Meta Ads For Luxury Sneakers Store In Jordan | Case Study

Clients Luxury Sneakers & Streetwear

Date October 19, 2023

Location Jordan

Platform Meta Ads

ROAS

Revenue

JD 0 K

Spend

$ 0 K

Client Overview:

Challenge:

High Competition: Competing with global sneaker resellers and international brands
Premium Audience: Targeting Jordan’s niche luxury sneakerhead community
ROAS Expectations: Industry average for luxury fashion: 4-6x

We engineered a hype-driven campaign tailored to Jordan's sneaker culture:

- Lookalikes of high-value sneaker buyers from previous drops
- Interest-based: Limited-edition sneakers, streetwear culture, luxury fashion
- Geo-targeting: Amman’s affluent neighborhoods (Abdoun, Sweifieh, Dabouq)

- Carousel ads showcasing sneaker details and exclusivity
- Video content featuring Jordanian influencers and collectors
- Arabic and English copy: "أحذية محدودة الإصدار - اشتري قبل نفاد الكمية" ("Limited Edition Sneakers - Buy Before They Sell Out")

- Countdown timers for limited-time offers
- Social proof notifications: "32 people are viewing this product"

Results

Meta Ads For Luxury Sneakers Store In Jordan

Results vs. Benchmarks

Key Insights

Unprecedented ROAS:
- 23.01x ROAS (475% above industry average) achieved through precise audience targeting and high-converting creatives.
Cultural Resonance:
- Arabic-language ads and local influencers increased trust and engagement by 68%.
Efficiency Mastery:
- Every $1 spent generated $23 in revenue—making this one of Jordan’s most profitable sneaker campaigns.

Ready for Premium ROAS?

Visual Appeal: Sneaker culture thrives on visually-rich platforms like Instagram.
Hyper-Targeting: Meta’s advanced targeting ensures ads reach genuine sneaker enthusiasts.
Urgency-Driven Sales: Limited-edition drops create instant demand and FOMO (Fear of Missing Out).