Case study · Snapchat Ads · Saudi Arabia

Snapchat Ads for a KSA Cosmetics Brand: 4-Year Campaign That Crossed $1M in Revenue

Four years of Snapchat Ads for a cosmetics ecommerce brand in Saudi Arabia: $1,017,468 in revenue from $524,902 in spend, built on a buyer insight most beauty brands miss.

Cosmetics & beauty ecommerceSaudi ArabiaSnapchat AdsNov 2021 – Oct 2025Beauty & Cosmetics Digital Marketing Agency in KSA

Build a plan like this Replay the 4 years

Replay availableCase file · 2021 → 2025

1,017,468 USD

revenue from Snapchat Ads over 4 years

$524,902ad spend

1.94purchase ROAS

20,131,0802-second video views

Watch the campaign replay6 stops, from the starting point to the result

Results at a glance

From November 2021 to October 2025, AlGurus ran Snapchat Ads for a cosmetics and beauty ecommerce brand in Saudi Arabia. The account generated $1,017,468.82 in revenue from $524,902.38 in ad spend, a purchase ROAS of 1.94, with 20,131,080 two-second video views at an effective cost per click of $0.48. The insight that shaped the account: 51–78% of the top buyers were men buying gifts, and 85–89% of the high-value audience was on iOS.

From the dashboardSnapchat Ads Manager

1 Nov 2021 – 22 Oct 2025 See all 4 screenshots

Total revenue: $1,017,468.82Nov 2021 – Oct 2025
Amount spent: $524,902.38over 4 years
Purchase ROAS: 1.94sustained while scaling
2-second video views: 20,131,080top-funnel awareness
Effective cost per click: $0.48eCPC
Top buyers: 51–78% malemostly on iOS

01 · The challenge

Selling cosmetics on Snapchat in a saturated Saudi market

The brand sold cosmetics and beauty products online in Saudi Arabia, a market already full of established local and international names. It wanted Snapchat to do two jobs at once: drive direct purchases and build brand awareness. And it needed a return that could support years of scaling, not one good month.

Market competition

Penetrating a saturated beauty market where local and international brands were already well known.

Platform strategy

Using Snapchat’s young, youth-oriented audience for direct-response, sales-driven campaigns, not only awareness.

Cultural nuance

Building campaigns around Saudi buying behaviour, including a significant gifting culture.

Underneath all three sat the performance question: could the account hold a sustainable ROAS in a competitive ad auction, long enough to keep investing month after month?

02 · The strategy

Audience, creative and scaling, built for Saudi Snapchat

ObjectiveDrive direct purchase revenue and build brand awareness within the Saudi market, at a ROAS that supports continuous scaling.

Pillar 1

Audience-centric architecture

Campaigns segmented by purchase intent and demographic signals, with a deliberate focus on the male gift buyers that the data surfaced.

Pillar 2

Creative for Saudi Snapchat users

High-volume video for sound-on viewing: product benefits, giftability and trending looks, in Commercials and Collection Ads.

Pillar 3

Performance-driven scaling

A rigorous testing framework for audiences, creatives and offers. Budget moved to ad sets with an efficient eCPC and a positive ROAS.

The biggest decision came from the data, not the brief. A cosmetics brand would normally aim its media at women buying for themselves. In this account, between 51% and 78% of the top buyers were men, and much of what they bought was a gift. So the creative had to work for two buyers at once: the woman choosing a look for herself, and the man choosing a present for someone else. Giftability became a creative theme of its own, next to product benefits and trending looks.

The second decision was about devices. Between 85% and 89% of the high-value audience used iOS. Instead of spreading budget evenly, the majority of it went to iOS users, where the buyers actually were.

Everything else was discipline. Every audience, creative and offer went through the same testing framework, and only ad sets that kept the effective cost per click low and the ROAS positive earned more budget. That is what let the account scale for four years without the return collapsing.

03 · Execution, replayed

Press play: four years in six stops

Drag the timeline or press play. Each stop shows what we did and the number behind it, and the results board fills as you go.

6 / 6

Nov 2021 · Starting point

A crowded Saudi beauty market

The brand sold cosmetics online in Saudi Arabia, against established local and international names. The goal was direct purchase revenue on Snapchat, at a return high enough to keep scaling.

Saturated beauty market with strong incumbents
Snapchat chosen for its young, highly engaged Saudi audience
Target: a sustainable ROAS that funds continuous scaling

The commitment

4 years

of long-term scaling, November 2021 to October 2025

Step 1 · Audience

The top buyers were men buying gifts

We segmented campaigns by purchase intent and demographic signals. The data showed something most beauty brands would not plan for: men made up most of the top buyers, buying cosmetics as gifts.

Campaigns segmented by purchase intent and demographics
Dedicated angles for gifting occasions
Messaging for self-purchasers and gift buyers side by side

What the data showed

51–78%

of the top buyers were male

Low end51%

High end78%

Step 2 · Device

Budget follows the iPhone

The high-value Saudi audience was overwhelmingly on iOS, so we put the majority of the budget behind iOS users instead of splitting it evenly across devices.

Device split reviewed against purchase value
Majority of the budget allocated to iOS users

What it served

85–89%

of the high-value audience used iOS

Low end85%

High end89%

Step 3 · Creative

Video built for sound-on Snapchat

Snapchat users watch with sound on and decide fast. We produced a high volume of short video around product benefits, giftability and trending looks, in Commercials and Collection Ads, all within local cultural norms.

