Case study · Google App Ads · Jordan

Google App Ads for Loyalty Program in Jordan | Case Study

How AlGurus launched a loyalty app across Jordan with Google App Campaigns: 930 installs at a $0.32 cost per install, against an industry average of $1.50 to $2.00, on a total spend of $301.

Loyalty program & retail techJordan, nationwideGoogle App CampaignsJan 15–26, 2022

Build a plan like this Replay Jan 15–26, 2022

Replay availableCase file · Jan 15 → 26, 2022

$0.32 CPI

cost per install on iOS and Android

930app installs

8,280clicks

$301total spend

Watch the campaign replay6 stops, from the starting point to the result

Results at a glance

In January 2022 AlGurus ran Google App Campaigns for a loyalty program app in Jordan, on iOS and Android. Between 15 and 26 January the campaign delivered 930 installs from 8,280 clicks (an 11.2% install rate) on a total spend of $301. The cost per install held at $0.32, 79–84% below the $1.50 to $2.00 industry average for loyalty apps in Jordan. One Arabic video ad produced 78% of all installs.

Cost per install: $0.32vs $1.50–2.00 industry average
App installs: 930iOS and Android
Clicks: 8,28011.2% install rate
Total spend: $301Jan 15–26, 2022
Top creative: 78%of installs from one Arabic video
iOS vs Android: 3×higher lifetime value from iOS installs

01 · The challenge

Installs were cheap to buy and expensive to trust

The client runs a loyalty program and retail-tech app for shoppers across Jordan. The goal was simple to state: as many iOS and Android installs as possible, at the lowest cost per install. Three things made it hard.

A costly category

Loyalty apps in Jordan pay $1.50 to $2.00 per install on average, which makes a mass launch expensive.

Quality vs volume

Scaling installs fast invites fake or low-quality installs that never turn into members.

Two platforms, two behaviours

iOS and Android users in Jordan behave differently, so one setting for both would waste budget.

02 · The strategy

Let the algorithm bid, give it local reasons to install

Google App Campaigns decide placements and bids themselves, so the work is in what you feed them: a clear cost target, the right creative and a sensible budget mix. As a Google Premier Partner we built the campaign on three pillars.

ObjectiveMaximum installs at the minimum cost per install on iOS and Android, nationwide in Jordan, without buying fake installs.

Pillar 1

Algorithmic precision

Target cost-per-install bidding locked at $0.32, with a +35% bid adjustment on iOS, where users carried a higher lifetime value.

Pillar 2

Creative localisation

Arabic videos showing the app’s benefits in real stores, with “Scan & Earn” demos at City Mall, Mecca Mall and Abdoun.

Pillar 3

Network optimisation

The campaign let Google move delivery across networks: the Display network brought 83.1% of installs, YouTube 9.9% and high-intent Search keywords 7.0%.

The creative choice mattered most. A loyalty app is easy to ignore as a screenshot and easy to understand as a short scene: someone pays at a familiar mall, scans, and earns. Filming in places viewers already visit gave the ad a reason to be watched, and gave the algorithm a strong asset to scale.

03 · Execution, replayed

Press play: one launch in six stops

Drag the timeline or press play. Each stop shows one decision in the launch and the number it moved.

6 / 6

Jan 2022 · Starting point

A loyalty app that needed real users, cheaply

The client runs a loyalty program for shoppers in Jordan and needed installs on both iOS and Android. Loyalty apps in Jordan usually pay $1.50 to $2.00 per install, and cheap installs are often fake or never opened.

Objective: maximum installs at the lowest cost per install
Avoid fake installs while scaling
iOS and Android users behave differently

The bar to beat

$1.50–2.00

industry average cost per install for loyalty apps in Jordan

Industry avg$1.50–2.00

Step 1 · Bidding

Target CPI set at $0.32

We set the campaign on target cost-per-install bidding and held the target at $0.32, then pushed more weight to iOS, where users were worth more to the program.

tCPI bidding locked at $0.32
+35% iOS bid adjustment for high-lifetime-value users

Metric it set

$0.32

cost per install, 79–84% below the industry average

This app$0.32

Industry avg$1.50–2.00

Step 2 · Creative

Arabic videos filmed where people shop

Instead of generic app screens, the videos showed the app in use at familiar places in Amman, so a viewer could picture earning points on their next trip.

Arabic videos showing the app’s benefits in real stores
“Scan & Earn” demos at City Mall, Mecca Mall and Abdoun

Metric it moved

78%

of all installs came from a single Arabic video ad

One localised video carried the campaign.

Step 3 · Network mix

Display did most of the work, YouTube and Search added reach

Google App Campaigns serve the same assets across several networks and move delivery to where installs come cheapest. In this campaign the Display network brought most of the installs, with YouTube and Search adding the rest.

Display network: 83.1% of installs at $0.33 each
YouTube: 9.9% of installs at $0.34 each
Google Search: 7.0% of installs at $0.18 each

Installs from Display

83.1%

of all installs came through the Display network

Display83.1%

YouTube9.9%

Search7.0%

Step 4 · Quality

Installs from people who meant to install

Cheap installs only matter if they are real. We used Google’s automated exclusion of fraudulent networks and watched the click-to-install rate, not just the cost.

