Full crawl audit
A complete crawl of the site the way Googlebot sees it on a phone, cross-checked with Search Console data, turned into a ranked fix list.
Technical SEO Agency in Amman, Jordan
If Google
can't crawl it,
it can't rank it.
We find and fix what stops search engines from reaching, rendering and indexing your pages: slow loading, redirect chains, duplicate URLs, broken hreflang and leftover noindex tags. The invisible work that decides whether everything else counts.
Google Premier Partner
Shopify & Salla Partner
5M impressions for one brand
Illustrative · live crawl
crawler › yourbrand.jo · smartphoneCrawling
OKWarningErrorNot indexable
Crawled0/13
Errors0
Warnings0
Indexable0%
At a glance
AlGurus is a technical SEO agency in Amman, Jordan, and a Google Premier Partner. We audit and fix crawling, indexing, Core Web Vitals, redirects, canonical tags, XML sitemaps, robots rules, structured data and hreflang for Arabic and English websites on Shopify, Salla, WordPress and custom builds. Every fix is prioritised by how much organic traffic the problem is costing you.
What it is
Technical SEO is the plumbing behind every ranking.
Technical SEO is the work that makes a website easy for search engines to find, crawl, render, understand and index. It does not change what your pages say. It changes whether Google can reach them, how fast they load, which version of a page counts, and which language version is shown to which searcher.
When the technical layer is broken, good content does not rank. A category page that sits behind three redirects, a product that exists at five different URLs, an Arabic site that still carries a noindex tag from the staging server: each one quietly cancels out the work done on content and links.
These problems are rarely visible to the business owner. The site looks fine in the browser. That is why we start every technical engagement with a full crawl and the data in Google Search Console, not with opinions.
Why it matters
Every other SEO investment depends on it.
Content, on-page optimisation and link building all assume Google can see the page. Technical SEO makes that assumption true. It is the first thing we check on any SEO project and the most common reason a site with good content still struggles.
It also protects revenue. A theme update, a new app, a platform migration or a careless redirect can remove pages from Google overnight. Monitoring the technical health of the site catches those problems before they show up as a drop in sales.
We do not hand you a 200-row report generated by a tool and walk away. We sort issues by impact, explain each one in plain language, and fix them ourselves or with your developer.
What's included
What our technical SEO service covers.
Nine areas we audit and fix on every site. Most projects find problems in at least four of them.
Indexing and coverage
Why pages are "Crawled, currently not indexed" or "Discovered, not indexed", and what to do about each group in the Pages report.
Core Web Vitals and speed
LCP, INP and CLS measured on real mobile data, then fixed at the source: images, scripts, fonts, apps and hosting.
Redirects and broken links
Redirect chains collapsed to one hop, loops removed, 404s with links or traffic redirected to the closest relevant page.
Canonicals and duplicates
Filter, sort and tracking parameters, collection paths and print versions consolidated so one URL collects all the signals.
Sitemaps and robots rules
Clean XML sitemaps with only indexable URLs, and robots.txt rules that block waste without blocking pages that should rank.
Hreflang for Arabic and English
Reciprocal hreflang tags and an x-default, so Google shows Arabic pages to Arabic searchers and English pages to English searchers.
Rendering and structured data
Checks that JavaScript content is visible to Google, and that schema markup is valid and matches the page.
Architecture and migrations
Shallow, logical site structure, and full redirect mapping and monitoring when you redesign or move platform.
How Google sees your site
Five steps from URL to ranking. Each one can break.
Before a page can rank, Google has to discover it, crawl it, render it and index it. Pick a step to see what usually goes wrong there and how we fix it.
Discover: can Google find the page?
Google discovers pages through links and sitemaps. Pages that no other page links to, called orphan pages, and pages missing from the sitemap may never be found, or found very late.
- XML sitemaps with every indexable URL, submitted in Search Console
- Orphan pages linked from menus, categories or related content
- Important pages within three clicks of the homepage
Crawl: can Googlebot fetch it efficiently?
Robots rules, server errors, slow responses and redirect chains all waste crawling. On large stores, thousands of filter combinations can keep Googlebot busy on pages that should never rank.
