Merchant Center setup
Account, business info, shipping and return policies set up correctly, with your Shopify, Salla or WooCommerce feed connected and verified.
Ecommerce Google Ads Agency in Amman, Jordan
Be on the shelf
when they search.
Google Shopping, Performance Max and Search for online stores. A Merchant Center feed Google trusts, campaigns split by margin and best sellers, and conversion tracking that matches the orders in your store.
Google Premier PartnerShopify PartnerSalla Partner
Shopping results · sample storeIllustrative
Sponsored · Shopping4 results
Classic Automatic Watch, Men, 40mm, Navy Dialyourstore.jo · Your product
Automatic Watch Steel Braceletcompetitor-a.com
Mens Watch 42mmmarketplace.jo
Diver Automatic 41mmcompetitor-b.com
Why your product showed
title"Men" + "Automatic"product_typeWatches > Mengendermaleavailabilityin_stock
Sponsored · Shopping4 results
Gold Chain Necklace 21Kcompetitor-c.com
Women's Gold Pendant Necklace, 21K, 45cmyourstore.jo · Your product
Necklace Set Gold Platedmarketplace.jo
Layered Necklacecompetitor-d.com
Why your product showed
title"Women" + "Gold" + "Necklace"material21K goldgoogle_product_categoryNecklacesimage_linkclean, white background
Sponsored · Shopping4 results
ساعة أوتوماتيك رجالية كلاسيكية ٤٠ ملمyourstore.jo · Your product
ساعة رجالية ستانلسcompetitor-a.com
ساعة كلاسيكmarketplace.jo
ساعة غطسcompetitor-b.com
Why your product showed
titleArabic feed titlecontent_languagearshippingJordan, next daybrandset
Sponsored · Shopping4 results
Running Shoe, Men, Size 43, Blackyourstore.jo · Your product
Sport Sneakerscompetitor-e.com
Trainers Unisexmarketplace.jo
Road Runner 2competitor-f.com
Why your product showed
size43item_group_idvariants groupedcolorblackavailabilityin_stock
At a glance
AlGurus is a Google Premier Partner agency in Amman, Jordan that runs Google Ads for online stores: Shopping, Performance Max and Search, powered by a Merchant Center product feed. We set up the feed, conversion tracking with enhanced conversions, and campaigns segmented by margin and best sellers. Real results include 26× ROAS on Search for a luxury jewelry store and 12.9× ROAS on Performance Max for a watches retailer.
Google for stores, not for clicks
On Google, the shopper already knows what they want. Your job is to be the product they see, at the moment they type it, with the right image, title and delivery promise.
Social ads create demand. Google captures it. When someone in Amman or Riyadh searches for a men's automatic watch, a 21K gold necklace or running shoes in size 43, they are close to buying. Ecommerce Google Ads puts your products in front of those searches, on the Shopping tab, at the top of results, on YouTube, Gmail and Discover, and lets you pay mostly for shoppers with clear intent.
For stores, Google Ads is not really a keyword game anymore. Shopping and Performance Max are driven by your product feed: the titles, images, categories and attributes you send to Google Merchant Center decide which searches your products can appear for. So our ecommerce Google Ads service starts with the feed, adds tracking that reports real purchase values, and then builds campaigns that spend more on products that make you money and less on the ones that only collect clicks.
What's included
The full Google stack for an online store.
From Merchant Center to the monthly report, set up and run by one team.
Feed optimisation
Titles, product types, categories, GTINs, images and Arabic versions rewritten so your products match the searches shoppers really make.
Shopping and Performance Max
Product-led campaigns across Shopping, Search, YouTube, Display, Gmail and Discover, guided by your feed and your best signals.
Search for brand and high intent
Search campaigns for your brand name and specific product terms, with negatives that keep spend on buyers.
Custom labels by margin
Products grouped into heroes, hidden gems, budget drains and new arrivals, each with its own ROAS target.
Enhanced conversions and GA4
Purchase tracking with order values, enhanced conversions for accuracy, and GA4 linked so every channel is compared fairly.
Promotions and free listings
Merchant promotions for sale periods and free product listings switched on, so you appear in more places at no extra cost.
Reporting matched to orders
Revenue, ROAS, cost per purchase and top products, checked against your store admin every week.
Proof
Real Google results for online retailers.
Three results from stores we run on Google. Real accounts, real revenue.
Search Ads · luxury jewelry, Jordan26×ROAS with a 53% click-through rate and $473K in revenue. Industry 4–6× ROAS.
Search Ads · watches retailer8.65×ROAS, 22.3% CTR and $1.19M in revenue between 2019 and 2025.
Performance Max · watches retailer12.9×ROAS. $8K in revenue from $621 of spend in 18 days.
Google Partner since 2018 and Google Premier Partner in 2026, in the top 3% of Google Partners worldwide. Shopify Partner and Salla Partner with 75+ Shopify stores built.
Feed title builderIllustrative
Product title sent to Merchant Center
ATL-RA-0C02
Searches this title can now match
Product feed
On Shopping, your title is your keyword.
