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Case study · Snapchat Ads · Watches & jewelry

Driving Remarkable Results with Snapchat Sales Ads

How a leading watches and jewelry brand turned $35,912 of Snapchat sales ads into $358,440.61 in revenue and 1,916 purchases, at a 9.98 ROAS against a 2–4 Snapchat industry average.

Watches & jewelry brandSnapchat sales adsEcommerce salesNov 2020 → Jan 2025Luxury Jewelry & Watches
Build a plan like thisReplay the campaign
Replay availableCase file · Nov 2020 → Jan 2025

9.98 ROAS

return on ad spend, against a 2–4 Snapchat industry average

$358,440.61revenue
1,916purchases
$35,912ad spend
Watch the campaign replay6 stops, from the starting point to the result
Results at a glance

Results at a glance

A leading watches and jewelry brand asked AlGurus to test what Snapchat could do for sales. The campaign spent $35,912 and generated $358,440.61 in revenue from 1,916 purchases, a return on ad spend of 9.98 against a 2–4 industry average for Snapchat campaigns. Along the way the ads earned 230 million impressions and 1,439,217 clicks.

From the dashboardSnapchat Ads Manager
Snapchat Ads Manager from 2 November 2020 to 1 January 2025: $35,912.38 spent, 9.98 purchase ROAS, 1,439,217 clicks, $358,440.61 total purchase value, 1,916 purchases and 230,384,166 impressions.
2 Nov 2020 – 1 Jan 2025 See all 3 screenshots
Return on ad spend
9.98vs 2–4 Snapchat industry average
Revenue
$358,440.61from Snapchat sales ads
Purchases
1,916completed transactions
Ad spend
$35,912total budget
Clicks
1,439,217high engagement
Impressions
230 millionbrand visibility
01 · The challenge

Selling watches and jewelry on a platform built for attention

A leading watches and jewelry brand partnered with AlGurus to explore what Snapchat’s advertising platform could do for its business. Snapchat is known for reach and engagement; the open question was whether it could also drive real sales for a considered, high-value product.

Sales, not just reach

The objective was significant sales and maximum ROI, while still reaching a wide audience.

A competitive category

Watches and jewelry are crowded, and buyers compare before they commit.

Three goals to balance

The strategy had to balance reach, engagement and conversions without trading one away for another.

The benchmark was clear from the start: Snapchat campaigns typically return between 2 and 4 in revenue for every unit of ad spend. Anything near that would make Snapchat a channel worth keeping. Anything well above it would make it a growth engine.

02 · The strategy

A Snapchat sales strategy in four moves

ObjectiveAchieve significant sales and maximise ROI on Snapchat, while building brand visibility among a highly engaged audience.

Pillar 1

Creative excellence

Visually captivating, dynamic video ads that show the elegance and craftsmanship of each watch and piece of jewelry.

Pillar 2

Targeted campaigns

Interest-based targeting, lookalike audiences and location-specific ads to reach likely buyers, not just more people.

Pillar 3

Budget and tracking

A cost-efficient bidding strategy inside a fixed budget, with real-time monitoring and continuous optimisation.

Watches and jewelry sell on detail: the finish of a case, the light on a stone, the way a bracelet sits on a wrist. Snapchat’s full-screen vertical video is a good stage for that, so the creative did the heavy lifting. Every ad was built to show the product rather than describe it, so that a viewer could see the quality in the first seconds.

Targeting then made sure that attention landed on people likely to buy. Interest-based audiences found people already drawn to watches, jewelry and luxury; lookalike audiences extended the reach to people who resembled existing customers; and location-specific ads kept the spend where the brand could sell and deliver.

Finally, the budget was fixed at $35,912, so bidding had to be efficient. We used a cost-efficient bidding strategy and watched the data in real time, moving budget towards the ads and audiences that produced purchases and away from the ones that only produced views.

03 · Execution, replayed

Press play: one campaign in six stops

Drag the timeline or press play. Each stop shows what we did and the number it moved, and the results board fills as you go.

6 / 6
Starting point

Can Snapchat sell watches and jewelry?

The brand wanted significant sales and maximum return, while reaching a wide audience. Watches and jewelry are a competitive category, so the strategy had to balance reach, engagement and conversions.

  • Goal: sales and ROI, not only awareness
  • A competitive category with considered purchases
  • Reach, engagement and conversions to balance
The bar to beat

2–4

industry average ROAS for Snapchat campaigns

Snapchat avg2–4
Step 1 · Creative

Video that shows the craftsmanship

Snapchat is a video-first, full-screen platform. We designed dynamic video ads that let the elegance and craftsmanship of each watch and piece of jewelry carry the message.

  • Visually rich, dynamic video ads
  • Product detail and craftsmanship front and centre
  • Formats chosen to show the product, not describe it
Metric it moved

230M

impressions across the campaign

Impressions230 million
Step 2 · Targeting

The right people, in the right places

We used Snapchat’s targeting to reach likely buyers rather than everyone: interest-based audiences, lookalikes of existing customers and location-specific ads.

  • Interest-based targeting
  • Lookalike audiences
  • Location-specific ads
Metric it moved

1,439,217

clicks on the ads

Clicks1,439,217
Step 3 · Budget

A cost-efficient bidding strategy

With a fixed budget, every bid had to earn its place. We set a cost-efficient bidding strategy to get as much reach and as many conversions as the budget allowed.

