Get in Touch Performance marketing · Amman, Jordan
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United Arab Emirates · UAE

Digital Marketing Agency in the UAE

Google, Meta, TikTok, Snapchat and LinkedIn ads, Shopify stores, SEO and bilingual creatives for brands selling in the UAE. One team plans the ad, the store and the language mix, emirate by emirate, around Ramadan, the Dubai Shopping Festival and White Friday.

Google Premier PartnerShopify Partner since March 2020Meta Business Partner
Working with UAE brandsReal cases from the region
1,287%ROAS from Performance Max · Middle East
22.37%click-through rate on Search · Middle East
4.89TikTok ROAS for a honey brand · Saudi Arabia

Run from our Amman HQ

Why the UAE needs its own plan

Built for how the UAE buys

The UAE is one of the most crowded ad markets in the region, and its buyers speak many languages. These four things shape every UAE account we run.

Search finds them, Instagram convinces them

UAE buyers search, compare prices and read reviews before they buy, then check the brand on Instagram. Google catches the intent; Meta retargets and closes.

$1.19M from Google Search for a watches seller in the Middle East, 865% ROAS, 2019–2025

English, Arabic and more

Most UAE residents are expats. We plan the language mix per audience: English for most, Arabic for Emirati and Arab buyers, and a separate ad set when a large group reads another language.

Separate ads per language, never one mixed ad

Your store competes with next-day delivery

UAE buyers compare every store with Amazon and Noon on price and delivery time. As a Shopify Partner since March 2020, we fix the delivery promise, the checkout and Apple Pay before we buy traffic.

75+ Shopify stores built

A year set by a few peaks

The Dubai Shopping Festival, Ramadan, the Eids, Dubai Summer Surprises, White Friday and National Day carry the year. Start late and the auction is already expensive.

We test 4–6 weeks before each peak, then scale
Proof from the region

Regional results, with the screenshots

No UAE case is published yet. Every number here comes from a published AlGurus case in the Middle East, KSA or Jordan, with the platform screenshot, and each case says where it ran. Client names stay private.

Case · Google Search Ads

Regional proof · Middle East

$1.19M

in revenue for a watches seller, 865% ROAS, 2019–2025

Ad spend
$138K
ROAS
865%
Click-through rate
22.37%
Google Search Ads for a Watches Seller
Google Ads overview of the Search Ads campaign from Q3 2019 to Q1 2025: 864.98% actual ROAS, 22.37% CTR, 1.19M conversion value and $138K cost.
Regional proof · Middle EastGoogle Ads · Search campaign · Q3 2019 – Q1 2025$1.19M revenue · 865% ROAS
The UAE season calendar

Seven peaks carry the UAE year

We plan your creatives, stock and budget around these periods, every year.

2027 · month by month
  • Dubai Shopping FestivalDec – Jan
  • RamadanFeb – Mar
  • Eid al-FitrMarch
  • Eid al-AdhaMay
  • Dubai Summer SurprisesJul – Aug
  • White FridayLate Nov
  • National Day2 Dec
4–6 weeks beforeTest

New creatives, languages and audiences at low spend, so we know what sells before prices rise.

Peak weeksScale

Budget moves to the winners fast, by emirate and by platform. The Dubai Shopping Festival is a long peak, so we pace it.

After the peakRetarget

Visitors and cart abandoners come back with a last offer before the season ends.

Ramadan and the two Eids move about 11 days earlier every year, and festival dates are announced each season. We confirm the exact dates with you.

Main emirates

Dubai, Abu Dhabi and the Northern Emirates

We serve brands across all seven emirates, and split budgets, offers and creatives by emirate when the numbers say so.

Dubai

دبي

The commercial centre and the most competitive auction in the country: luxury, retail, real estate, hospitality and most B2B buyers. Mostly English.

