Shopify Store Redesign Agency in Amman, Jordan

Your store works. It just stopped working for you.

Most of the stores we redesign are not broken. They take orders every day. But they were set up years ago on a theme that has been patched by several people, they carry apps nobody remembers installing, and they were designed for desktop English shoppers while the real customers now arrive on a phone, often from an Instagram or Snapchat ad, and often reading Arabic.

If two or more of the signs below sound familiar, a redesign usually pays for itself faster than another round of patches.

Changing colours is a reskin. We rebuild the store underneath.

A reskin swaps fonts, colours and banners on top of the same theme, the same apps and the same tracking. It looks new for a week and inherits every old problem. A redesign at AlGurus is a full rebuild of everything customers touch, which is why we scope and price it like a new store build. The difference shows up in speed, in conversion and in the data your ads receive.

Nine pieces, one store that sells.

Every redesign covers the same nine areas. The depth of each one depends on what the audit finds, the size of your catalogue and the markets you sell to.

Before we design anything, we find where buyers leave.

A redesign that starts from taste ends up as a reskin. Ours starts from your data. We read your Shopify analytics and GA4 funnel, split it by device, traffic source and language, and review recordings and heatmap-style scroll and tap patterns on your key templates. Then we walk the store the way a customer does: from an ad, on a phone, in Arabic and in English.

Pick a stage of the funnel to see what the audit looks at and what usually changes in the redesign.

Your business data stays. The shopping experience is rebuilt.

A redesign happens inside your existing Shopify store. Nothing is exported and re-imported, so the records that matter to your business are never at risk. What changes is everything the customer sees and everything that runs in their browser.

Built for how people in Amman, Riyadh and Dubai actually pay and receive.

A store that converts in Jordan and the Gulf needs more than a translated menu. Arabic shoppers expect a layout that reads naturally from right to left, payment options they trust, and delivery information they can rely on before they commit. We design these into the templates instead of adding them as apps afterwards. Which payment methods you can switch on depends on your business registration and the providers approved for your store; we help with that setup.

Ads can only optimise on the purchases they can see.

Meta, Google and Snapchat decide who sees your ads based on the conversion data your store sends back. When that data is incomplete because of browser blocking, or doubled because two apps fire the same purchase, the platforms learn from the wrong signals and every sale costs more. A redesign is the right moment to rebuild tracking cleanly, because the theme code is changing anyway.

We set up GA4 ecommerce events, the Meta pixel with the Conversions API, Google Ads conversion tracking with enhanced conversions and, where you advertise there, the Snapchat pixel and Conversions API. Browser and server events share an event ID so the platforms count each purchase once. Then we place test orders and confirm every event in each platform before launch.

The live store keeps selling while the new one is built.

Shopify lets a store hold several themes at once, with only one published. We duplicate your live theme and build the redesign on that copy, so customers keep shopping on the current store throughout the project. You review the new store through a private preview link on your own phone, with your real products and prices.

When everything is approved and tested, we publish the new theme at a quiet hour. The switch takes seconds, there is no maintenance page and no lost orders. The old theme stays in your theme library as a backup, so rolling back is one click if anything unexpected appears.

Ads work better when the place they land converts.

Most of our redesign clients also run paid ads with us, and that is not a coincidence. An ad can only bring a customer to the door. The store is the place the customer lands, and it decides whether the click becomes an order. When the same team designs the store, writes the ad creatives and runs the campaigns, the product page matches the ad, tracking reports every purchase, and each improvement on one side makes the other side cheaper.

Stores we build are judged by orders, not screenshots.

We have built more than 75 Shopify stores and managed more than $28M in ad spend for over 120 brands. The numbers below come from a single Shopify store we have built and grown with the owner over five years; they show the metrics we focus on in every redesign: conversion rate, order value and customers who come back.

From audit to published theme, in six steps.

The length of a redesign depends on the number of templates, the size of the catalogue, the apps involved and whether Arabic is new. After the audit you receive a dated plan with review points, and progress is visible on the preview link throughout.

When a Shopify redesign is (and isn't) the right choice

A redesign is a real project, priced like a new store build. It is the right move in some situations and too much in others. If you recognise yourself on the right, we will say so on the call and suggest something smaller.

Shopify store redesign: your questions answered.

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