Who we help
Your industry, your market
By industry13 industries
Luxury & retail5
Ecommerce & tech3
Food & hospitality1
Services & lead generation4
Not listed? Most of what we run carries across. Ask on WhatsApp (opens in a new tab)
All industriesAll marketsProof
Real numbers, real screenshots
Every number comes from a published AlGurus case, with a platform screenshot.
All 29 case studiesCompany
The team behind the results
Since 2018 · Um Uthaina, Amman
About AlGurus
A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
Google Premier, Meta, Shopify, Salla
Certified partners
Google Premier Partner2026 · top 3% worldwide
MetaBusiness Partner
Shopify Partnersince March 2020
SallaPartnerSEO & GEO checkup, ad analyzer
Audits reviewed by our team
Send your website or your ads dashboard. Our team reviews each request and emails you a branded PDF audit.
Since 2018 · Um Uthaina, Amman
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Google Premier Partner2026 · top 3% worldwideMetaBusiness PartnerShopify Partnersince March 2020SallaPartner
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Services · Goal finder
What do you want to grow?
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Real result
Top 3%
of Google Partners worldwide — we’re a Google Premier Partner
See the case studiesBook a strategy callYour growth pathTwo ways to learn
Real result
13+
years running real campaigns — now taught at Algurus Academy
Visit Algurus AcademyBook a strategy callPaid AdsTurn ad spend into measurable revenue.10 services
Most requested
Open Paid AdsOrganic TrafficRank on Google, Maps, app stores and AI answers.4 services
Most requested
Open Organic TrafficWeb DevelopmentFast stores and sites built to convert.6 services
Most requested
Real result
326K JOD
in Shopify sales for a hardware store
75+ Shopify stores built
See the case studiesSocial Media ManagementContent and community that keep you top of feed.3 services
Most requested
Open Social Media ManagementGraphic DesignA brand people recognise in one scroll.4 services
Most requested
Open Graphic DesignConsultationSenior eyes on your ads, store and growth plan.5 services
Most requested
Open ConsultationTrainingLearn it from the team that runs it — via Algurus Academy.Algurus Academy
Courses at Algurus Academy
Google PartnerPremier 2026MetaBusiness PartnerShopifyPartnerSallaPartnerOur partnershipsMarkets:KSAUAEIraqQatarKuwaitUSACanadamore soon
WhatsAppEvery dinar in your ad account, accounted for.
A senior-led audit of your Meta and Google Ads accounts by a Google Premier Partner team in Amman. We score six areas, find where budget leaks, and hand you a prioritised 30-day plan your team can start on immediately.
Google PartnerPremier 2026Google Premier Partner · top 3%
MetaBusiness PartnerMeta Business Partner
$28M+ ad spend managed
13+ years in paid media
Grade CAccount health across six areas. Two areas are red.
The AlGurus Paid Ads Audit is a senior review of your Meta and Google Ads accounts, with Snapchat, TikTok and LinkedIn added when you run them. It scores six areas (tracking, structure, audiences, creative, bidding and landing page), sizes the spend that is not reaching buyers, and ends with a prioritised 30-day action plan and a walkthrough call.
The audit is run from Amman, Jordan, by the team behind $28M+ in managed ad spend, a Google Premier Partner (top 3% of Google Partners worldwide) and a Meta Business Partner.
Most audits start with the ads people can see. We start with the parts nobody sees, because a platform that learns from wrong data will spend the rest of your budget in the wrong places. Each area below is a chapter of your report, with a score, findings and fixes.
Is the account learning from true numbers? We compare what the platforms report with the orders and leads you actually received.
How campaigns, ad sets and ad groups are split, and whether that split helps the algorithm learn or starves it.
Who sees your ads and who should not. This is where we usually find the largest share of wasted spend.
Whether the ads still earn attention, and whether the offer gives people a reason to act now.
How money is allocated between campaigns and how it is changed. Small habits here quietly reset learning every week.
The click is paid for. We check whether the page it lands on can turn it into a sale or a lead.
What a real Google Ads audit checks, where budgets leak in Jordanian accounts, and a self-check you can run in 30 minutes.
8 min read
Real CPC ranges by industry, realistic monthly budgets, and the four budget mistakes we keep finding in Amman accounts.
10 min read
Google Ads vs. Meta vs. TikTok for a small budget in Jordan, and how to pick the one platform to start with.
7 min readThis is the structure of the report you receive, filled in for an invented home furniture store that spends on Meta and Google. Pick an area on the left. Every finding is rated red, amber or green, and opens into the evidence, the exact fix and how much effort it takes.
The account reports more sales than the store received. Until this is fixed, every campaign result on the page is unreliable.
Too many small ad sets on Meta, and two Google campaign types fighting over the same searches.
The biggest leak in this account: broad keywords without negatives, and the same people targeted by two campaigns.
Good copy, tired visuals, and missing the formats where most of the cheap attention now sits.
The strategy is sound. The habits around it keep resetting the algorithm.
Paid traffic lands on a slow home page and finds the delivery cost only at the last step.
Wasted spend is rarely one big mistake. It is five or six quiet leaks that each look small in the platform dashboard. These are the ones we look for in every account, and how we find them. Mark a leak as fixed to see the sample account change.
We export every search term from the audit period and tag the ones with no buying intent. Broad match without negatives is the most common cause.
Performance Max and broad campaigns often claim people who were already searching for you. We split brand from non-brand to see what was truly new demand.