- robots.txt reviewed line by line
- Redirect chains collapsed to a single hop
- 5xx errors and slow server responses traced and fixed
- Filter and parameter URLs controlled
Render: does Google see the same content as visitors?
Many modern themes and apps load content with JavaScript. If prices, descriptions or links only appear after scripts run, Google may see an emptier page than your customers do.
- URL Inspection rendered HTML compared with the live page
- Critical content and links present in the initial HTML
- Blocked CSS and JavaScript files unblocked
Index: does Google decide to keep it?
Google chooses one canonical version of each page and may skip pages it sees as duplicate or low value. A stray noindex tag or a wrong canonical can remove a page that should rank.
- Canonical tags that point to the right version
- Leftover noindex tags from staging removed
- Soft 404s and thin duplicates merged or improved
- Search Console Pages report reviewed group by group
Rank: is the page fast, clear and in the right language?
Once indexed, the page competes. Page experience, the right language version and clean structured data help it compete on equal terms with the sites above it.
- Core Web Vitals in the good range on mobile
- Hreflang serving Arabic and English correctly
- Valid structured data for products, breadcrumbs and the business
- HTTPS everywhere with no mixed content
Core Web Vitals
Speed is measured on your customers' phones, not your laptop.
Google's Core Web Vitals measure three things on real visits: how fast the main content appears (Largest Contentful Paint, good at 2.5 seconds or less), how quickly the page responds to a tap (Interaction to Next Paint, good at 200 milliseconds or less) and how much the layout jumps while loading (Cumulative Layout Shift, good at 0.1 or less).
Most slow sites in Jordan are slow for the same few reasons: very large hero images, too many apps and tracking scripts loading on every page, web fonts without size hints, and banners that push content down after it appears. Each fix is small. Together they move a page from poor to good.
Toggle the fixes to see how each one moves a different metric. We apply them in the order that gives the biggest gain for the least risk, and confirm the change in field data rather than a single lab test.
Illustrative · toggle the fixes
4.6sLCP
420msINP
0.27CLS
Poor on mobilePass all three to reach "good".
Plumbing
Redirect chains and hreflang: two quiet traffic leaks.
Both are common on Jordanian sites that have changed domain, platform or language setup over the years. Both are easy to miss and simple to fix once they are found.
Redirect chains
Every time a site moves from http to https, adds or removes www, or renames a category, a new redirect gets added on top of the old ones. Visitors barely notice. Google may stop following after several hops, and each hop slows the page down.
Illustrative · click to collapse
- 301http://yourbrand.jo/men
- 301https://yourbrand.jo/men
- 301https://www.yourbrand.jo/men
- 301https://www.yourbrand.jo/collections/men
- 200https://www.yourbrand.jo/watches/men
Hreflang for Arabic and English
Hreflang tells Google that two pages are the same content in different languages. Each version must list itself and the other, and an x-default covers everyone else. One missing return link and Google may ignore the pair.
Illustrative · reciprocal tags
English/watches/men
العربية/ar/ساعات-رجالية
<!-- on both pages --> <link rel="alternate" hreflang="en" href="https://yourbrand.jo/watches/men"> <link rel="alternate" hreflang="ar" href="https://yourbrand.jo/ar/…"> <link rel="alternate" hreflang="x-default" href="https://yourbrand.jo/watches/men">
Platforms
Every platform has its own technical habits.
We work on the platforms Jordanian and Gulf businesses actually use. Each comes with its own typical problems, and its own limits on what can be changed.
Shopify
Shopify handles a lot of technical SEO well out of the box, including sitemaps and canonical tags. The problems usually come from themes and apps. As a Shopify Partner with 75+ Shopify stores built, we know where to look.
- Internal links that use /collections/…/products/… paths instead of the canonical product URL
- Tag-filtered collection pages creating thin, indexable duplicates
- App scripts loading on every page and slowing LCP and INP
- robots.txt.liquid edits and language or market URL setup with hreflang
Salla
Salla is a strong choice for Saudi and Gulf stores, with Arabic built in. As a Salla Partner, we focus on what store owners control: product and category SEO fields, theme speed and content structure.
