Performance Max for a watches retailer
Every dollar spent returned 12.9 in revenue, with asset groups built around product lines and audience signals from past buyers.
Performance MaxEcommerce
Google Performance Max Agency in Amman, Jordan
One campaign.
Six channels.
Your rules.
Performance Max lets Google's AI place your ads across Search, YouTube, Display, Discover, Gmail and Maps. We give it the goals, assets, signals and guardrails it needs to sell, not just spend.
Google PartnerPremier 2026Google Premier PartnerTop 3% of Google Partner agencies worldwide
Your inputsHeadlinesImagesVideosProduct feedAudience signalsGoal: ROAS
Performance
Maxone campaign
Maxone campaign
Rendered on SearchIllustrative
Sponsored · yourstore.joSwiss Watches in Amman | Official WarrantyAuthentic automatic watches, delivered in Amman today. Cash on delivery.
Sponsored · YouTubeThe watch he will keep for life15-second product video, skippable after 5 secondsShop now
Ad · yourstore.joNew automatic collectionResponsive banner built from your images and headlinesSee the collection
Sponsored · Discover feedFive watches worth the investment this yearImage card in the Google app feed
Sponsored · Gmail Promotionsyourstore.jo: Your next watch is hereExpands into a full email-style ad when opened
Sponsored · Google MapsYour Store, Abdoun · Open nowPromoted pin with directions and call buttonsDirections
At a glance
AlGurus is a Google Performance Max agency in Amman, Jordan and a Google Premier Partner. We set up conversion goals, Merchant Center feeds, asset groups in Arabic and English, audience signals and brand guardrails, then manage budget and target ROAS every week. For a watches retailer, Performance Max returned 12.9× ROAS, turning $621 of ad spend into $8K in revenue in 18 days.
In plain words
What Performance Max is, and what an agency adds
Performance Max is a goal-based Google Ads campaign type. Instead of building a separate campaign for each channel, you give Google one goal, such as online sales or leads, plus a set of creative assets and a budget. Google's machine learning then decides where to show your ads across Search, YouTube, Display, Discover, Gmail and Maps, which combination of headlines, images and videos to use, and how much to bid in every auction.
That sounds like it runs itself. It does not. Performance Max is only as good as what you feed it. If the conversion tracking counts the wrong thing, it optimises for the wrong thing. If the assets are weak, it shows weak ads everywhere. If nobody sets guardrails, it can spend heavily on your own brand searches and claim credit for sales that would have happened anyway.
Our role is to make the AI work for your business, not for its own metrics. We define the right goals and conversion values, build asset groups around real product themes, write Arabic and English copy, produce images and short videos, connect your product feed and give the campaign audience signals from your best customers. Then we watch the channel and search term insights every week and adjust.
For ecommerce stores in Jordan and the Gulf, Performance Max is often the fastest way to scale once Search is profitable. For lead generation it can work too, as long as lead quality is tracked carefully. Either way, the AI does the bidding; strategy, inputs and judgement are still human work.
What's included
Everything inside our Performance Max management
The work that decides whether Performance Max scales your sales or quietly wastes your budget.
Goals and conversion values
We decide what counts as a conversion and what each one is worth, so the AI chases profit, not volume.
Merchant Center and feed
Product feed set up, approved and improved: titles, images, prices, availability and custom labels.
Asset groups by theme
Separate asset groups for product lines or audiences, each with its own message and landing page.
Creative production
Headlines, descriptions, images and short videos in Arabic and English, built to Google's sizes.
Audience signals
Customer lists, site visitors and custom segments that tell the AI who your best buyers are.
Guardrails
Brand exclusions, negative keywords, URL controls and placement checks to keep spend where it belongs.
Budget and target ROAS
Budget pacing and ROAS or CPA targets adjusted on evidence, not on a single good or bad day.
Channel and search insights
Monthly reporting on revenue, ROAS, CPA and which channels and search themes drive results.
Asset groups
Build an asset group Google's AI can actually use
Google rates every asset group from Poor to Excellent. The rating reflects variety: more strong, different assets give the AI more combinations to test on each channel. Tick the assets below to see how strength builds.
Illustrative · asset group checklist
Ad strengthPoor
Text only. Google can show you on Search, but it will auto-generate visuals for other channels, which rarely look on-brand.
The single most common reason Performance Max underperforms is thin creative. When an asset group has no video, Google may generate one automatically from your images, and it rarely looks like your brand. When there are only two or three headlines, the AI has nothing to test. We aim for Good or Excellent on every asset group before launch, with native Arabic and English versions where the audience needs both.
You can give us whatever you already have: product photos, brand videos, past social content. Our design and video team fills the gaps, resizes everything to Google's formats and keeps a pipeline of fresh assets so the campaign never runs on tired creative. Assets that Google rates as low performers get replaced, and winners inform the next round.
Control
Who controls what in a Performance Max campaign
The most common worry we hear is losing control. You give up some levers and keep the important ones. This is the honest split.