  • Cost-efficient bidding
  • Budget allocated to maximise reach and conversions
The whole budget

$35,912

total Snapchat ad spend

Ad spend$35,912
Step 4 · Optimise

Real-time tracking, constant tuning

We monitored performance data in real time and adjusted ads, audiences and budget as the results came in, so the campaign kept improving instead of drifting.

  • Real-time performance monitoring
  • Continuous optimisation of ads and audiences
Metric it moved

1,916

purchases completed

Purchases1,916
Result

A 9.98 return on Snapchat

The campaign returned 9.98 in revenue for every unit of ad spend, well above the 2–4 range typical for Snapchat campaigns.

  • $358,440.61 in revenue
  • 1,916 purchases
  • 230 million impressions, 1,439,217 clicks
Return on ad spend

9.98

vs a 2–4 Snapchat industry average

This campaign9.98
Snapchat avg2–4

Snapchat Ads Manager covers 2 November 2020 to 1 January 2025; the case gives no milestone dates. The stops follow the order of the work.

Is Snapchat right for your brand?

A 30-minute strategy call. We look at your products and buyers and tell you whether Snapchat can sell for you, and how we would test it.

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04 · The results

A 9.98 return, against a 2–4 average

The comparison below is against the industry average for Snapchat campaigns quoted in the case, not a before-and-after figure for this brand.

Return on ad spend

This campaign vs Snapchat industry average

More than 2× the top of the range

From attention to purchase

Campaign totals

1,916 purchases

On a total spend of $35,912, the campaign generated $358,440.61 in revenue from 1,916 completed purchases. A return of 9.98 is more than twice the top of the typical Snapchat range: the platform the brand came to explore proved it could sell, not only entertain.

Results vs benchmarks
MetricResultIndustry benchmark
Return on ad spend (ROAS)9.982–4 (Snapchat campaigns)
Revenue$358,440.61N/A
Purchases1,916N/A
Ad spend$35,912N/A
Clicks1,439,217N/A
Impressions230 millionN/A
Platform screenshots

Proof from the platforms

Real screenshots from the ad, analytics and store accounts behind this case. Client names and account details are not shown. Open any screenshot to see it full size.

  • Snapchat Ads Manager from 2 November 2020 to 1 January 2025: $35,912.38 spent, 9.98 purchase ROAS, 1,439,217 clicks, $358,440.61 total purchase value, 1,916 purchases and 230,384,166 impressions.
    Snapchat Ads Manager2 Nov 2020 – 1 Jan 2025
  • Snapchat audience insights for one segment: $21,704.32 purchase value, 74.3% from women and 83.9% from iOS.
    Snapchat Ads ManagerAudience insights · purchase value
  • Snapchat audience insights for one segment: 120 purchases, 81.5% by women and 63.3% on iOS.
    Snapchat Ads ManagerAudience insights · purchases
05 · What we learned

What this campaign taught us about Snapchat for luxury products

Let the product perform

For watches and jewelry, video that shows craftsmanship does more selling than copy. Creative was the main lever.

Reach is only useful when it is aimed

230 million impressions mattered because interest, lookalike and location targeting put them in front of likely buyers.

Optimise while it runs

Real-time tracking and cost-efficient bidding kept a fixed $35,912 budget working on purchases, not just views.

Why Snapchat for watches and jewelry brands

Massive reach. Millions of highly engaged users in one place.

Dynamic formats. Visually rich ads that show the beauty and craftsmanship of the product.

Cost efficiency. Advanced targeting and optimised bidding keep the return high.

A consistent, well-optimised Snapchat strategy can drive both sales and brand awareness. For a watches and jewelry brand that came to Snapchat to explore its potential, this campaign showed that the platform can carry real sales.

Services used

The team and tools behind this case

Snapchat AdsSales campaign strategy, targeting and biddingEcommerce Snapchat AdsPurchase-optimised ads, 1,916 purchasesReels ProductionDynamic video ads for watches and jewelryAnalytics & ReportingReal-time performance tracking
Platform & partners
Google PartnerPremier 2026MetaBusiness PartnerShopifySelect PartnerSallaPartner

Built by a Google Premier Partner, Meta Business Partner, Shopify Partner and Salla Partner agency in Amman: $28M+ in ad spend managed, 75+ Shopify stores delivered, 120+ brands served. Google Premier Partner: Top 3% of Google Partners in the World.

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  • Google Premier Partner, Meta, Shopify and Salla Partner
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FAQ

Questions about this case

What ROAS did the Snapchat sales campaign achieve?

A return on ad spend of 9.98. The industry average for Snapchat campaigns quoted in this case is 2–4, so the campaign delivered more than twice the top of that range.

How much revenue did the campaign generate?

$358,440.61 in revenue from 1,916 purchases, on a total Snapchat ad spend of $35,912.

Can Snapchat Ads sell watches and jewelry?

In this case, yes. The ads earned 230 million impressions and 1,439,217 clicks, and video that showed the craftsmanship of each piece turned that attention into 1,916 purchases.

Which targeting did you use on Snapchat?

Interest-based targeting, lookalike audiences built from existing customers and location-specific ads, combined with a cost-efficient bidding strategy and real-time optimisation.

Do you run Snapchat Ads for ecommerce stores?

Yes. We run Snapchat Ads for ecommerce from Amman for stores in Jordan, Saudi Arabia and the Gulf, with the creative produced in-house.

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