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Since 2018 · Um Uthaina, Amman
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A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
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WhatsAppA Shopify store selling gold-plated jewelry to North America, run on Facebook and Instagram from Amman: 746 purchases between May and October 2026, with Instagram Stories and Feed carrying the sales and the 35–44 age group buying the most.
746
purchases from Meta Ads in the USA and Canada
From 1 May to 15 October 2026, AlGurus ran Meta Ads on Facebook and Instagram for a Shopify store selling gold-plated jewelry to the USA and Canada. Ads Manager reports 746 purchases: 696 in the USA at a 2.97 purchase ROAS and 50 in Canada at 3.41. By placement, Instagram Stories brought 361 purchases (2.96 ROAS), Feed 334 (3.13, the best return) and Instagram Reels 51 (2.58), so Stories and Feed together carried 93.2% of all purchases. The 35–44 age group bought the most, 312 purchases, at the highest return of the top three ages, 3.33.
The client is a Shopify store that sells gold-plated jewelry online to customers in the United States and Canada. It had no big brand name to lean on, and when AlGurus started running its Meta Ads in May 2026, monthly store sales were around $1,000, according to the store’s own figures. The goal was simple to say and hard to do: make Facebook and Instagram a steady, profitable source of online orders in two countries at once.
Gold-plated jewelry sits in a crowded space. Buyers scroll past hundreds of rings, chains and earrings every week, prices are visible everywhere, and the decision to buy is quick and visual. A store this size cannot win by outspending anyone; it has to find where its buyers actually are and keep the budget there.
The USA is the volume market and Canada the smaller one. Each needed to be judged on its own purchases and return, not hidden inside a blended total.
Jewelry is bought on a phone, in a second, from an image. The ads had to win in the placements where people actually stop and tap.
With a small starting base, every dollar had to come back as a purchase. The account was read on purchases and purchase ROAS from day one.
Rather than guessing which audience or placement would work, we set the account up around one outcome, a purchase on the store, and read every result three ways: by country, by placement and by age. Budget followed what sold.
ObjectiveTurn Facebook and Instagram into a steady source of Shopify purchases from buyers in the USA and Canada, measured on purchases and purchase ROAS.
Campaigns built for purchases across Facebook and Instagram, with the USA and Canada reported separately so each country is judged on its own return.
Creative built for the full-screen, phone-first placements where jewelry is discovered, with the Feed as the second shop window.
Results read by placement, age and country, with spend leaning toward the slices that returned more and away from the ones that returned less.
None of this is exotic. What made the difference was discipline: the same two numbers, purchases and purchase ROAS, read the same way every time, so that a placement or an age group earned its budget instead of being given it.
Drag the timeline or press play. Each stop shows how we read the account and the number behind it, and the results board fills as you go.
A Shopify store selling gold-plated jewelry to customers in the USA and Canada, starting small. The job: turn Facebook and Instagram into a steady source of online purchases across two countries, managed remotely from Amman.
The account was set up around purchases, not clicks or reach. Purchases and purchase ROAS are the two numbers every report and every budget move was read against, country by country.
696
at a 2.97 purchase ROAS
Read by placement, two placements did almost all the selling: Instagram Stories brought the most purchases and Feed the best return. Instagram Reels sold too, at a lower return.
3.13
purchase ROAS on Feed, from 334 purchases
Read by age, the 35–44 group was both the largest buyer and the best return of the three top age groups. 25–34 and 45–54 followed, both above a 3 ROAS.
3.33
purchase ROAS for 35–44, from 312 purchases
The USA delivered the volume. Canada delivered far fewer purchases, but at a higher return, which is a reason to keep it in the plan rather than fold it into the bigger market.
3.41
the highest return of any country, from 50 purchases
Between 1 May and 15 October 2026, Meta Ads brought 746 purchases to the store, 93.2% of them from Instagram Stories and Feed.
746
from Meta Ads in the USA and Canada, 1 May – 15 Oct 2026
Ads Manager covers 1 May to 15 October 2026. The stops follow the order of the work and the way the results were read; they are not dated milestones.
