Valentine’s Day Ads for Luxury Jewelry in Jordan | Case Study
Clients
Luxury Jewelry Retailer
Date
February 10, 2023
Category
Social Media Ads
Location
Jordan
Platform
Shopify
ROAS
0
Revenue
0
K
Orders
0
Client Overview:
- Industry: Luxury Jewelry Retailer
- Location: Jordan (Nationwide E-Commerce)
- Platform: Meta Ads (Facebook & Instagram)
- Objective: Maximize Valentine’s Day sales through targeted romantic campaigns
- Campaign Duration: Valentine’s Day Peak Period
Challenge:
- Seasonal Competition: Competing in crowded Valentine’s market while maintaining luxury positioning
- Emotional Targeting: Connecting with audiences seeking meaningful romantic gifts
- Performance Benchmarks:
- Industry average ROAS for Valentine’s jewelry campaigns: 4-6
- Typical cost per purchase for luxury jewelry: $18-28
As Meta Ads specialists, we executed a data-driven creative test
Our Valentine’s Day Meta Ads Strategy
1. Romantic Audience Targeting:
- Targeted users interested in luxury gifts, romantic occasions, and premium jewelry
- Focused on high-income demographics aged 25-44 in Jordan
- Used custom audiences of previous purchasers for exclusive Valentine's collections
2. Emotional Creative Strategy:
- Carousel ads featuring Valentine's-themed jewelry collections
- Video content showcasing romantic gifting scenarios
- Bilingual copy (Arabic/English) emphasizing love and commitment
- "Gift of Love" positioning with limited-time offers
3. Conversion Optimization:
- Urgency-driven CTAs with delivery deadlines
- Special Valentine's packaging and personalized messaging
- Multi-campaign structure optimized for purchases
Results
Meta Ads Agency in Jordan
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| Total Revenue | $11,672 | N/A | N/A |
| ROAS | 6.28 | 4-6 | 5-57% Higher |
| Website Purchases | 179 | N/A | N/A |
| Cost Per Purchase | $10.38 | $18-28 | 45-63% Lower |
| Amount Spent | $1,858 | N/A | N/A |
Key Insights
Our Insights as a Meta Ads Agency in Jordan
- Profitable Campaign Performance:
- Achieved 6.28 ROAS, exceeding industry benchmarks for Valentine’s campaigns
- Generated 179 purchases at 45-63% lower cost than industry average
- Effective Audience Targeting:
- Successful reach of romantic gift buyers in Jordan
- Optimal performance in 25-44 age demographic
- Strong female engagement (72% of purchases)
- Seasonal Strategy Success:
- Emotional positioning resonated with Valentine’s shoppers
- Luxury brand positioning maintained despite competitive period
- Proven ability to convert romantic sentiment into sales
Ready for Premium ROAS?
Why Meta Ads for Valentine’s Jewelry in Jordan?
- Visual platforms perfect for showcasing romantic jewelry
- Precise targeting capabilities for seasonal campaigns
- Strong mobile adoption ideal for gift shopping
Case Studies