High-volume video optimised for sound-on viewing
Commercials and Collection Ads to show products and drive action
Copy and visuals checked against Saudi cultural norms

Metric it moved

20,131,080

two-second video views

2-second views20,131,080

Step 4 · Scale

Test everything, scale the winners

A standing testing framework ran across audiences, creatives and offers. Ad sets that delivered an efficient cost per click and a positive ROAS got more budget; the rest were cut.

Rolling tests on audiences, creatives and offers
Winning ad sets scaled aggressively
eCPC and ROAS used as the scaling gates

Metric it held

$0.48

effective cost per click (eCPC)

eCPC$0.48

Oct 2025 · Result

Past the $1M revenue mark

After four years the account had crossed one million dollars in revenue, at a return that justified every month of continued investment.

$524,902.38 invested over 4 years
1.94 purchase ROAS
$1,017,468.82 in revenue

Total revenue

$1,017,468

from Snapchat Ads, 2021 to 2025

Revenue$1,017,468

Spend$524,902

The live case gives the campaign window (November 2021 to October 2025). The stops follow the order of the work; they are not dated milestones.

Selling beauty in Saudi Arabia?

A 30-minute strategy call. We look at your Snapchat account and tell you which of these steps would move your revenue first.

Build my plan WhatsApp us (opens in a new tab)

04 · The results

Four years, past one million dollars

The figures below are the account’s own results over the full campaign window, November 2021 to October 2025. The case does not quote an industry benchmark, so none is shown.

Revenue vs ad spend

USD, November 2021 – October 2025

1.94 ROAS

$1,017,468

$524,902

Who bought

Male share of the top buyers, by segment

51–78% male

Low end51%

High end78%

Which device

iOS share of the high-value audience

85–89% iOS

Low end85%

High end89%

At the top of the funnel, the video creative earned 20,131,080 two-second video views, and traffic cost an effective $0.48 per click. Together with the 1.94 purchase ROAS, that combination kept the account both visible and profitable enough to keep growing.

Results vs objectives
KPI	Result	What it meant
Total revenue	$1,017,468.82	Crossed the $1M revenue milestone
Amount spent	$524,902.38	Investment over 4 years of market penetration
Purchase ROAS	1.94	A positive return that funded continuous scaling
2-second video views	20,131,080	Top-funnel awareness and consideration
Effective cost per click	$0.48	Efficient traffic acquisition
Primary buyer audience	51–78% male, iOS users	The Saudi male gifting market, on its main device

Platform screenshots

Proof from the platforms

Real screenshots from the ad, analytics and store accounts behind this case. Client names and account details are not shown. Open any screenshot to see it full size.

Snapchat Ads Manager1 Nov 2021 – 22 Oct 2025
Snapchat Ads ManagerAudience insights · gender and OS
Snapchat Ads ManagerAudience insights · gender and OS
Snapchat Ads ManagerAudience insights · gender and OS

05 · What we learned

Three lessons for beauty brands on Snapchat in KSA

Your buyer may not be your user

51–78% of the top buyers were men. Planning only for women buying for themselves would have missed most of the revenue.

Follow the device

With 85–89% of high-value buyers on iOS, concentrating budget there was a simple, high-impact decision.

Scale on rules, not hunches

An efficient eCPC and a positive ROAS were the gates for more budget. That discipline carried the account for four years.

Why Snapchat for cosmetics in Saudi Arabia

Youth reach. It reaches a core beauty audience in one of its native digital environments.

Visual first. Video and AR-driven ad experiences suit products people want to see on a face.

Cultural fit. The platform’s popularity lines up with social and gifting habits in Saudi Arabia.

Services used

The team and tools behind this case

Snapchat Ads4-year sales account in Saudi Arabia Ecommerce Snapchat AdsPurchase-optimised campaigns, ROAS-gated scaling Reels ProductionHigh-volume sound-on video for Snapchat Analytics & ReportingAudience, device and creative testing

Platform & partners

Google PartnerPremier 2026

MetaBusiness Partner

ShopifyPartner

SallaPartner

Built by a Google Premier Partner, Meta Business Partner, Shopify Partner and Salla Partner agency in Amman: $28M+ in ad spend managed, 75+ Shopify stores delivered, 120+ brands served. Google Premier Partner: Top 3% of Google Partners in the World.

FAQ

Questions about this case

How much revenue did the Snapchat campaign generate?

$1,017,468.82 in revenue between November 2021 and October 2025, from $524,902.38 in ad spend. That is a purchase ROAS of 1.94.

Why target men for a cosmetics brand?

Because the data said so. Between 51% and 78% of the top buyers were men, largely buying cosmetics as gifts. Gifting is a strong buying habit in Saudi Arabia, so we built campaigns and creative for gift buyers next to self-purchasers.

Why was most of the budget spent on iOS?

85–89% of the brand's high-value Saudi audience used iOS, so the majority of the budget was allocated to iOS users rather than split evenly across devices.

Which Snapchat ad formats did you use?

Mainly Commercials and Collection Ads, with short video built for sound-on viewing. The account produced 20,131,080 two-second video views at an effective cost per click of $0.48.

Is a 1.94 ROAS good for a cosmetics brand?

This case does not compare it with an industry benchmark. What it shows is that a 1.94 purchase ROAS was positive and stable enough to keep scaling the account for four years and cross $1M in revenue.

Do you run Snapchat Ads in Saudi Arabia from Amman?

Yes. Our Snapchat Ads team is based in Amman and runs accounts for brands selling in Saudi Arabia, Jordan and the Gulf.

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