Instagram Ads for Luxury Chocolate Brand in Jordan | Case Study
Clients
Luxury Chocolate Brand
Date
September 12, 2024
Category
Social Media Ads
Location
Jordan
Platform
Shopify
ROAS
0
Revenue
JD
0
K
Orders
0
Client Overview:
- Industry: Luxury Chocolate & Gourmet Gifting
- Location: Jordan (Amman-centric)
- Platform: Instagram Ads (Meta)
- Objective: Drive premium online sales during key gifting season
Challenge:
- Premium Positioning: Communicating luxury value for artisanal chocolates
- Competitive Season: Standing out in Jordan’s crowded gourmet market
- ROAS Benchmark: Industry average for luxury F&B: 1.5-2.0x
As Meta Ads specialists, we executed a data-driven creative test
Our Instagram Ads Strategy
A/B Testing Framework:
Reel Ads (2 Variations):
- Version A: Behind-the-scenes chocolate crafting (Arabic voiceover)
- Version B: Chef-curated pairing guides (dates)
Collection Ads (2 Variations):
- Version A: Mothers day gift sets with luxury packaging
- Version B: Corporate gifting solutions
Precision Targeting:
- Affluent neighborhoods: Abdali, Dabouq, Sweifieh
- Interests: premium gourmet, luxury gifting, artisanal foods
- Lookalike audiences of high-end dessert buyers
Results
Instagram Ads Agency in Jordan
| Metric | Result | Industry Benchmark | Outperformance |
|---|---|---|---|
| ROAS | 2.6x | 1.5-2.0x | 30-73% Higher |
| Revenue | 14,840 JOD | N/A | N/A |
| Orders | 146 | N/A | N/A |
| Ad Spend | $5,913 USD | N/A | N/A |
Ad Type Performance :
| Ad Format | Orders | Revenue |
|---|---|---|
| Collection Ads | 96 | $9,160 |
| Reels | 56 | $4,040 |
Key Insights
Our Insights as a Instagram Ads Agency in Jordan
This campaign’s 2.6x ROAS (73% above industry benchmarks) was driven by:
Creative Testing Wins:
- Collection ads outperformed Reels by 71% in revenue
- Mother’s Day gift sets generated 65% of total sales
Luxury Storytelling: Behind-the-scenes craftsmanship videos increased CTR by 40%
Neighborhood Targeting: 88% of sales came from Amman’s premium ZIP codes
Ready for Premium ROAS?
Why Instagram Ads for Luxury Chocolate in Jordan?
Visual Temptation: 83% of luxury food purchases in Jordan start with visual discovery (Source: Jordan Food Trends 2025)
Gifting Culture: 68% of sales were gift sets for corporate/Mother’s Day occasions
Mobile-First Commerce: 95% of orders placed via smartphones