Shopping and Performance Max campaigns have no keyword list. Google reads your product feed and decides which searches each product is relevant for. A product called "ATL-RA-0C02" can only match people who type that code. The same product titled with its brand, gender, type, key feature, size and colour can match dozens of real searches. Build the title in the sample to see it.
Feed work is where most of our early gains come from, and where most stores leave money on the table. Our feed optimisation covers:
- Titles in the order shoppers search: brand, product type, key attributes, then size and colour.
- Product types and Google product categories that put each item on the right shelf.
- GTINs or brand and MPN where they exist, so Google can match your product to its catalog.
- Images on clean backgrounds, without promotional text that triggers disapprovals.
- Variants grouped by item group ID, with size, colour and material as separate attributes.
- Arabic titles and descriptions as a second feed for Arabic searches in Jordan and the Gulf.
- Shipping and return settings that match your store, so Google can show delivery details.
We also clear Merchant Center diagnostics: price and availability mismatches, missing policies, misrepresentation warnings and image issues that can quietly remove products from your ads.
Campaign types
Shopping, Performance Max or Search? Usually all three.
Each campaign type does a different job for a store. Here is how we use them together.
Standard Shopping
Product listing ads with image, title, price and store name, on the Shopping tab and above search results. Standard Shopping gives the most control: you see the search terms, set bids by product group and add negatives. We use it for stores that need tight control, for testing feeds, and for product groups that Performance Max underserves.
Where it shows
Google Search, Shopping tab, Images
Driven by
Your feed and bids
Best for
Control and clear reporting
We watch
Search terms, product ROAS
Performance Max for retail
One campaign that reaches shoppers across Search, Shopping, YouTube, Display, Gmail, Discover and Maps, using your feed plus images, videos and text. It can scale fast when it has good signals, but it can also drift to cheap placements or spend on your brand name. We give it clean conversion data, separate asset groups by category, add brand exclusions and feed it audience signals from your customer lists.
Where it shows
All Google channels
Driven by
Feed, assets and signals
Best for
Scaling proven products
We watch
New customers, channel mix
Search for stores
Text ads still matter for stores. Brand campaigns protect your name from competitors. Category and product campaigns catch searches like "luxury watches in Amman" where a strong message, sitelinks to collections and a delivery promise can win. Our real Search results for jewelry and watches came from exactly this kind of tight, high-intent campaign.
Where it shows
Google Search results
Driven by
Keywords and ad copy
Best for
Brand and high-intent terms
We watch
Impression share, CTR, ROAS
Margin segmentation
Spend on products that make you money.
Google treats every product the same unless you tell it not to. We split your catalog with custom labels in the feed, so each group gets the budget and target it deserves. Pick a group.
Heroes
Your proven best sellers. They get their own campaign or asset group, a ROAS target close to your break-even so they can win more auctions, and the most budget. When a hero runs low on stock, we pull it back before it wastes clicks.
Hidden gems
Products that convert well but rarely get shown, because Google spreads budget toward items with more history. Separating them gives them their own budget and a chance to become heroes.
Budget drains
Products that collect clicks without orders, often because of price, images or reviews. We move them to a low-budget group with a strict ROAS target, fix the listing, or exclude them entirely.
New arrivals
New products have no data, so Google is slow to show them. A dedicated group gives them guaranteed visibility for their first weeks, then moves them into the right bucket based on results.
Labels can also follow margin bands, price ranges, seasonality or stock levels. On Shopify and Salla we usually set them through the feed app or a supplementary feed in Merchant Center, and refresh them monthly as products move between groups.
Search terms
Pay for buyers, not browsers.
Every week we read the search terms that triggered your ads. Some are perfect buyers. Some are researchers who may buy later. Some will never buy from a store at all: people looking for repairs, jobs, free items or a competitor's address. On a store account, cleaning out that last group is one of the fastest ways to improve ROAS.
We also keep brand and non-brand spend apart. Searches for your own store name are cheap and convert well, so if they sit inside Performance Max they can make the whole campaign look better than it is. We exclude your brand from Performance Max, run it in its own Search campaign, and report brand and non-brand ROAS separately, so you know how many new customers Google really brings.
Search terms · weekly reviewIllustrative
luxury watches for men ammanBuyerKeep, raise bid
atlas automatic price jordanBuyerKeep, match product
how to wind an automatic watchResearchExclude or low bid
best watch brandsResearchWatch, low bid
watch repair ammanNot a buyerNegative keyword
free watch giveawayNot a buyerNegative keyword
watch shop jobsNot a buyerNegative keyword
gold necklace 21k womenBuyerKeep, own ad group
How it works
From feed audit to profitable scale.
Five steps, in this order, for every store we take on.
Feed and account audit
We review Merchant Center, your feed, tracking, past campaigns and margins, and agree ROAS targets.
Fix the foundations
Feed rewritten, diagnostics cleared, enhanced conversions and GA4 set up and tested with real orders.
Launch the structure
Brand Search, Performance Max and Shopping launched, split by custom labels and markets.
Weekly optimisation
Search terms, product groups, bids, assets and feed titles improved every week.
