Strategy and audience plan
Which job Display should do for you, remarketing, prospecting or launch support, and the audiences, budget and bidding for each.
Google Display Ads Agency in Amman, Jordan
Be the brand
they keep seeing.
Banners and visual ads on the websites, apps and inboxes your customers use every day, written in Arabic and English, aimed at the right people, and kept away from the wrong places.
Google PartnerPremier 2026Google Premier PartnerTop 3% of Google Partner agencies worldwide
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Apps are where budgets leak.Mobile games and utility apps can soak up clicks from children and accidental taps. We exclude them by default and only add apps that prove they convert.
At a glance
AlGurus runs Google Display Ads for businesses in Amman, across Jordan and in the Gulf as a Google Premier Partner. We design Arabic and English banners and responsive display ads, build remarketing and audience targeting, control where ads appear with placement and content exclusions, and measure clicks, view-through conversions and sales from websites, apps, Gmail and YouTube.
What it is
What Google Display Ads are, and how they differ from Search
Google Display Ads are image, banner and responsive ads that appear across the Google Display Network: millions of websites, news portals, blogs and mobile apps, plus Gmail and YouTube. You buy them in Google Ads, using the same account, budget controls and conversion tracking as your other campaigns.
The key difference from Search is timing. A Search ad answers someone who is looking for you right now. A Display ad reaches people while they read the news, check email or play a game. They were not searching, so the ad has to catch the eye and give a reason to care in a glance.
That makes Display strongest at three jobs: reminding people who visited your site and left, introducing your brand to new audiences who match your best customers, and keeping you visible during a launch, a season or a sale. It is usually the cheapest way to buy attention on Google, and also the easiest place to waste money if targeting and placements are left on autopilot.
Our job is to get the first two right and avoid the third: strong creative in Arabic and English, sharp audiences, and strict control over where your brand appears.
Remarketing
The loop that brings visitors back
Remarketing is where Display usually earns its budget first. Click each stage to see what happens and what we do.
Your
audience lists
audience lists
Step 1 · Visit
Someone visits your site
A shopper in Amman views a product page or a service page, maybe from a Search ad, a social post or an Instagram link. Our tag adds them to an audience list, following Google policy.
Step 2 · Leave
They leave without buying
Most visitors leave on the first visit. They compare prices, wait for payday or simply get distracted. Without remarketing, that visit is gone.
Step 3 · Remind
They see your banner elsewhere
Over the next days they see your ad on news sites, in apps or in Gmail, showing the product they viewed, an answer to their doubt, or an offer with a deadline.
Step 4 · Return
They come back and buy
They return, often by searching your brand name, and complete the purchase or booking. We count it as a click or view-through conversion and adjust bids by list.
| Audience list | What we show them |
|---|---|
| Product viewers | The products they looked at, with price and delivery |
| Cart or form abandoners | An answer to the doubt, or an offer with a deadline |
| Past buyers | New arrivals, refills or upgrades, or excluded |
| Similar new audiences | Introductory creative and a reason to visit |
Responsive display ads
One set of assets, every ad space on the web
Responsive display ads let Google assemble your headlines, images, logos and colours to fit almost any space. Pick a headline, an image and a colour to see one asset set become three different ads.
Illustrative builder
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For every campaign we prepare a full asset set: several short and long headlines, descriptions, landscape and square images, a logo, and where useful a short video. Google tests the combinations and serves the strongest mix more often. The asset report shows which headlines and images earn their place, and we replace the weakest every few weeks.
When a brand needs exact control, such as a luxury label with strict guidelines, we also upload fixed image banners in the standard sizes. Most accounts use both: responsive ads for reach and learning, fixed banners where the design must be pixel perfect. Arabic and English versions are designed separately, so right-to-left text never looks like an afterthought.
Banner sizes
The sizes we design for, drawn to scale
Uploaded image banners must match the ad space exactly. These are the sizes that cover most of the Display Network; we design all of them in Arabic and English when a campaign uses fixed banners.
300×250Medium rectangleThe most common size on the web
336×280Large rectangleIn-article, high visibility
300×600Half pageSidebar, premium placements
728×90LeaderboardTop of desktop pages
970×250BillboardDesktop homepage takeovers
320×50Mobile bannerPhone sites and apps
320×100Large mobile bannerPhone sites and apps
160×600Wide skyscraperDesktop sidebars
Brand safety
Control where your brand appears
By default a Display campaign can show almost anywhere. Most wasted spend we find in audits comes from placements nobody checked. Switch on the exclusions we apply to every new account.
