Strategy and goal setting
We decide what YouTube should do for you: sell, generate leads, launch, or grow search demand, and set the campaign type and budget split to match.
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Your industry, your market
By industry13 industries
Luxury & retail5
Ecommerce & tech3
Food & hospitality1
Services & lead generation4
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Since 2018 · Um Uthaina, Amman
About AlGurus
A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
Google Premier, Meta, Shopify, Salla
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SEO & GEO checkup, ad analyzer
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Send your website or your ads dashboard. Our team reviews each request and emails you a branded PDF audit.
Since 2018 · Um Uthaina, Amman
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Services · Goal finder
What do you want to grow?
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Real result
Top 3%
of Google Partners worldwide — we’re a Google Premier Partner
See the case studiesBook a strategy callYour growth pathTwo ways to learn
Real result
13+
years running real campaigns — now taught at Algurus Academy
Visit Algurus AcademyBook a strategy callPaid AdsTurn ad spend into measurable revenue.10 services
Most requested
Open Paid AdsOrganic TrafficRank on Google, Maps, app stores and AI answers.4 services
Most requested
Open Organic TrafficWeb DevelopmentFast stores and sites built to convert.6 services
Most requested
Real result
326K JOD
in Shopify sales for a hardware store
75+ Shopify stores built
See the case studiesSocial Media ManagementContent and community that keep you top of feed.3 services
Most requested
Open Social Media ManagementGraphic DesignA brand people recognise in one scroll.4 services
Most requested
Open Graphic DesignConsultationSenior eyes on your ads, store and growth plan.5 services
Most requested
Open ConsultationTrainingLearn it from the team that runs it — via Algurus Academy.Algurus Academy
Courses at Algurus Academy
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next thirty.
We plan, script, produce and run YouTube ads for brands in Jordan and the Gulf. Built to be watched in Arabic and English, and measured all the way to the sale.
Google Premier PartnerTop 3% of Google Partner agencies worldwide
AlGurus runs YouTube Ads for brands in Amman, across Jordan and in the Gulf, as a Google Premier Partner. We handle strategy, Arabic and English scripts, video production, targeting and measurement for skippable, non-skippable, bumper, in-feed and Shorts ads, and we report on views, clicks and the sales or leads that follow, not just on view counts.
YouTube Ads are video ads that play before, during or next to YouTube videos, inside YouTube search results and the Home feed, and between Shorts. You buy them through Google Ads, so they share the same audiences, conversion tracking and reporting as your Search and Performance Max campaigns.
That is the real advantage. A banner can show your product; a video can show it working. A clinic can walk through a treatment room, a restaurant can show the grill at dinner time, a jewelry brand can put a necklace on a real person under real light. For anything people need to see, hear or trust before they buy, video does a job that text ads cannot.
In Jordan, most YouTube viewing happens on phones, in Arabic and English, often with the sound on. That shapes how we make and run ads: the product appears in the first second, captions carry the message for silent viewers, and every script has an Arabic version written by a native speaker rather than translated.
YouTube is not only an awareness channel. Run with the right goal, the right audience and proper tracking, it drives website visits, leads and purchases, and it makes your Search and Shopping ads work harder, because people search for brands they have just watched.
Each format has a different contract with the viewer. We match the format to the goal, then cut the same shoot into every length we need.
| Format | How it plays | Best for | How you pay |
|---|---|---|---|
| Skippable in-stream | Plays before or during a video; viewer can skip after 5 seconds | Sales, leads and site traffic at scale | Per view (about 30 seconds watched or a click) or toward a conversion goal |
| Non-skippable in-stream | Up to 15 seconds, no skip button | A full message you need everyone to see | Per thousand impressions |
| Bumper | 6 seconds, no skip button | Reminders, launches, offers, frequency | Per thousand impressions |
| In-feed | A thumbnail and headline in search results, Home feed and Watch next | Longer videos: reviews, tutorials, stories | When someone clicks to watch |
| Shorts | Vertical, full-screen, between Shorts | Reach on mobile, younger audiences, products that move | Through Demand Gen or Video campaigns |
Most of our accounts run a mix: skippable ads aimed at conversions as the engine, bumpers to keep the brand in front of people who already watched, and Shorts for reach on mobile. Google sets the exact format rules and they change from time to time; we keep each campaign in line with the current specifications so ads are never rejected or cropped.
Drag the playhead. Every ad we write follows this structure, then gets cut down to 15 and 6 seconds from the same footage.
Everything that matters has to land before the skip button appears. We put the product, the face or the problem on screen in the first second, and we say the brand name early.
Viewers who stay past five seconds are curious. Now we show why the claim is true: a demonstration, a result the customer can see, a review, a guarantee.
A clear offer turns interest into action: free delivery in Amman, a booking slot this week, a launch price, a gift with purchase. Without one, people watch and move on.
The last beat repeats the brand and gives one next step. The on-screen button and the landing page must say the same thing as the voiceover.
You do not need a separate production house, media buyer and analyst. One team owns the idea, the video and the numbers.
We decide what YouTube should do for you: sell, generate leads, launch, or grow search demand, and set the campaign type and budget split to match.
Native Arabic scripts, not translations. Hooks, proof points and offers written for how people in Jordan and the Gulf actually talk.
Shooting, editing, motion graphics, voiceover and subtitles, or a professional re-cut of the footage you already have.
Cities, languages, custom segments built from Google searches, your site visitors and customer lists, and hand-picked channels.
Google Ads conversion tracking, GA4 and Tag Manager set up so views, clicks and view-through conversions are counted properly.
Hooks, lengths, thumbnails and audiences tested against each other. Budget moves weekly toward what brings results.