A 30-minute strategy call. We break your Meta results down by country, placement and age, and show you where the next dollar should go.
Between 1 May and 15 October 2026, Meta Ads Manager reports 746 purchases for the store: 696 from the USA at a 2.97 purchase ROAS and 50 from Canada at 3.41. Over the same months, monthly store sales grew from about $1K to more than $30K, according to the store’s own figures. The charts below are straight from the three Ads Manager breakdowns; there is no benchmark or before-and-after figure in them.
Instagram Stories, Feed and Instagram Reels
USA 696 purchases, Canada 50
Top three age groups by purchases
Three things stand out. First, placement: Instagram Stories brought the most purchases (361, at 2.96) and the Feed brought almost as many (334) at the best return of any placement, 3.13. Together they made 695 of 746 purchases, or 93.2%. Instagram Reels sold too, 51 purchases at 2.58, but at a lower return. Second, age: among the three age groups that bought the most, 35–44 led on both counts, 312 purchases at a 3.33 ROAS, ahead of 25–34 (181 at 3.02) and 45–54 (146 at 3.04). Third, country: the USA delivered the volume, while Canada, with far fewer purchases, returned more on every dollar.
| Slice | Purchases | Purchase ROAS |
|---|---|---|
| USA and Canada (all purchases) | 746 | 2.97 (USA) · 3.41 (Canada) |
| USA | 696 | 2.97 |
| Canada | 50 | 3.41 |
| Instagram Stories | 361 | 2.96 |
| Feed | 334 | 3.13 |
| Instagram Reels | 51 | 2.58 |
| Age 35–44 | 312 | 3.33 |
| Age 25–34 | 181 | 3.02 |
| Age 45–54 | 146 | 3.04 |
Real screenshots from the ad, analytics and store accounts behind this case. Client names and account details are not shown. Open any screenshot to see it full size.
93.2% of purchases came from two placements. For jewelry, the vertical, full-screen story and the classic feed post still do the selling.
The 35–44 group bought the most and returned the most of the top three ages. Creative and offers aimed only at the youngest shoppers would have missed them.
Canada sold far less than the USA but at a higher return. Blended into one number, that efficiency would have been invisible.
Visual by default. Stories, Feed and Reels show jewelry close up, on a phone, where it is bought.
Cross-border from one account. The USA and Canada run side by side, each read on its own purchases and ROAS.
Shopify-ready. Purchases tracked from the store back to the ad, so budget decisions rest on real sales.
Google PartnerPremier 2026MetaBusiness PartnerShopifyPartnerSallaPartnerBuilt by a Google Premier Partner, Meta Business Partner, Shopify Partner and Salla Partner agency in Amman: $28M+ in ad spend managed, 75+ Shopify stores delivered, 120+ brands served. Google Premier Partner: Top 3% of Google Partners in the World.
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Reference:
746 purchases between 1 May and 15 October 2026: 696 from the USA and 50 from Canada, as reported in Meta Ads Manager.
A 2.97 purchase ROAS in the USA and 3.41 in Canada. We report the two countries separately, as Ads Manager shows them, rather than a blended figure.
Instagram Stories brought the most purchases, 361 at a 2.96 ROAS. Feed brought 334 at the best return, 3.13, and Instagram Reels 51 at 2.58. Stories and Feed together made 93.2% of all purchases.
Of the three top age groups in this account, 35–44 bought the most (312 purchases) at the highest return (3.33 ROAS), followed by 25–34 (181 at 3.02) and 45–54 (146 at 3.04).
Yes. Meta Ads is run from one account wherever the buyers are. AlGurus manages this account from Amman for buyers in the USA and Canada, reporting each country on its own purchases and ROAS.
Those are seasonal pushes for jewelers selling in Jordan, such as our Valentine’s Day jewelry case and our Black Friday jewelry case. This one is an always-on cross-border store, read from May to October 2026 by country, placement and age.
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