Usually where we test first

Abu Dhabi & Al Ain

أبوظبي والعين

The capital and its inland city, with a larger share of Emirati families. Arabic creatives and Abu Dhabi offers earn their own budget line.

Its own campaign and creatives

Sharjah & the Northern Emirates

الشارقة والإمارات الشمالية

Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah: family buyers and cheaper auctions, often run as one cluster with delivery times shown up front.

One cluster for smaller budgets
Certified partners

The platforms UAE brands use, certified

  • Google Premier Partner 2026: Top 3% of Google Partners in the World. Google Partner since 2018.
  • Meta Business Partner.
  • Shopify Partner since March 2020, 75+ stores built.
Google PartnerPremier 2026MetaBusiness PartnerShopifyPartner
$28M+ad spend managed
120+brands served
13+years experience
How we work with UAE brands

From first call to first sales

Our team works from Amman, one hour behind the UAE (UTC+3; the UAE is UTC+4). We reply between 7 AM and 10 PM Amman time (8 AM to 11 PM in the UAE). Meetings on Google Meet, updates on WhatsApp.

  1. Audit and market read

    We review your ad accounts, store and competitors in the UAE, including how your prices and delivery compare with the marketplaces.

    First plan within one working day
  2. Build the base

    Tracking on Google, Meta, TikTok and Snapchat, store fixes and the first English and Arabic creatives.

    Pixels · Shopify · GA4
  3. Launch and test

    Creatives, languages, audiences and emirates tested side by side, with budget moved weekly.

    Weekly report
  4. Scale for the season

    Winners get the budget before each UAE peak, and every peak ends with a review.

    Monthly review
FAQ

Questions from UAE brands

Still unsure? Send a WhatsApp message and a strategist will answer.

Can an agency in Jordan run marketing for a UAE brand?

Yes. We work with brands in the UAE and run ad accounts across the Gulf from Amman. Amman is one hour behind the UAE; meetings run on Google Meet and updates on WhatsApp.

Which ad platform works best in the UAE?

It depends on who buys. Google catches people who search before they buy, Instagram builds trust and retargets, TikTok and Snapchat reach younger and Emirati audiences, and LinkedIn reaches B2B buyers. As a reference, one Google Search programme for a watches seller in the Middle East returned $1.19M in revenue (865% ROAS, 2019–2025).

Should my ads be in English or Arabic?

Usually both, as separate ads rather than one bilingual ad. English reaches most residents; Arabic tends to work better with Emirati and Arab buyers. We test the split in the first weeks and move budget to what sells.

Do you build Shopify stores for the UAE?

Yes. AlGurus has been a Shopify Partner since March 2020 and has built 75+ Shopify stores: AED pricing, Apple Pay, the local cards, wallets and buy-now-pay-later options your store provider supports, and a clear delivery promise. See web development in the UAE.

How much budget do I need for ads in the UAE?

There is no fixed minimum. We size it from your margin, your average order and the season; Dubai auctions usually cost more than the Northern Emirates. As a reference, a Performance Max test for a jewelry retailer in the Middle East spent $455 and returned $3.48K in revenue, a 763% ROAS.

Which emirates do you cover?

All seven. Most budgets centre on Dubai and Abu Dhabi, with Sharjah and the Northern Emirates run as their own cluster, and we split by emirate when the data supports it.

Do you have results from the UAE?

No UAE case is published yet. The numbers on these pages come from published cases in the Middle East, KSA and Jordan, and each one is labelled with its market. We publish UAE cases when the client agrees and the numbers are in.

How fast will I get a plan?

Your first plan arrives within one working day of the call or the form: the services and platforms we suggest, a budget split and the next UAE seasons.

Your plan for the UAE market

Get a plan for the UAE

Leave your name and number. Within one working day we come back with a first plan for your product, your budget and the next UAE season.

  • A review of your current ad account and store, if you have one
  • A suggested budget and language split across platforms
  • The UAE season calendar for the next six months
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Same team, same standards, a plan for each market.

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