YouTube targeting works by stacking signals. Each layer narrows the audience and raises relevance; too many layers and the campaign cannot spend or learn. Toggle the layers to see the trade-off.
We usually start broad enough for Google to learn, with location, language and one strong intent signal, then add layers only when the data says they help. Custom segments built from Google searches are often the sharpest tool for direct response: the people who searched for your category last week are a far better audience than a vague interest group. For remarketing we build lists of people who watched at least part of your ad or visited key pages, and serve them shorter follow-up videos with an offer.
Most businesses we meet do not have ad-ready video. That is normal. We plan production around the ad, not the other way round, so every second of footage has a job.
Product, audience, offer and the one thing the viewer must remember.
Hook, proof, offer and action, in Arabic and English, approved before anything is shot.
Studio or on location, in your store, clinic or kitchen. Or we edit your existing footage.
One shoot becomes a 30s, a 15s, a 6s bumper and a vertical Shorts version.
Native voiceover and burned-in subtitles, so the ad works with or without sound.
Good YouTube ads rarely need a big budget. They need a clear idea and honest footage. A founder talking to camera, a real customer, a close-up of the product in use, a before-and-after: these often beat polished brand films because they feel like YouTube, not like television.
Cultural fit matters as much as quality. We write for local values, local humour and local details, such as the neighbourhood, the delivery promise or the payment method, which is where a Jordanian brand can win against bigger international advertisers with larger budgets.
Every campaign has one main goal and a short list of numbers that prove it is working. We report those, in plain language, every month.
How many people chose to keep watching, and for how long. The first sign a hook is working.
Where viewers drop off: at 25%, 50%, 75% and the end of the video. It tells us which second to fix.
Illustrative shapePurchases, leads, calls and sign-ups from people who clicked the ad, tracked with Google Ads and GA4.
People who watched but did not click, then came back later and bought. YouTube's biggest hidden contribution.
Ad recall, awareness and consideration measured by Google surveys, when the budget makes a campaign eligible.
Do more people search your brand name after the campaign starts? We watch branded search volume in Google Ads.
Cost per view, per thousand impressions and, most importantly, per lead or per sale.
How often the same person sees your ad. Enough to remember, not so much that they get annoyed.
AlGurus is a Google Premier Partner, a status held by the top 3% of Google Partner agencies worldwide. We have run Google Ads since 2018, across Search, Performance Max, YouTube, Display, App and Maps, for brands in Jordan, Saudi Arabia, the UAE and beyond.
Our strongest published Google results come from Search and Performance Max, including a luxury jewelry Search account at 26× ROAS and a watches Performance Max campaign at 12.9× ROAS. YouTube works alongside campaigns like these: it builds the demand that Search and Shopping then capture.
We learn your product, margins, audience and what you have tried. You leave with a clear yes or no on whether YouTube fits.
30–45 minutesGoal, formats, audiences, budget and a written script in Arabic and English for approval.
Usually the first weekWe shoot or edit, then deliver every length and ratio the plan needs, with captions and voiceover.
Depends on the shootCampaigns built in Google Ads, conversion tracking checked, YouTube channel linked, exclusions in place.
Before any spendWeekly optimisation of hooks, audiences and bids; monthly report and a plan for the next round of creative.
OngoingWe would rather tell you now than spend your budget proving it later.
Upload 1 to 3 screenshots of your ads dashboard. Our team reviews it and the audit arrives in your inbox as an AlGurus-branded PDF.

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7 min readLeave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
Because video does what text and images cannot: it shows the product in motion, puts a real face on the brand and tells a story in sound and pictures. Jordan is a mobile-first market and people spend a lot of time watching video, in Arabic and English. YouTube ads let you reach them while they watch, then follow up with the people who showed interest. It is especially strong for demonstrating products, building trust and making your brand the name people search for later.
Yes. We provide the full service:
You can also send existing footage and we will re-cut it into ad-ready versions.
We combine YouTube targeting with local market knowledge:
We then add exclusions and frequency caps and keep moving budget toward the audiences that convert.
We track both brand and direct-response results:
Your monthly report connects these to business results, not just views.
By being more relevant, not louder. Ads that reflect Jordanian culture, values and humour often beat global campaigns that feel imported. We keep production cost-effective, focus the budget on your most valuable local audiences, and use real customers, local creators and community stories to build trust that large corporations struggle to match.
It depends on the market, the goal and how many formats we run, so we do not quote a fixed number on this page. The budget has to be large enough for Google's bidding to learn and for enough people to see the ad more than once. On the strategy call we give you a recommended starting budget and explain how we reached it.
As long as it needs to be, and no longer. For skippable ads we usually produce a 15 to 30 second main cut; for bumpers, 6 seconds; for Shorts, a vertical cut under a minute. Longer formats can work for in-feed placements, such as product reviews or tutorials. What matters most is the first five seconds.
Yes. We usually run separate ads for each language so the script, voiceover and captions feel native, and target each by language setting and audience. In some markets a bilingual ad with Arabic voice and English captions, or the reverse, works well; we test it.
Yes. Your video ads are uploaded to a YouTube channel, usually your brand's own, which is then linked to Google Ads. The videos can be unlisted so they only appear as ads. Linking also lets us build remarketing lists from people who watched your videos.
Views and early engagement data arrive within days. Conversion-focused campaigns usually need a few weeks of data before bidding settles and we can judge which hooks and audiences work. Brand effects build over a longer period. We agree on realistic checkpoints before launch.
Book a strategy call. We will look at your product, your audience and your current Google account, and tell you honestly whether YouTube should be part of the plan.