- SEO title and description fields filled for every category and product
- Clean, readable URL slugs for Arabic and English products
- Image sizes and theme components that slow mobile pages
- Near-identical products and variants competing for the same search
WordPress and WooCommerce
WordPress gives full control, which also means more ways to go wrong. Most issues come from plugins, hosting and settings left over from development.
- "Discourage search engines" or noindex left on after launch
- Tag, author and date archives creating hundreds of thin pages
- Plugin bloat, missing caching and slow shared hosting
- WooCommerce filter and sort parameters crawled without limits
Custom and JavaScript builds
Custom sites and apps built with modern JavaScript frameworks can be very fast, or invisible to search, depending on how they render. We work with your developers on the specifics.
- Server-side rendering or pre-rendering for pages that must rank
- Real 404 and 301 status codes instead of soft errors
- Unique titles, canonicals and meta tags per route
- Sitemaps generated automatically from the database
Prioritisation
Not every warning deserves your developer's week.
Crawling tools flag hundreds of issues on almost any site. Many are harmless. Treating them all as urgent wastes budget and developer time, and the important problems get lost in the noise.
We plot every finding by two questions: how much traffic or revenue is it likely costing, and how much work is the fix. High-impact, low-effort fixes go first. Low-impact, high-effort items are documented and often never done, on purpose.
Click a point on the matrix to see why it sits where it does. Your own matrix arrives with the audit, written for your site.
Illustrative · impact vs effort
Do firstPlanQuick tidyUsually skip
Low effortHigh effort
Staging noindex on Arabic pages
High impact, minutes to fix. Every Arabic page was excluded from Google. Removing one tag lets the whole Arabic site compete.
Migrations and redesigns
Moving platform or redesigning? This is where rankings are lost.
A new website is the single most common cause of a sudden drop in organic traffic. URLs change, old pages disappear, and years of rankings are lost in a weekend. It does not have to happen.
When you move from WordPress to Shopify, from one theme to another, or from a custom build to Salla, we protect the rankings you already have:
- Full crawl and traffic export of the old site before anything changes.
- A one-to-one redirect map from every old URL with traffic or links to its closest new equivalent.
- Pre-launch checks on the staging site: titles, canonicals, noindex, hreflang and schema.
- Launch-day and post-launch monitoring in Search Console, with fixes the same week.
Proof
The foundation under our biggest SEO results.
A technical audit and fixes are the first stage of every SEO program we run. These are full program results: technical work made them possible, alongside content and links, rather than producing them alone.
86Korganic clicks
Technical fixes, category content and link building for a luxury watches store in Jordan.
4.86M impressions1.8% CTR
5Mimpressions
A long-running bilingual SEO program built on category pages, brand content and earned links.
85.1K clicks1.7% CTR
128Kimpressions
Room and offer pages rebuilt for search, with local signals strengthened.
2,760 clicks2.2% CTR
Google PartnerPremier 2026
ShopifyPartner
SallaPartnerGoogle Premier Partner, Shopify Partner and Salla Partner. Results for your industry are shared on your strategy call.
Process
How a technical SEO project runs.
Audit first, then fixes in order of impact, then monitoring so problems do not come back.
Access and baseline
Search Console, analytics and platform access. We record current traffic, indexing and Core Web Vitals as the baseline.
Week 1Crawl and audit
Full crawl, rendering checks and Search Console review. Findings plotted by impact and effort.
Week 1–2Fix in priority order
We fix what we can directly and write clear tickets for your developer for the rest, then verify every fix.
Week 2–6Monitor
Monthly crawls and Search Console checks catch new issues from theme updates, apps and new content.
Monthly
What you get
Clear findings, real fixes, proof they worked.
No tool export dumped in your inbox. Every item explained, prioritised and verified.
- Technical auditEvery issue explained in plain language.
- Impact and effort matrixWhat to fix first, and what to skip.
- Implemented fixesDone by us or ticketed for your developer.
- Redirect mapEvery chain, loop and broken URL resolved.
- Core Web Vitals reportBefore and after, from field data.