Illustrative placements
Business news portalShowing
Lifestyle and fashion blogShowing
Mobile puzzle gameShowing
Parked domain pageShowing
Breaking tragedy news articleShowing
Cartoon video channelShowing
Gmail Promotions tabShowing
Recipe and home blogShowing
Same person, ninth view todayShowing
On top of these exclusions we review the placement report every week, add any site or app that spends without results to the exclusion list, and, where a brand needs it, run managed placements: a hand-picked list of reputable websites in Jordan and the region where your ads are allowed to show. Frequency caps keep people from seeing the same banner so often that it becomes irritating, which protects both the budget and the brand.
What is included
Everything your Display campaigns need
Banner and asset design
Responsive ad assets plus fixed banners in all standard sizes, in Arabic and English, mobile first.
Remarketing setup
Google tag, GA4 audiences and customer lists, split by what people did on your site.
Audience targeting
Custom segments, in-market and affinity audiences, demographics and location, layered with care.
Brand safety and placements
Content exclusions, placement exclusions, frequency caps and managed placements when needed.
Tracking and reporting
Clicks, conversions and view-through conversions, reported monthly with clear next steps.
Choosing the campaign
Display, Demand Gen or Performance Max?
Google offers several ways to show visual ads. They overlap, so here is how we decide.
| Campaign | Where it shows | Best for | Control |
|---|---|---|---|
| Display | Websites, apps, Gmail and YouTube across the Display Network | Remarketing, cheap reach, launches, strict placement control | High: placements, exclusions, frequency |
| Demand Gen | YouTube, Discover and Gmail | Visual, social-style ads that create demand on Google’s own feeds | Medium |
| Performance Max | All Google channels from one campaign | Sales and leads when conversion tracking is strong | Lower: Google decides the mix |
| Search | Google search results | Capturing people already looking for you | High: keywords and copy |
For most businesses in Jordan we start with Search to capture demand, then add Display remarketing to recover visitors who did not convert. Prospecting on Display, reaching new people, comes once the remarketing audiences and creative are proven. If your conversion tracking is solid and you sell online, Performance Max may cover part of this job; we will tell you honestly when a separate Display campaign is not needed.
Proof
Run by a Google Premier Partner
Google PartnerPremier 2026Display ads, managed inside a Google account built to sell.
AlGurus is a Google Premier Partner, in the top 3% of Google Partner agencies worldwide. Since 2018 we have managed Google Ads for brands in Jordan, Saudi Arabia, the UAE and further afield, with more than $28M+ in total ad spend across our paid media work.
Our published Google results come from Search and Performance Max, such as a luxury jewelry Search account at 26× ROAS. Display is usually the support act in accounts like these: it brings back visitors that Search and social ads paid to attract.
13+years running paid media
$28M+ad spend managed
120+brands served
Top 3%Google Partners worldwide
We do not publish Display-specific numbers on this page. Relevant Display results and examples are shared on your strategy call.
How it works
From audit to live banners in five steps
- STEP 01
Discovery call
We review your site, your current ads and your goals, and tell you whether Display makes sense now.
30–45 minutes - STEP 02
Tracking and audiences
Google tag, GA4 and conversion actions checked; remarketing lists created and left to fill.
First week - STEP 03
Creative
Responsive assets and fixed banners designed in Arabic and English, sent for your approval.
Usually 1–2 weeks - STEP 04
Launch with guardrails
Campaigns go live with exclusions, frequency caps and conservative bids.
Before scale - STEP 05
Optimise
Weekly placement cleaning and bid changes; asset refreshes and a monthly report.
Ongoing
Deliverables
What you get
- A Display strategyWhich audiences, which goals, which budget split.
- Responsive display ad assetsHeadlines, descriptions, images and logos in Arabic and English.
- Fixed banners in standard sizesWhen brand control or a launch calls for them.
- Remarketing audience listsBuilt from your site, app and customer data.
- Exclusion listsContent, placement and app exclusions applied from day one.
- Frequency capsSo people see you enough, not too much.
- Conversion tracking checkedGoogle Ads, GA4 and Tag Manager working together.
- Weekly placement reviewWasteful sites and apps removed as they appear.
- Monthly report in plain languageResults, lessons and next steps.