What we decide
The strategic inputs that steer every decision the AI makes.
- Goals and conversion valuesWhich sales or leads count, and how much each is worth
- Budget and target ROAS or CPAHow much to spend and the return we require
- Assets and messagingEvery headline, image and video the AI can use
- Audience signals and search themesWho to look for first
- Exclusions and negativesBrand searches, irrelevant terms, unwanted URLs
- Feed and landing pagesWhat products appear and where clicks land
What Google's AI decides
The moment-to-moment choices no human can make at auction speed.
- Which channel serves each impressionSearch, YouTube, Display, Discover, Gmail or Maps
- The bid in every auctionBased on the likelihood of a conversion
- Which assets to combineThe headline, image and video for each placement
- Who sees the ad beyond your signalsSignals are a starting point, not a hard limit
- Budget split across channelsShifted daily toward what converts
Audience signals
Teach the AI who your best customers are
Audience signals are hints, not targeting. They tell Performance Max where to start looking, which shortens the learning phase and keeps early spend closer to real buyers. The strongest signal is always your own data: people who already bought from you.
We layer signals from strongest to broadest. In Jordan, where many businesses have small but valuable customer lists, even a few hundred past buyers make a measurable difference to how quickly the campaign finds its feet. We refine the signals each month based on which audiences Google reports as converting.
1Strongest
Your customers
Uploaded buyer lists and high-value customers
2
Your website visitors
Cart abandoners, product viewers, past leads
3
Custom segments
People searching terms like "automatic watch amman" or visiting similar sites
4Broadest
Interests and life events
In-market for luxury goods, gift shoppers, newly engaged
Product feed
For online stores, the feed is half the campaign
Performance Max reads your Merchant Center feed to build Shopping ads and to understand what each product is. A vague title means Google does not know which searches to match. We rewrite and enrich feeds on Shopify, Salla, WooCommerce and custom stores.
BeforeLimited reach
- Title
- Watch 42
- Image
- Lifestyle photo with text overlay
- Category
- Missing
- Brand / GTIN
- Missing
- Custom label
- None
AfterReady to scale
- Title
- Men's Automatic Watch 42mm Steel Bracelet, Sapphire Glass
- Image
- Clean product shot on white, plus lifestyle extras
- Category
- Apparel & Accessories > Jewelry > Watches
- Brand / GTIN
- Filled from supplier data
- Custom label
- High margin · Best seller
Custom labels are where strategy meets the feed. By tagging products by margin, price range or stock level, we can split them into separate asset groups with their own ROAS targets, so best sellers get pushed and low-margin items do not eat the budget.
Proof
Performance Max results from a real account
A watches retailer with an established Search account and clean conversion tracking, which is exactly the situation where Performance Max shines.
Revenue from $621 of ad spend
A focused budget, a clean product feed and the right conversion values let the campaign find buyers across channels from day one of scaling.
$621 spend$8K revenue
Google PartnerPremier 2026Google Premier Partner
Premier status is held by the top 3% of Google Partner agencies worldwide. It gives us direct access to Google support and early access to new campaign features, including Performance Max updates.
Readiness check
Is your business ready for Performance Max?
Performance Max learns from data. Launch it too early and it spends while it guesses. Answer five quick questions for an honest first read.
Is conversion tracking set up and counting real sales or leads?
Do you already get conversions from Google Ads or your website every week?
Do you have product photos or videos we can use, or budget to create them?
For stores: is your Merchant Center feed approved? (Say yes if you sell services.)
Can you give the campaign a few weeks to learn before judging it?
Answer the questions
Your result appears here. Nothing is sent anywhere.
Start with Search first
Performance Max needs data it does not have yet. A Search campaign with solid tracking will earn that data and sales at the same time.
Almost ready
Fix the gaps you answered "no" to first. We usually close them in the first two to three weeks of onboarding.
Ready for Performance Max
You have the foundations. Book a call and we will plan asset groups, signals and a test budget for your account.
Process
How we launch and scale Performance Max
Readiness audit
We check tracking, conversion data, feed health and creative, and tell you honestly if Search should come first.
Foundations
Conversion goals and values, enhanced conversions, Merchant Center feed fixes and customer lists uploaded.
Asset groups and signals
Asset groups by product theme, Arabic and English creative, audience signals, search themes and exclusions.
Launch and learning
A controlled budget during the learning phase, with no big changes that would reset what the AI has learned.
Optimise and scale
Low-rated assets replaced, targets tightened, budget raised in steps as ROAS holds.
Deliverables
What you get
- Conversion tracking audit and setupGA4, Tag Manager, enhanced conversions and correct values.
- Merchant Center feed optimisationTitles, categories, images and custom labels for online stores.
- Asset groups rated Good or betterBuilt per product line or audience, with landing pages matched.
- Arabic and English creativeHeadlines, descriptions, images and short videos in Google's formats.
- Audience signals from your own dataCustomer lists, visitors and custom segments, refined monthly.