Automated exclusion of fraudulent networks
8,280 clicks tracked against installs

Metric it shows

11.2%

of clicks turned into an install

Clicks

Installs

Jan 26, 2022 · Result

930 installs for $301

By the end of the data period the app had 930 new installs on iOS and Android, and iOS installs showed three times the lifetime value of Android installs.

930 installs
$301 total spend
iOS installs: 3× higher lifetime value than Android

Installs

930

iOS and Android installs, Jan 15–26, 2022

Installs930

Spend$301

The live case gives the data period (15 to 26 January 2022) but no dates for each decision. The stops follow the order of the work; they are not dated milestones.

Launching an app in Jordan or the Gulf?

A 30-minute strategy call. We look at your app, your market and your target cost per install, and tell you where the first installs should come from.

Build my plan WhatsApp us (opens in a new tab)

04 · The results

930 installs at a fraction of the usual price

All figures are from the campaign’s data period, 15 to 26 January 2022. The $1.50 to $2.00 figure is an industry average for loyalty apps in Jordan, not the client’s earlier cost.

Cost per install

This campaign vs industry average (upper end)

79–84% lower

$0.32

$1.50–2.00

8,280 clicks

930 installs

Where the installs came from

Share of installs by network (Google Ads)

Display83.1%

YouTube9.9%

Search7.0%

One video did most of the work

Share of installs from the top creative

78%

A single Arabic video ad generated 78% of all installs.

The click-to-install rate of 11.2% is the number we watch most on launches like this. It shows that the clicks came from people who meant to install, not from accidental taps, which is what keeps a low cost per install honest.

Results vs benchmarks (data period: Jan 15–26, 2022)
Metric	Result	Industry benchmark
App installs	930	N/A
Cost per install	$0.32	$1.50–2.00 (79–84% lower)
Total spend	$301	N/A
Clicks	8,280	N/A
Click-to-install rate	11.2%	N/A

Platform screenshots

Proof from the platforms

Real screenshots from the ad, analytics and store accounts behind this case. Client names and account details are not shown. Open any screenshot to see it full size.

Google AdsApp campaign · 15–26 Jan 2022
Google AdsPerformance by device
Google AdsInstalls by network

05 · What we learned

Three lessons for app launches in Jordan

Local video beats app screens

Showing the app in use at malls people know produced 78% of installs from one ad. Context sells an app faster than features.

Weight the platforms

iOS installs were worth three times as much as Android installs over their lifetime, so a +35% iOS bid adjustment paid for itself.

Watch quality, not only cost

An 11.2% install rate from 8,280 clicks is how you know a $0.32 install is a real user, not a cheap placement.

Why Google App Campaigns for loyalty programs

Reach across Google’s networks. One campaign served the video on Display, YouTube and Search; Display brought 83.1% of the installs.

Intent when people search. Search keywords caught shoppers already looking for a loyalty app.

One campaign, both stores. iOS and Android run from one campaign, with bids weighted to the more valuable users.

Services used

The team and tools behind this case

App AdsGoogle App Campaigns, tCPI bidding, iOS weighting YouTube Ads9.9% of installs from YouTube video Search Ads7.0% of installs from high-intent keywords, at $0.18 each Content CreationArabic “Scan & Earn” demo videos

Platform & partners

Google PartnerPremier 2026

MetaBusiness Partner

ShopifySelect Partner

SallaPartner

Built by a Google Premier Partner, Meta Business Partner, Shopify Partner and Salla Partner agency in Amman: $28M+ in ad spend managed, 75+ Shopify stores delivered, 120+ brands served. Google Premier Partner: Top 3% of Google Partners in the World.

FAQ

Questions about this case

What cost per install did the loyalty app get in Jordan?

$0.32 per install on iOS and Android, against an industry average of $1.50 to $2.00 for loyalty apps in Jordan. That is 79–84% lower.

How many installs did $301 buy?

930 installs between 15 and 26 January 2022, from 8,280 clicks. 11.2% of clicks turned into an install.

Which Google network brought the installs?

The Display network brought 83.1% of the installs at $0.33 each, YouTube 9.9% at $0.34 and Google Search 7.0% at $0.18. The strongest asset was an Arabic video showing the app in use in Amman stores, and that single video produced 78% of all installs.

Did you treat iOS and Android the same?

No. iOS installs showed three times the lifetime value of Android installs, so iOS got a +35% bid adjustment.

How do you avoid fake installs when the cost per install is this low?

We used Google’s automated exclusion of fraudulent networks and tracked the click-to-install rate (11.2% here) alongside the cost, so volume never came from low-quality placements.

Can AlGurus run app install campaigns for my app?

Yes. As a Google Premier Partner with 13+ years of experience, we run Google App Campaigns for apps in Jordan, Saudi Arabia and the Gulf, with Arabic creative built for each market.

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