Black Friday Ads For a Luxury Jewelry Retailer in Jordan | Case Study
Clients
Luxury Jewelry Retailer
Date
November 27, 2024
Category
Social Media Ads
Location
Jordan
Platform
Meta
ROAS
0
Revenue
0
K
Orders
0
Client Overview:
- Industry: Luxury Jewelry Retailer
- Location: Jordan (Nationwide E-Commerce)
- Platform: Meta Ads (Facebook & Instagram)
- Objective: Maximize Black Friday revenue and customer acquisition.
- Campaign Duration: 4 Days (Black Friday Weekend 2024)
Challenge:
- High-Stakes Period: Competing in the saturated Black Friday market while maintaining a luxury brand image.
- Profitability: Ensuring that increased ad spend during the competitive period delivers a strong Return on Ad Spend (ROAS).
- Audience Targeting: Identifying and converting the most valuable customer segments amidst broad holiday traffic.
- Engagement Benchmarks:
- Industry average ROAS for luxury goods during sales events: 5-7
- Expected Cost Per Purchase for jewelry: $15-25
We deployed a multi-campaign strategy designed for peak season performance:
Our Black Friday Meta Ads Strategy
Hyper-Optimized Campaign Architecture:
- Launched a series of conversion campaigns optimized for "Purchase" with accelerated spending to win auctions during the peak shopping period.
- Utilized dynamic creative testing to identify the top-performing ad combinations (imagery, copy, CTA) before scaling the budget.
Demographic & Behavioral Precision:
- Targeted users in Jordan with interests in luxury brands, high-end jewelry, and premium gifting.
- Implemented detailed age and gender targeting based on historical performance data, with a focus on the high-converting 25-54 age range.
Urgency-Driven Creative Execution:
- Created visually stunning carousel ads showcasing best-selling pieces and exclusive Black Friday sets.
- Video ads highlighted product craftsmanship and limited-time offers.
- Ad copy focused on exclusivity, value, and the time-sensitive nature of the promotion, with clear Arabic and English call-to-actions.
Results
Meta Ads Agency in Jordan
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| Total Sales Revenue | $11,449.08 | N/A | N/A |
| Overall ROAS | 17.63 | 5-7 | 152-253% Higher |
| Total Purchases | 183 | N/A | N/A |
| Cost Per Purchase | $3.55 | $15-25 | 78-86% Lower |
Key Insights
Our Insights as a Meta Ads Agency in Jordan
- Exceptional Campaign Efficiency:
- Achieved a remarkable ROAS of 17.63, meaning for every $1 spent on ads, the client generated ~$17.63 in revenue.
- Drove 183 purchases with an incredibly efficient average Cost Per Purchase of $3.55, significantly below industry standards.
- Dominant Demographic Performance:
- Women were the primary drivers of revenue, accounting for 72% (132) of all purchases.
- The campaign successfully captured a wide age range, with significant purchases from the 25-34 and 35-44 demographics, confirming the targeting of customers with high purchasing power.
- Peak Period Mastery:
- The strategy effectively capitalized on Black Friday intent, converting high-value customers at a fraction of the typical cost, maximizing both revenue and profitability during the critical sales period.
Ready for Premium ROAS?
Why Meta Ads for Luxury Jewelry in Jordan?
- Cultural Connection: Meta platforms are deeply embedded in Jordanian digital life, making them the ideal place to connect with customers during key shopping events like Black Friday.
- Visual Premium: Instagram and Facebook Feed allow for high-fidelity visuals that are essential for showcasing the quality and detail of luxury jewelry.
- Precision Targeting: The ability to target by location (Jordan), interests (luxury goods), and demographics ensures your Black Friday budget attracts genuine potential buyers, not just window-shoppers.
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