Scale and report
Budget moves to winning products and markets, with weekly reports matched to store orders.
What you get
Everything your store needs on Google.
Your ad account, Merchant Center and data stay yours. Ad spend is billed by Google directly to you.
- Merchant Center set up and diagnostics cleared
- Optimised feed in English and Arabic
- Custom labels for margin and best sellers
- Performance Max with brand exclusions
- Shopping and Search campaigns where they win
- Enhanced conversions and GA4 tracking
- Weekly search terms and negatives review
- Seasonal promotions in Merchant Center
- Weekly report matched to your store admin
- Strategy review with a senior specialist monthly
Honest fit
When ecommerce Google Ads are (and aren't) the right choice.
Google rewards stores with demand to capture. Here is how to tell.
The right choice when
- People already search for what you sell, by product, brand or category.
- You stock branded products with GTINs, or products with clear attributes like size and material.
- Your prices and delivery are competitive when shown next to other stores.
- You want steady, intent-driven sales alongside your social ads.
- You have a working feed or a store on Shopify, Salla or WooCommerce we can connect.
Not the right choice when
- Your product is new and nobody searches for it yet. Create demand on Meta, Snapchat or TikTok first.
- Your prices are clearly higher than identical products shown next to yours, with no reason given.
- Products are in restricted categories that Merchant Center does not allow.
- You cannot share margin or product cost data, so targets would be guesses.
- Your site is slow or checkout is broken. Fix that before paying for clicks.
Most stores do best with Google capturing demand and a social channel creating it. Ask us on the call, or see Ecommerce Meta Ads and Google Shopping Ads.
Paid Ads tool
Get your ads analyzed
Upload 1 to 3 screenshots of your ads dashboard. Our team reviews it and the audit arrives in your inbox as an AlGurus-branded PDF.
Analyze my ads
- Reviewed by our team
- PDF to your inbox
- Arabic or English
From the blog
All articlesRelated guides
Google Ads
How Much Do Google Ads Cost in Jordan? (2026 Pricing Guide)
Real CPC ranges by industry, realistic monthly budgets, and the four budget mistakes we keep finding in Amman accounts.
10 min read
SEO & GEO
Beyond the Build: Why You Need Shopify SEO & Marketing Experts in Jordan
Shopify SEO, content marketing and product page optimization: how they grow a store in Jordan after launch.
6 min read
Google Ads
Is Your Google Ads Budget Evaporating? The Ultimate Google Ads Audit Service for Jordanian Businesses
What a real Google Ads audit checks, where budgets leak in Jordanian accounts, and a self-check you can run in 30 minutes.
8 min read
Talk to an expert
Talk to the team behind the results
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
- We reply from 7 AM to 10 PM, Amman time
- A first plan within one working day
- Google Premier Partner, Meta, Shopify and Salla Partner
Thank you, we have your request.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
FAQ
Ecommerce Google Ads questions.
What store owners ask before they start.
What is the difference between Google Ads and ecommerce Google Ads?
Ecommerce Google Ads is built only for online stores. It runs on your product feed through Merchant Center and focuses on Shopping, Performance Max and high-intent Search, measured on purchases and ROAS. General Google Ads may focus on leads, calls or app installs.
Do I need Google Merchant Center?
Yes, for Shopping and for product ads in Performance Max. We set it up, connect your store feed, configure shipping and return policies, and fix any diagnostics so your products are approved.
Should I use Performance Max or Standard Shopping?
Often both. Performance Max scales well when it has strong data. Standard Shopping gives more control and clearer search term data. We decide by catalog size, budget and how much control your margins need.
What ROAS can I expect from Google Ads for my store?
It depends on your products, prices and competition, so we work out your break-even ROAS first. Our real results include 26× ROAS on Search for a luxury jewelry store and 12.9× on Performance Max for a watches retailer, but we never promise a number before seeing your data.
Can you run Google Shopping ads in Arabic?
Yes. We create an Arabic version of your feed with Arabic titles and descriptions, so your products can appear for Arabic searches in Jordan, Saudi Arabia and the rest of the Gulf.
Do you work with Shopify and Salla stores?
Yes. We are a Shopify Partner and a Salla Partner. We connect the feed through each platform's Google integration or a feed app, and set up purchase tracking with order values.
Why are my products disapproved in Merchant Center?
Common reasons are price or availability mismatches between feed and site, missing return or shipping policies, image issues, and misrepresentation flags. We diagnose the cause and fix it at the source.
Should my brand name be in Performance Max?
Usually not. Brand searches are cheap and convert well, which can hide weak performance elsewhere. We exclude your brand from Performance Max and run it in a separate Search campaign.
How long before Google Ads brings sales?
Search and brand campaigns can bring orders in the first days. Performance Max and Shopping usually need a few weeks to learn, and the feed improvements build over the first two to three months.
Related
More ways to sell online.
Your products, on the right shelf
Be the product they find when they search.
Book a 30-minute strategy call. We review your feed, Merchant Center and tracking, and you leave with a list of fixes and a campaign plan.