- Clean sitemaps and robots rulesOnly indexable URLs, nothing blocked by mistake.
- Hreflang setupArabic and English linked correctly.
- Monthly health checkNew issues caught before they cost traffic.
Honest fit
When technical SEO is (and isn't) the right choice.
Technical SEO is essential, but it is not always where the next ranking gain is hiding.
A strong fit when
- Pages are missing from Google or stuck in "Crawled, currently not indexed".
- Traffic dropped after a redesign, migration, theme change or new app.
- Your site is slow on mobile and Core Web Vitals show "poor" in Search Console.
- You run a large store with filters, variants and thousands of URLs.
- You have Arabic and English versions and the wrong one shows in search.
Not the main lever when
- Your site is small, fast and fully indexed. Your gains are more likely in on-page SEO and content.
- Competitors simply have more authority. Then you need backlink building, not more fixes.
- You want a tool report only. We prefer to fix what we find; an audit nobody implements changes nothing.
- The site will be replaced soon. Put the effort into getting the new one right at launch.
SEO & GEO tool
Request your SEO & GEO checkup
Send us your website. Our team reviews it and the audit arrives in your inbox: on-page, technical, speed and GEO / AI visibility, with a plain-language fix for each issue.
Check my website
- Reviewed by our team
- PDF to your inbox
- Arabic or English
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Talk to an expert
Talk to the team behind the results
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
- We reply from 7 AM to 10 PM, Amman time
- A first plan within one working day
- Google Premier Partner, Meta, Shopify and Salla Partner
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Reference:
FAQ
Technical SEO questions, answered.
What is technical SEO?
Technical SEO is the optimisation of a website's infrastructure so search engines can discover, crawl, render and index its pages efficiently. It covers site speed, Core Web Vitals, redirects, canonical tags, XML sitemaps, robots.txt, structured data, hreflang and site architecture.
How do I know if my site has technical SEO problems?
Common signs are pages missing from Google, many URLs listed as not indexed in Search Console's Pages report, poor Core Web Vitals, a traffic drop after a site change, or the wrong language version showing in search. A crawl confirms the cause.
What is a technical SEO audit and what does it include?
Our audit includes a full crawl, a Search Console review, rendering checks, Core Web Vitals analysis, redirect and status code checks, canonical and duplicate analysis, sitemap and robots review, hreflang validation and structured data testing. Every finding comes with its impact, effort and the exact fix.
Do you fix the issues or only report them?
We fix them. On Shopify, Salla and WordPress we usually implement directly. On custom builds we write precise tickets for your developers and verify each fix after it ships.
What are Core Web Vitals and do they affect rankings?
Core Web Vitals are Google's measures of loading (LCP), responsiveness (INP) and visual stability (CLS). They are part of Google's page experience signals. They rarely outrank relevance, but between similar pages they can make a difference, and faster pages convert better regardless.
How long does technical SEO take to show results?
Blocking issues such as a stray noindex or a robots.txt mistake can show results within days to weeks of the fix being crawled. Speed improvements show in field data over about four weeks, because Core Web Vitals use a rolling 28-day window. Wider structural changes take longer.
Can you protect our rankings during a website migration?
Yes. We crawl the old site, build a one-to-one redirect map, check the new site before launch and monitor Search Console closely afterwards. Starting before the new site is built gives the best protection.
Do you work on Arabic and bilingual websites?
Yes, it is most of our work. We set up hreflang, check Arabic URL handling, right-to-left rendering and that each language version is indexed and shown to the right searchers.
Is technical SEO a one-time project?
The main audit and fixes are a project. After that, sites change constantly with new products, apps and theme updates, so we recommend a monthly health check as part of an ongoing SEO program.
Can you guarantee rankings after the fixes?
No one can guarantee rankings. Technical SEO removes the barriers; content, relevance and authority decide how high a page goes. We guarantee clear findings, verified fixes and honest reporting.
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Let's see your site the way Google does.
Book a strategy call. We will run a crawl check on your site, show you the three technical issues most likely costing you traffic, and tell you honestly whether technical SEO is your biggest lever.