- Full ownershipYour Google Ads account and assets stay yours.
Honest fit
When Display Ads are (and are not) the right choice
A strong fit when
- Your site gets steady traffic and many visitors leave without buying.
- You sell something visual, such as fashion, jewelry, furniture, food, travel or beauty.
- You are launching a product or season and want cheap, broad visibility.
- You already run Search or social ads and want to recover the clicks you paid for.
- You need ads on specific trusted websites in Jordan or the region.
Probably not the right choice when
- Your site has very little traffic, so remarketing lists stay too small to run.
- You need leads this week and have no Search campaign; start with Search.
- You cannot provide decent product images or let us design them.
- You expect banner clicks alone to prove value; Display often works through view-through and brand search.
- Performance Max already covers your visual inventory well and a separate campaign would duplicate it.
Paid Ads tool
Get your ads analyzed
Upload 1 to 3 screenshots of your ads dashboard. Our team reviews it and the audit arrives in your inbox as an AlGurus-branded PDF.
Analyze my ads
- Reviewed by our team
- PDF to your inbox
- Arabic or English
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Talk to an expert
Talk to the team behind the results
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
- We reply from 7 AM to 10 PM, Amman time
- A first plan within one working day
- Google Premier Partner, Meta, Shopify and Salla Partner
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Reference:
FAQ
Display Ads questions, answered
What exactly are Google Display Ads, and how are they different from Search Ads?
Search ads target people actively searching for keywords. Display ads reach people while they browse websites, use apps, check Gmail or watch YouTube, using images, banners and video. In Jordan that means eye-catching Arabic and English ads on popular local and international sites your audience already visits. Display is ideal for building awareness, retargeting site visitors and reaching people by interests and behaviour rather than by what they typed.
How can Display Ads help us if we are not a well-known brand yet?
Display is one of the best tools for becoming familiar. We help you:
- Reach new audiences by interests, demographics and online behaviour, for example people in Amman interested in fitness, luxury goods or tech.
- Retarget engaged users who visited your site but did not convert.
- Tell your story visually, so people recognise your brand the next time they see it.
How do you make sure our designs resonate with a Jordanian audience?
Our in-house creative team designs for the region:
- Local nuance in colours, imagery and messaging that fit Jordanian and wider MENA preferences.
- Bilingual copywriting in Arabic and English, written natively.
- A/B testing of designs and messages to learn what works.
- Mobile-first design, since most people browse on their phones.
How do you stop our budget being wasted on irrelevant clicks or low-quality sites?
We use targeting and exclusion tools from day one:
- Managed placements on hand-picked, reputable sites when needed.
- Topic and interest targeting focused on your audience.
- Audience exclusions for irrelevant users and recent buyers.
- Frequency capping so the same person is not shown your ad too often.
We review placements weekly and keep ads in brand-safe environments.
How do you measure success if Display is more about branding than direct sales?
We track a clear set of measures:
- Awareness: impressions, reach and frequency.
- Engagement: click-through rate and on-site behaviour.
- Conversions: purchases, sign-ups or form submissions attributed to Display.
- View-through conversions: people who saw an ad, did not click, and later converted.
Monthly reports show how Display contributes to your overall goals.
What is remarketing, and is it allowed?
Remarketing shows ads to people who already visited your site or app, or who are on a customer list you uploaded. It is a standard Google Ads feature. It must follow Google's personalised advertising policies: some sensitive categories, such as health conditions, cannot be targeted this way. We set it up within those rules and with a clear privacy notice on your site.
Can our ads appear on specific Jordanian websites?
If a website or app is part of the Google Display Network, we can target it directly as a managed placement, or exclude it. Not every site sells ad space through Google, so we check availability first and suggest the closest alternatives.
Do we need to supply banner designs?
No. We design responsive ad assets and fixed banners in every size the campaign needs, in Arabic and English. If you have brand guidelines or existing artwork, we build from them.
How much budget does Display need?
Display is usually cheaper per impression than other Google channels, but it still needs enough budget for remarketing lists to be reached often enough and for bidding to learn. We recommend a starting budget on the strategy call based on your traffic and goals, rather than quoting a generic number here.
Keep exploring
Related Google Ads services
Strategy call
Your visitors left. Let's bring them back.
Book a strategy call. We will check your traffic, tracking and current campaigns, and show you where Display can recover sales you already paid to attract.