retargeted engaged visitors and people who left items in the cart, with dynamic discounts to close the sale.

Retargeting of engaged website visitors
Cart abandoners retargeted with dynamic discounts
Dynamic ads fed by the product catalogue

Metric it moved

704

purchases from Meta Ads

Step 4 · Budget

Budget to winners, underperformers cut

With thin margins there is no room for ad sets that do not pay back. We moved spend to the top performers and switched the rest off, while automated feeds kept trending tools in front of buyers.

Spend allocated to top-performing ad sets
Underperforming ad sets eliminated
Automated product feeds showcasing trending tools

Metric it moved

3.06

return on ad spend, 22% above the 2.5 average

This campaign3.06

Industry avg2.5

Result

Profitable sales for technical products

A 3.06 ROAS in a low-margin industry shows efficient budget use, and a 3.39% CTR shows the ads resonated with practical, value-driven buyers in Jordan.

3.06 ROAS (22% above average)
3.39% CTR (182% above average)
704 purchases

Purchases

704

online orders driven by Meta Ads

The live case does not give dates for each phase. The stops follow the order of the work; they are not dated milestones.

Selling technical products online?

A 30-minute strategy call. We review your Meta account and catalogue and show you where your ROAS can go up first.

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04 · The results

Above the benchmark on both profit and attention

The comparisons below are against the industry averages quoted in the case, not before-and-after figures.

Return on ad spend

This campaign vs hardware industry average

22% higher

3.06

2.5

Click-through rate

This campaign vs industry average

182% higher

3.39%

1.2%

The campaign drove 704 purchases. A 3.06 ROAS in a low-margin industry shows efficient budget use and strategic targeting, and a 3.39% CTR shows the ads spoke to Jordan’s practical, value-driven buyers. Arabic creative that highlighted fast delivery in Jordan built both trust and urgency.

Results vs industry averages
Metric	Result	Industry average	Difference
Return on ad spend	3.06	2.5	22% higher
Click-through rate	3.39%	1.2%	182% higher
Purchases	704	N/A	N/A

Platform screenshots

Proof from the platforms

Real screenshots from the ad, analytics and store accounts behind this case. Client names and account details are not shown. Open any screenshot to see it full size.

Meta Ads Manager13 sales campaigns · 2022 – 2024

05 · What we learned

Three lessons for niche ecommerce on Meta

Show the product working

Tools in action, in Arabic, with a local delivery promise, earned a 3.39% CTR. Technical products need context, not just a white background.

Retarget the considered purchase

Visitors and cart abandoners already know the product. Dynamic ads and discounts bring them back to finish the order.

Cut fast when margins are thin

Moving budget to winning ad sets and switching off the rest is what kept ROAS at 3.06 in a 2.5 category.

Meta Ads and the store work together

Ads bring the buyer. Targeting and creative decide who arrives and how ready they are to buy.

The store closes the sale. Checkout, local payments and trust signals decide whether they order. Our Shopify hardware case covers that side.

Feeds connect the two. A clean product catalogue is what makes dynamic ads and retargeting possible.

Services used

The team and tools behind this case

Meta AdsSales campaigns, targeting, budget allocation Ecommerce Meta AdsDynamic ads and catalogue feeds Facebook AdsRetargeting visitors and cart abandoners Social Media DesignArabic carousels of tools in action

Platform & partners

Google PartnerPremier 2026

MetaBusiness Partner

ShopifySelect Partner

SallaPartner

Built by a Google Premier Partner, Meta Business Partner, Shopify Partner and Salla Partner agency in Amman: $28M+ in ad spend managed, 75+ Shopify stores delivered, 120+ brands served. Google Premier Partner: Top 3% of Google Partners in the World.

FAQ

Questions about this case

What ROAS did Meta Ads deliver for the hardware store?

A 3.06 return on ad spend, against a 2.5 industry average for hardware and tools. That is 22% higher, in a category known for low margins, with 704 purchases.

Can Meta Ads sell technical products like tools?

Yes. Carousel ads that showed the tools in use, with Arabic copy and a fast-delivery promise, reached a 3.39% click-through rate, 182% above the 1.2% average.

Who did the campaign target?

Contractors and construction businesses, plus buyers interested in DIY projects, hardware supplies and construction equipment, in Amman, Irbid and Zarqa.

How did retargeting help?

Not every tool buyer orders on the first visit. We retargeted engaged visitors and cart abandoners, using dynamic ads from the product feed and dynamic discounts to bring them back to checkout.

Is this the same project as your Shopify hardware store case?

The two cases cover different work. This one is about 13 Meta Ads sales campaigns that ended between January 2022 and November 2024. The Shopify hardware store case covers building and growing the online store itself.

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Meta Ads for Hardware Ecommerce in Jordan | Case Study

Results at a glance

Making Meta Ads pay in a low-margin category

Low industry margins

High competition

Engagement hurdles

A hyper-local campaign for Jordanian buyers

Arabic-first creative

Granular targeting and retargeting

Budget precision and dynamic ads

Press play: tools, targeted and retargeted

A low-margin category with a low bar

Arabic carousels of tools in action

Contractors, businesses and homeowners in three cities

Bringing back visitors and cart abandoners

Budget to winners, underperformers cut

Profitable sales for technical products

Selling technical products online?

Above the benchmark on both profit and attention

Return on ad spend

Click-through rate

Proof from the platforms

Three lessons for niche ecommerce on Meta

Show the product working

Retarget the considered purchase

Cut fast when margins are thin

The team and tools behind this case

Talk to the team behind the results

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Questions about this case

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More sales for a online store in Jordan