When retargeting and prospecting reach the same people, you bid against yourself. We measure overlap and check every exclusion.
Past a certain frequency the same people see the same ad again and again. We find the point where cost per result starts climbing.
Every paid click that leaves before the page loads is spend with no chance to convert. We test the pages your ads point to on mobile.
Change the budget to scale the sample. The split comes from the invented account above, not from your account.
Illustration only. The real number for your account comes from your own data during the audit. We never promise a saving before we have seen the account.
A long list of problems is not a plan. Every finding in your audit is placed by impact and effort, then grouped into four weeks: fix the signal, stop the leaks, rebuild what is weak, then test and scale. Your team can run it, or AlGurus can. Tick tasks off below to see how the sample plan works.
Many agencies offer a free audit as the first step of a pitch. It is short, generic, and written to show that the current setup is wrong. Ours is written to be used, whether or not you work with us afterwards.
An audit is most useful at a turning point: before raising the budget, after results drop, when changing agency, or when entering a new market. These are the four people who ask us for one most often.
The reports look good. The bank account does not.
You pay an agency or a freelancer, the monthly report shows strong ROAS, but sales do not match. You want an independent view of what is really happening.
I need a second pair of senior eyes.
You run the accounts yourself and want a review from people who have managed far larger budgets, before you present the next quarter's plan.
What exactly are we inheriting?
You are moving accounts to a new team, or bringing them in-house, and want a clear baseline of what works, what is broken and what to keep.
Will this setup survive double the budget?
You are growing from Jordan into Saudi Arabia, the UAE or Qatar and want the structure, tracking and pages ready before more money goes in.
When an audit is not the right step: if you have not launched ads yet, there is nothing to audit. Start with a strategy call, or with our Paid Ads Training if you plan to run the account yourself.
We audit with the same eyes we use to run accounts. These are campaign results we achieved for clients after taking over and fixing their accounts. They are results of our management, shown so you can judge the people writing your audit, not promises of what an audit alone will deliver.
$473K revenue with a 53% click-through rate.
Industry average 4–6×ROAS, 183 purchases at $3.55 per purchase.
Industry $15–25 per purchasePer lead across 6,926 leads, CTR 2.87%.
Industry $3–5 per leadROAS, $8K from $621 in 18 days.
ROAS, $358K revenue, 1,916 purchases.
Industry 2–4×Cost per install, 930 installs in 12 days.
Jordan average $1.50–2ROAS, $46.7K revenue from $2K spend.
Campaign results from accounts managed by AlGurus. Not audit results.
Google PartnerPremier 2026MetaBusiness Partner
Five steps. You give us read-only access, we do the work, and you leave with a report and a plan you understand. The timeline depends on how many platforms and markets you run, and we confirm it on the first call.
Your goals, numbers, markets and what you have tried. We confirm which platforms the audit should cover.
You add us as analyst or read-only users on the ad accounts, GA4 and your store or CRM.
Senior media buyers work through all six areas, starting with tracking and ending with the landing page.
You receive the report and a live call where we explain every red and amber finding.
Your team runs the 30-day plan, or AlGurus implements it. We check progress at the end.
Written in plain English or Arabic, with no jargon left unexplained. A marketing manager can act on it, and an owner can read the summary in five minutes.
Leave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
Still unsure if an audit is the right step? Ask us on the strategy call. If it is not, we will say so.
A paid ads audit is a structured review of your advertising accounts to find what is wasting money, what is working, and what to change first. Ours covers six areas: tracking, account structure, audiences, creative, bidding and budgets, and the landing page. You receive a scored report, a sized view of wasted spend and a prioritised 30-day plan.
Meta Ads (Facebook, Instagram and WhatsApp) and Google Ads (Search, Performance Max, Shopping, YouTube, Display and App campaigns) are the core of every audit. We also review Snapchat, TikTok and LinkedIn accounts when you run them, and use GA4 and your store or CRM data as the source of truth.
No. Read-only or analyst access is enough. We do not change campaigns, budgets or settings during an audit. If you later ask AlGurus to implement the plan, access is upgraded only then and only with your approval.
Senior members of the AlGurus team who manage Meta and Google accounts every day. Not juniors and not an automated tool. The same people present the findings to you on the walkthrough call.
It depends on how many platforms, accounts and markets are included. A single Meta or Google account is quicker than a multi-market setup across four platforms. We confirm the timeline on the strategy call, before any work starts.
The report is written so your own team, your current agency or a freelancer can act on it. If you want AlGurus to implement the plan or manage the accounts, we can, but it is your choice and not a condition of the audit.
An audit pays off when there is enough spend and history to learn from. If you have been running ads for a few months and spend regularly, there is usually plenty to find. If you have not launched yet, a strategy call or our Paid Ads Training is a better first step.
Yes. We work with clients in Jordan, Saudi Arabia, Iraq, the UAE, Qatar, the USA and Canada. The audit and the walkthrough call run online in Arabic or English, and we review local details like currencies, delivery costs and cash on delivery.
Yes. Account data is used only for your audit, the report is shared only with the people you name. Read-only access means nothing in your accounts can be changed by us.
An audit is a one-time diagnosis with a plan. Ongoing management means a team runs, tests and optimises the accounts every week. Many clients start with an audit, fix the basics in-house, and later move to our Meta Ads or Google Ads management when they want to scale.
Start with a strategy call. If an audit makes sense, you will know exactly what it covers, which platforms are included and when you receive the report, before any work begins.
