Digital Marketing basics
What Is Digital Marketing? Why It’s Essential for Jordanian Businesses
What digital marketing is, its core channels, and why it has become the main way businesses in Jordan find and win customers.
7 min readDigital Marketing Training in Amman, Jordan
Learn marketing from the team that runs it.
Our training runs through Algurus Academy, the academy AlGurus built for marketers, founders and company teams. Practical, live courses taught by the same agency team that manages $28M+ in ad spend.
$28M+ad spend managed
75+Shopify stores built
120+brands served
13+ yrsin the field
Algurus Academyalgurusacademy.comLive sessions with our team
What you can learn
- Paid AdsMeta, Google, TikTok, Snapchat
- SEO & GEOGoogle rankings and AI search
- Shopify & E-commerceBuild, launch and sell online
- Social MediaManagement and organic growth
- Analytics & AITracking, dashboards and AI tools
Online or in Amman
Arabic or English groups
1:1 and company training
Academy certificate
At a glance
AlGurus delivers its digital marketing training through Algurus Academy, the agency's own academy in Amman, Jordan. Courses cover Paid Ads, SEO & GEO, Shopify & e-commerce, social media, and analytics & AI. They are taught live by the AlGurus team, online or in person, in Arabic or English groups, with one-to-one and private company training available. Graduates receive an Algurus Academy certificate.
Our trainers run accounts for brands like these
Algurus Academy
Our training has a home of its own.
We built Algurus Academy so anyone can learn the way we work: real platforms, real campaigns, no theory for its own sake.
An academy run by a working agency.
Most marketing courses are taught by people who stopped running campaigns years ago. At Algurus Academy, your trainers are the AlGurus team, led by founder Mohammad Khalil. Every course comes from work we do for clients every day, across Jordan, the Gulf and beyond.
You learn in live sessions, ask your own questions and leave with skills you can use the same week. Topics, dates and enrolment all live on the Academy website.
Mohammad Khalil and the AlGurus team13+ years · $28M+ ad spend managed · 120+ brands
Paid Ads
Plan, launch and optimise campaigns on Meta, Google and the other major ad platforms.
SEO & GEO
Rank on Google and get your brand cited in AI search answers.
Shopify & E-commerce
Build a store, launch it and turn it into a selling business.
Social Media
Manage accounts, plan content and grow an audience organically.
Analytics & AI
Set up tracking, read your data and put AI tools to work in your daily marketing.
What the Academy offers
Learn the way that fits you.
Every course is taught live by our team, so you can ask, practise and get answers in the moment.
Live, online or in Amman
Join live sessions online from anywhere, or in person in Amman, Jordan.
Arabic or English
Separate Arabic and English groups, so you learn in the language you think in.
One-to-one sessions
Prefer a personal pace? Learn one-to-one with a member of our team.
Private company training
Train your whole marketing team together, in a private group for your company.
Who it is for
For people who want to own their growth.
Founders
You want to launch ads and a store yourself before hiring anyone.
Marketers
You were handed the accounts and want to learn from senior practitioners.
E-commerce teams
You sell online and want in-house skills for ads, store and search.
Companies
You want your marketing team trained together, on the platforms you use.
Why learn from an agency
Your trainers built these results.
The people who teach at the Academy are the people behind these campaigns and stores.
Google Search · Luxury jewelry, Jordan26×
ROAS with 53% CTR and $473K revenue. Industry: 4–6×.
Meta lead ads · Financial services$1.19
Cost per lead across 6,926 leads, against an industry $3–5.
SEO · Luxury watches store86K
Organic clicks and 4.86M impressions in 16 months.
Taught by a certified team: Google Premier Partner (top 3% of Google Partners worldwide), Meta Business Partner and Shopify Partner.
Certificate
Finish the course. Get the certificate.
Graduates receive an Algurus Academy certificate with a unique code that anyone can verify on the Academy website, ready to add to your LinkedIn profile. Try it with your name.
This is an Algurus Academy certificate, not an official Google, Meta or Shopify certification.
Academy certificateThis certifies that
Your Name
Paid Ads
Algurus Academy
Amman, JordanVerify online
with a unique code
Amman, JordanVerify online
with a unique code
How to join
Three steps to your first session.
Visit Algurus Academy
Browse the topics and pick what fits your role, your business or your team.
Request your seat
Ask on the Academy website or on WhatsApp, and choose online or in person, Arabic or English.
Learn live with our team
Join the live sessions, practise on real platforms and earn your Academy certificate.
Prefer we do it for you?
No time to learn? Our agency team can run it.
Training is not for every business. If you would rather hand it over, the same team manages ads, search, stores and social media for 120+ brands.
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Talk to an expert
Talk to the team behind the results
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
- We reply from 7 AM to 10 PM, Amman time
- A first plan within one working day
- Google Premier Partner, Meta, Shopify and Salla Partner
Thank you, we have your request.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
FAQ
Questions about our training.
Who teaches the courses?
Mohammad Khalil, founder of AlGurus, and the AlGurus agency team. The same people who run client campaigns, stores and SEO every day.
Are sessions online or in person?
Both. Sessions are live, online or in person in Amman, Jordan. One-to-one sessions are also available.
Is the training in Arabic or English?
Either. The Academy runs separate Arabic and English groups. In Arabic groups, platform terms stay in English, just as you will see them on screen.
Do I get a certificate?
Yes. Graduates receive an Algurus Academy certificate with a unique code anyone can verify on the Academy website. It is an Academy certificate, not an official Google, Meta or Shopify certification.
Can you train our company's team?
Yes. The Academy offers private group training for companies. Message us on WhatsApp or through the Academy website to plan it.
How do I join?
Visit Algurus Academy at algurusacademy.com, choose your topic and request a seat. Course details, dates and fees are all on the Academy website.
Start learning
Find your course on Algurus Academy.
Topics, dates and enrolment are on the Academy website. Questions first? We answer on WhatsApp.