- Brand and budget guardrailsBrand exclusions, negatives and URL rules so spend stays productive.
- Monthly creative refreshNew assets to replace low performers before fatigue sets in.
- Plain-language monthly reportROAS, CPA, conversions, channel and search theme insights, next steps.
Honest fit
When Performance Max is (and isn't) the right choice
Performance Max is powerful in the right conditions and expensive in the wrong ones. Here is how we decide.
A strong fit when
- You run an online store with a product feed and want to scale beyond Search.
- Conversion tracking is reliable and you already see regular conversions.
- You have, or can create, images and videos of your products or service.
- You care about total revenue or leads more than about controlling every placement.
- You can commit a stable budget for a few weeks while the campaign learns.
Probably not yet when
- Tracking is missing or unreliable. The AI will optimise toward noise.
- You have very few conversions. Search usually earns that data first.
- You need strict control over exactly which searches or sites show your ads, for legal or brand reasons.
- Lead quality matters a lot and you cannot feed back which leads became customers.
- The budget is too small to run Performance Max alongside a working Search campaign.
Paid Ads tool
Get your ads analyzed
Upload 1 to 3 screenshots of your ads dashboard. Our team reviews it and the audit arrives in your inbox as an AlGurus-branded PDF.
Analyze my ads
- Reviewed by our team
- PDF to your inbox
- Arabic or English
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Talk to an expert
Talk to the team behind the results
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
- We reply from 7 AM to 10 PM, Amman time
- A first plan within one working day
- Google Premier Partner, Meta, Shopify and Salla Partner
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FAQ
Performance Max questions, answered
What is Google Performance Max, and how is it different from other campaigns?
Performance Max is a goal-based campaign that gives you access to all of Google's ad inventory, including Search, Display, YouTube, Gmail, Discover and Maps, from one campaign. Traditional campaigns are built and managed channel by channel. Performance Max uses Google's machine learning to find the customers most likely to convert across all those channels, based on your goal, such as sales or leads.
Will an automated campaign work for our audience in Jordan?
Yes, when it is fed properly. The AI can find patterns in local behaviour that no manual setup would catch. Our job is to give it the right foundations:
- Audience signals: your past customers and website converters, so Google knows who to look for.
- Localised assets: images, videos and copy in Arabic and English that resonate with your audience.
- Local conversion tracking: actions that matter here, such as purchases with cash-on-delivery confirmation or lead form submissions.
We're worried about losing control. How do you manage it?
The campaign is automated, but the strategy is not. We keep control through goal setting (the right conversions and values), continuous asset creation and testing, audience signal refinement, and budget and target ROAS management. We also add brand exclusions, negative keywords and URL rules so the campaign cannot drift into searches or pages that do not serve you.
What creative assets do we need, and can you create them?
Performance Max needs a mix of landscape, square and portrait images, logos, horizontal and vertical videos, headlines and descriptions. Our in-house team designs graphics, produces video ads and writes copy in Arabic and English, all to Google's specifications. You share what you have, and we fill the gaps to build a strong asset portfolio.
How do you measure success when it runs on so many channels?
We focus on business outcomes: return on ad spend, cost per acquisition and total conversion volume. On top of that we use Google's channel and search term insights to show which channels and themes drive results. You get one clear monthly report on how Performance Max is growing your business, without the noise.
Will Performance Max steal sales from our Search campaigns or brand name?
It can, if nobody sets guardrails. Performance Max likes cheap brand searches because they convert easily. We add brand exclusions so your brand traffic stays in a dedicated Search campaign, and we compare total results across the account rather than letting each campaign claim the same sale.
How long does Performance Max take to work?
Expect a learning phase of a few weeks after launch, during which results move around as the AI tests channels and assets. We avoid big changes in that period because they restart the learning. We judge performance over a longer window, then tighten targets and scale budget in steps.
Does Performance Max work for lead generation, not just ecommerce?
Yes, with care. The risk with leads is that the AI finds cheap but low-quality form fills. We reduce that by tracking qualified leads where possible, importing offline results from your CRM or WhatsApp follow-up, and using strong audience signals from past customers.
Do we still need Search campaigns if we run Performance Max?
In most accounts, yes. Search gives full control over your most important keywords and your brand name, and its data helps Performance Max learn faster. The two work best together, with clear roles for each.
What budget do we need for Performance Max?
It needs enough budget to gather conversions across channels, and that depends on your product price and conversion rate. We size the test budget from your margins and past data, and share the numbers for your account on the strategy call.
Keep exploring
Related Google Ads services
Google Ads AgencyAll Google campaign types
Paid AdsEvery paid channel we run
Search AdsKeywords you choose
YouTube AdsVideo before and between views
App AdsInstalls and in-app actions
Display AdsBanners across millions of sites
Maps AdsVisits and directions
Google Shopping AdsProducts above the results
Let the AI bid. Let us set the rules.
Book a 30-minute strategy call. We will check your tracking, feed and creative, and tell you honestly whether Performance Max is ready to scale your sales.