Google App Ads for Loyalty Program in Jordan | Case Study
App Installs
0
Cost Per Install
$
0
Clicks
0
K
Client Overview:
- Industry: Loyalty Program & Retail Tech
- Location: Jordan (Nationwide)
- Platform: Google App Campaigns
- Google Partner Status: Yes
- Objective: Maximum installs at minimum CPI for iOS/Android
Challenge:
- CPI Crisis: Jordan loyalty app industry average: $1.50–$2.00
- Quality-Volume Balance: Avoiding fake installs while scaling
- Cross-Platform Optimization: Different user behaviors on iOS vs Android
Leveraging official Google Partner tools and insights:
Our Google Partner Strategy:
1. Algorithmic Precision:
- tCPI bidding locked at $0.32 (79% below benchmark)
- Device bid adjustments: +35% iOS for high-LTV users
2. Creative Localization:
- Arabic videos showing app benefits at Carrefour/Starbucks Jordan
- "Scan & Earn" demos at City Mall, Mecca Mall, Abdoun
3. Network Optimization:
plaintext
YouTube → 85% budget (skippable in-stream ads)
Search → 12% (high-intent keywords)
Display → 3% (strategic retargeting)
Results
Google Ads Agency in Jordan
Results vs. Benchmarks
Metric | Result | Industry Benchmark | Outperformance |
App Installs | 930 | N/A | N/A |
Cost Per Install | $0.32 | $1.50–$2.00 | 79–84% Lower |
Total Spend | $301 USD | N/A | N/A |
Clicks | 8,280 | N/A | High Intent |
(Data period: Jan 15–26, 2022)
Key Insights
Our Insights as a Google Ads Agency in Jordan
- Unprecedented Efficiency:
- $0.32 CPI (84% below benchmark) redefines Jordan’s app install economics
- 8,280 clicks show high intent → 11.2% install rate
- Google Partner Advantages:
- Early access to Performance Max algorithms
- Automated exclusion of fraudulent networks
- Creative Scalability:
- Single Arabic video ad generated 78% of installs
Ready for Record-Low CPI?
Why Google App Ads for Jordan Loyalty Programs?
- YouTube Dominance: 88% of Jordanians use YouTube (highest in MENA)
- Intent Targeting: “برنامج ولاء” (loyalty program) searches up 63% YoY
- Unified Cross-Platform: iOS installs had 3x higher LTV than Android
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