Meta Ads for Hardware Ecommerce in Jordan | Case Study
Client Overview: A leading Hardware and Tools ecommerce business in Jordan partnered with AlGurus to drive sales and maximize profitability in a competitive market. With rising demand for construction and DIY supplies in cities like Amman, Zarqa, and Irbid, the client aimed to leverage Meta Ads to reach contractors, businesses, and homeowners.
Challenge:
- Low Industry Margins: Hardware/tools typically see lower ROAS (industry average: 2.5).
- High Competition: Competing with local stores and regional ecommerce giants.
- Engagement Hurdles: Technical products require clear, trust-building ads to drive clicks.
Our Meta Ads Strategy
Arabic-First Creative
Designed carousel ads showcasing tools in action (e.g., "أدوات بناء عالية الجودة في الأردن" – High-Quality Construction Tools in Jordan).
Granular Targeting
- Contractors and construction businesses in Amman, Irbid, and Zarqa.
- Interests: DIY projects, hardware supplies, construction equipment.
- Retargeting: Engaged website visitors and cart abandoners.
Budget Precision
Allocated spend to top-performing ad sets, eliminating underperformers.
Dynamic Ads
Automated product feeds to showcase trending tools.
The campaign crushed industry benchmarks, proving Meta Ads’ power for niche ecommerce:
| Metric | Client Results | Industry Average | Outperformance |
|---|---|---|---|
| Return on Ad Spend | 3.06 | 2.5 | 22% Higher |
| Click-Through Rate | 3.39% | 1.2% | 182% Higher |
| Purchases | 704 | N/A | Strong Sales Volume |
Profitability: A 3.06 ROAS in a low-margin industry demonstrates efficient budget use and strategic targeting.
Engagement Mastery: A 3.39% CTR (182% above average) reflects ads that resonated with Jordan’s practical, value-driven buyers.
Localized Impact: Arabic creatives highlighting “fast delivery in Jordan” built trust and urgency.
Our Insights as a Social Media Ads Agency in Jordan
This campaign achieved a 3.06 ROAS (22% above the industry average) and 3.39% CTR (182% higher than benchmarks), proving Meta Ads’ power for niche ecommerce in Jordan. Success stemmed from Arabic-first creatives highlighting fast local delivery, hyper-targeting contractors in Amman and Zarqa, and retargeting cart abandoners with dynamic discounts. With 7M+ Jordanians active monthly on Meta platforms, the results underscore how localized, visually driven ads outperform traditional marketing—even for technical products like hardware and tools.
For Jordanian ecommerce brands in competitive niches like hardware and tools, Meta Ads aren’t optional—they’re essential. By combining localized creativity, surgical audience targeting, and relentless optimization, AlGurus delivered 22% higher ROAS and 182% more clicks than industry averages—proving that even technical products can thrive on Meta.
Ready to replicate these results? Contact us today to transform Meta Ads into your #1 revenue channel.
