Case study · Shopify · Jordan

Shopify Store for a Hardware Retailer in Jordan: 326,837 JOD in Sales Over 5 Years

How AlGurus built and grew a Shopify store for a hardware and tools retailer, from a business that sold in-store to 5,084 online orders, with a conversion rate 73% above the hardware average.

Hardware & tools retailJordan, nationwide deliveryShopify2020–2025Ecommerce

Build a plan like this Replay the 5 years

Replay availableCase file · 2020 → 2025

326,837 JOD

total Shopify sales over 5 years

5,084orders

13.65%returning customer rate

1,157,244sessions

Watch the campaign replay7 stops, from the starting point to the result

Results at a glance

Between February 2020 and 2025, AlGurus built and ran a Shopify store for a hardware and tools retailer in Jordan. The store generated 326,837 JOD in sales from 5,084 orders and 1,157,244 sessions, with a 13.65% returning customer rate. Its conversion rate of 0.38% is 73% higher than the 0.22% hardware industry average, and its average order value of 76.23 JOD is 39% higher than the 55 JOD average. A 2-step checkout cut cart abandonment by 33%.

Shopify Analytics dashboard from 7 January 2020 to 7 January 2025: JOD 326,837.704 total sales, 1,157,244 online store sessions, 0.38% conversion rate, 5,084 orders and JOD 76.232 average order value. — 7 Jan 2020 – 7 Jan 2025 See all 3 screenshots

Total sales: 326,837 JOD2020–2025
Orders: 5,08413.65% returning customer rate
Conversion rate: 0.38%vs 0.22% hardware average
Average order value: 76.23 JODvs 55 JOD average
Online sessions: 1,157,244~74% on mobile
Cart abandonment: −33%after checkout went from 5 steps to 2

01 · The challenge

Selling tools online in a market that buys them in person

The client’s objective: build a scalable, high-converting ecommerce store for industrial and DIY buyers. Three things stood in the way.

Technical products

Hardware needs detailed specs, bulk pricing and flexibility for both business and home buyers.

Low digital adoption

Hardware buyers in Jordan traditionally rely on in-store purchases.

Conversion barriers

Niche stores like this one see high cart abandonment rates.

02 · The strategy

A sales-focused store with Jordan-specific optimisations

ObjectiveBuild a scalable, high-converting ecommerce store for industrial and DIY buyers, delivering nationwide across Jordan.

Pillar 1

Technical excellence

Bulk order tools for contractors, plus one-click checkout for DIY buyers.

Pillar 2

Jordanian UX

Arabic interface, cash on delivery, and pages optimised for low-bandwidth areas.

Pillar 3

Data obsession

1.15M+ sessions analysed to refine every part of the store, tested quarterly.

03 · Execution, replayed

Press play: five years in seven stops

Drag the timeline or press play. Each stop shows what we did and the number it moved, and the results board fills as you go.

7 / 7

Feb 2020 · Starting point

A hardware business that sold in-store

The client sold hardware and tools across Jordan, but its buyers were used to buying in person. Hardware is hard to sell online: detailed specs, bulk prices and two very different kinds of buyer.

Hardware needs detailed specs, bulk pricing and B2B/B2C flexibility
Jordan’s hardware buyers traditionally rely on in-store purchases
Niche stores see high cart abandonment

The bar to beat

0.22%

hardware industry average conversion rate

Hardware avg0.22%

Step 1 · Build

One store for contractors and DIY buyers

We built a B2B/B2C hybrid on Shopify, so a contractor ordering in bulk and a homeowner buying one drill both get a fast path.

Bulk pricing tiers for contractors
One-click checkout for DIY buyers
Bundled offers such as “Tool Kits + Free Delivery”

Metric it moved

76.23 JOD

average order value, 39% above the 55 JOD average

This store76.23

Industry avg55

Step 2 · Localise

Built for Jordan, and for phones

Most buyers came on mobile, often on slow connections. The store speaks Arabic and English, takes the payments people in Jordan actually use, and loads fast on 3G.

Arabic/English toggle and Arabic FAQs
Cash on delivery and mobile wallets
JOD pricing and Amman-specific delivery promises
Load-optimised for low-bandwidth areas

What it served

~74%

of sessions were on mobile (851,704 of 1,157,244)

Mobile ~74%Desktop, other and tablet

Step 3 · Trust

Trust signals for a first online purchase

People buying tools online for the first time need to trust the product and the seller. We made both visible on every product page.

Professional product photography with technical schematics
“Verified Supplier” badges
JOD-based price guarantees

Metric it supports

13.65%

returning customer rate in Shopify Analytics, across 5,084 orders

Returning customers came back every season, alongside a steady flow of first-time buyers.

Step 4 · Checkout

Checkout cut from 5 steps to 2

Every extra step lost buyers. We rebuilt the checkout funnel down to two steps and added light urgency where it was true.

Checkout reduced from 5 steps to 2
Urgency triggers such as “10+ bought this week in Amman!”

Metric it moved

−33%

cart abandonment after the 2-step checkout

Before: 5 steps

After: 2 steps

Step 5 · Iterate

A/B tests every quarter

The store was never finished. Every quarter we tested the pieces that move conversion, using more than a million sessions of data.

