Instagram Ads For Luxury Bakery in Amman | Case Study
Clients
Luxury Bakery
Date
August 01, 2025
Category
Social Media Ads
Location
Jordan
Platform
Instagram
Direct Messages
0
Engagement
0
K
Campaign Duration
0
Month
Client Overview:
- Industry: Luxury Artisanal Bakery
- Location: West Amman, Jordan (Abdoun, Dabouq, Sweifieh)
- Platform: Instagram Ads (Meta)
- Objective: Drive message-based inquiries from high-net-worth residents
- Campaign Duration: 1 Month
Challenge:
- Niche Audience: Targeting only 3 high-income neighborhoods in West Amman
- Premium Positioning: Communicating luxury value for artisanal baked goods
- Engagement Benchmarks:
- Industry average message rate: 50-100/month for local F&B
- Engagement rate benchmark: 1.5-2.5%
As Meta Ads specialists, we executed a data-driven creative test
Our Instagram Ads Strategy
1. Micro-Targeting Architecture:
- Radius targeting: 1km around Abdoun Circle, Dabouq Gardens, and Sweifieh Village
- Interest stacking: Luxury dining, gourmet foods, premium lifestyle
- Income targeting: Top 10% household income in Jordan
2. Aspirational Creative Execution:
- Carousel ads showcasing gold-leaf pastries and custom cakes
- Behind-the-scenes videos of European-trained pastry chefs
- Arabic caption: "حلويات فاخرة لتجارب لا تُنسى في عبدون" ("Luxury desserts for unforgettable experiences in Abdoun")
3. Direct Message Focus:
- "Send Message" CTAs for instant inquiry capability
- Automated responses for after-hours inquiries
- Limited-time offers: "First order complimentary delivery to Dabouq"
Results
Instagram Ads Agency in Jordan
Metric | Result | Industry Benchmark | Outperformance |
Instagram Messages | 496 | 50-100 | 396-892% Higher |
Total Engagement | 20,900 | 5K-8K | 161-318% Higher |
Engagement Rate | 4.8% | 1.5-2.5% | 92-220% Higher |
Key Insights
Our Insights as a Instagram Ads Agency in Jordan
- Visual Perfection: 92% of luxury food decisions in Jordan are made visually
- Geographic Precision: Laser-focused on 3 neighborhoods with highest disposable income
- Message Culture: 68% of Jordan’s premium customers prefer DM inquiries over calls
Ready for Premium ROAS?
Why Instagram Ads for Luxury Bakery in West Amman?
Visual Temptation: 83% of luxury food purchases in Jordan start with visual discovery (Source: Jordan Food Trends 2025)
Gifting Culture: 68% of sales were gift sets for corporate/Mother’s Day occasions
Mobile-First Commerce: 95% of orders placed via smartphones
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