Quarterly A/B tests on hero banners, CTA buttons and mobile layouts
1.15M+ sessions analysed
Ready for traffic spikes in construction seasons

Metric it moved

0.38%

conversion rate, 73% above the hardware average

This store0.38%

Hardware avg0.22%

2025 · Result

Five years later: a digital leader in hardware

Over five years the store turned a traditional hardware business into one that sells across Jordan online.

5,084 orders
1,157,244 online sessions
13.65% returning customer rate

Total sales

326,837 JOD

in Shopify sales, 2020 to 2025

Orders5,084

Sessions1,157,244

The live case gives the start date (February 2020) and the 5-year span. The steps follow the order of the work; they are not dated milestones.

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04 · The results

The numbers, against the benchmark

The comparisons below are against hardware industry averages quoted in the case, not before-and-after figures.

Conversion rate

Store vs hardware industry average

73% higher

0.38%

0.22%

Average order value

JOD per order vs industry average

39% higher

76.23

Orders and loyalty

5,084 orders over 5 years

13.65% returning

Bundles such as “Tool Kits + Free Delivery” lifted order value, and Shopify reports a 13.65% returning customer rate.

Checkout

Steps from cart to order

−33% abandonment

5 steps

2 steps

Results vs benchmarks
Metric	Result	Industry benchmark
Total sales	326,837 JOD	N/A
Conversion rate	0.38%	0.22% (hardware avg.)
Average order value	76.23 JOD	55 JOD
Online sessions	1,157,244	N/A
Orders	5,084	N/A
Returning customer rate	13.65%	N/A

Platform screenshots

Proof from the platforms

Real screenshots from the ad, analytics and store accounts behind this case. Client names and account details are not shown. Open any screenshot to see it full size.

Shopify Analytics7 Jan 2020 – 7 Jan 2025
Shopify AnalyticsSessions by device
Shopify AnalyticsReturning customer rate

05 · What we learned

Three lessons for selling hardware online in Jordan

Frictionless checkout wins

A 2-step flow reduced abandonment by 33%. For considered purchases, every removed step counts.

Cultural trust signals

Arabic-language cash on delivery options and supplier badges made first-time online buyers comfortable.

Mobile dominance

About 74% of sessions were on mobile (851,704 of 1,157,244), so the store was optimised for 3G speeds in Jordan.

Why Shopify for hardware in Jordan

Scalability. It handled traffic spikes during construction seasons.

Localisation. JOD pricing, Arabic FAQs and Amman-specific delivery promises.

Profitability. Returning customers (a 13.65% returning customer rate) added to a steady flow of first-time buyers over five years.

Services used

The team and tools behind this case

Shopify DevelopmentB2B/B2C store, bulk tiers, Arabic/English Shopify Store RedesignCheckout from 5 steps to 2, trust design Meta AdsTraffic and sales for the store Analytics & ReportingQuarterly A/B tests, 1.15M+ sessions

Platform & partners

Google PartnerPremier 2026

MetaBusiness Partner

ShopifySelect Partner

SallaPartner

Built by a Google Premier Partner, Meta Business Partner, Shopify Partner and Salla Partner agency in Amman: $28M+ in ad spend managed, 75+ Shopify stores delivered, 120+ brands served. Google Premier Partner: Top 3% of Google Partners in the World.

FAQ

Questions about this case

How much did the hardware store sell on Shopify?

326,837 JOD in total sales over five years (2020–2025), from 5,084 orders and 1,157,244 online sessions.

Is a 0.38% conversion rate good for a hardware store?

The hardware industry average quoted in this case is 0.22%, so 0.38% is 73% higher. Hardware is a considered purchase with technical products, which is why the benchmark is low.

How did you reduce cart abandonment?

We cut the checkout from 5 steps to 2, which reduced abandonment by 33%, and offered the payment methods buyers in Jordan use: cash on delivery and mobile wallets.

Can one Shopify store serve contractors and home buyers?

Yes. This store uses bulk pricing tiers for contractors and a one-click checkout for DIY buyers, on the same Shopify store.

Do you build Arabic Shopify stores for Jordan and Saudi Arabia?

Yes. We are a Shopify Partner and a Salla Partner based in Amman and have built 75+ Shopify stores, with Arabic/English, local payments and delivery set up for each market.

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Shopify Store for a Hardware Retailer in Jordan: 326,837 JOD in Sales Over 5 Years

Results at a glance

Selling tools online in a market that buys them in person

Technical products

Low digital adoption

Conversion barriers

A sales-focused store with Jordan-specific optimisations

Technical excellence

Jordanian UX

Data obsession

Press play: five years in seven stops

A hardware business that sold in-store

One store for contractors and DIY buyers

Built for Jordan, and for phones

Trust signals for a first online purchase

Checkout cut from 5 steps to 2

A/B tests every quarter

Five years later: a digital leader in hardware

Want this replay for your store?

The numbers, against the benchmark

Conversion rate

Average order value

Orders and loyalty

Checkout

Proof from the platforms

Three lessons for selling hardware online in Jordan

Frictionless checkout wins

Cultural trust signals

Mobile dominance

The team and tools behind this case

Talk to the team behind the results

Tell us about your store (optional)

Your details

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Questions about this case

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