Who we help
Your industry, your market
By industry13 industries
Luxury & retail5
Ecommerce & tech3
Food & hospitality1
Services & lead generation4
Not listed? Most of what we run carries across. Ask on WhatsApp (opens in a new tab)
All industriesAll marketsProof
Real numbers, real screenshots
Every number comes from a published AlGurus case, with a platform screenshot.
All 29 case studiesCompany
The team behind the results
Since 2018 · Um Uthaina, Amman
About AlGurus
A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
Google Premier, Meta, Shopify, Salla
Certified partners
Google Premier Partner2026 · top 3% worldwide
MetaBusiness Partner
Shopify Partnersince March 2020
SallaPartnerSEO & GEO checkup, ad analyzer
Audits reviewed by our team
Send your website or your ads dashboard. Our team reviews each request and emails you a branded PDF audit.
Since 2018 · Um Uthaina, Amman
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Google Premier Partner2026 · top 3% worldwideMetaBusiness PartnerShopify Partnersince March 2020SallaPartner
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Services · Goal finder
What do you want to grow?
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Your growth path4 services, in the order we’d start
Real result
Top 3%
of Google Partners worldwide — we’re a Google Premier Partner
See the case studiesBook a strategy callYour growth pathTwo ways to learn
Real result
13+
years running real campaigns — now taught at Algurus Academy
Visit Algurus AcademyBook a strategy callPaid AdsTurn ad spend into measurable revenue.10 services
Most requested
Open Paid AdsOrganic TrafficRank on Google, Maps, app stores and AI answers.4 services
Most requested
Open Organic TrafficWeb DevelopmentFast stores and sites built to convert.6 services
Most requested
Real result
326K JOD
in Shopify sales for a hardware store
75+ Shopify stores built
See the case studiesSocial Media ManagementContent and community that keep you top of feed.3 services
Most requested
Open Social Media ManagementGraphic DesignA brand people recognise in one scroll.4 services
Most requested
Open Graphic DesignConsultationSenior eyes on your ads, store and growth plan.5 services
Most requested
Open ConsultationTrainingLearn it from the team that runs it — via Algurus Academy.Algurus Academy
Courses at Algurus Academy
Google PartnerPremier 2026MetaBusiness PartnerShopifyPartnerSallaPartnerOur partnershipsMarkets:KSAUAEIraqQatarKuwaitUSACanadamore soon
WhatsAppA growth plan your whole business can actually run on.
Senior digital marketing strategy for founders and marketing managers. Who to win, which channels to fund, how much each one gets, and the numbers that prove it is working. Written down, turned into a 90-day roadmap, and reviewed with you every quarter.
Google PartnerPremier 2026Google Premier Partner, top 3%
AlGurus business consultation is a senior digital marketing strategy service for companies in Jordan and the Gulf. In one engagement we map your market and competitors, sharpen your positioning, set the channel mix and budget split, define the funnel and KPIs, and hand you a written 90-day roadmap, followed by a review every quarter. The team is based in Amman, has worked with 120+ brands since 2018 and has managed $28M+ in ad spend.
You boost a post when sales are slow. Someone suggests TikTok, so you try TikTok. A new agency rebuilds the ads, a freelancer redoes the website, and every monthly report says reach went up. Yet nobody in the room can answer the questions that decide whether the business grows: who exactly are we trying to win, what is one customer worth to us, and how much can we afford to pay to get one?
Business consultation is where we answer those questions with you, once, properly, and write the answers down. It is digital marketing strategy for the whole business, not for one channel. We look at your market, your competitors, your offer, your numbers and the channels you already use, then build a growth plan that your team, your agency or AlGurus can execute without guessing.
The plan is practical. It says which channels get money and why, how the monthly budget is split, which numbers you watch every week, and what happens in the next 90 days, week by week. Then we come back every quarter to check the numbers against the plan and adjust it. Strategy that is never reviewed turns into a document nobody opens.
The people who build your plan are the same senior team that runs campaigns every day for brands in Jordan, Saudi Arabia, the UAE, Qatar, Iraq and North America. That matters: our advice comes from accounts where real money is spent, not from a template.
Every business consultation covers these six parts. Depending on your stage, we go deeper where the money is.
Who your buyers are, what they compare you with, and where competitors spend their attention. We study competitor ads, offers, prices, websites and search visibility.
Why someone should choose you over the alternative. We sharpen the promise, the proof and the offer so every ad, page and message says the same thing.
Which channels deserve money now, which come later, and how the monthly budget is divided between proven channels, scaling tests and experiments.
The path from first view to repeat purchase, with one number to watch at every stage, a target for each, and a clear owner on your side.
The plan turned into work: what happens in each of the next twelve weeks, in which order, and who does it. Fixes first, then building, then scaling.
Every quarter we sit down with your numbers, compare them with the plan, and decide what to keep, what to cut and where to put the next dinar.
Before we talk about channels, we place you and your competitors on one map. Most growth plans start with a simple discovery: you are stuck in the middle, and there is a clear gap one step away.
Wins on price and range. Spends heavily on reach. You will not beat them on cost per click, so you should not try.
Cheapest prices and fast listings, but no brand and no after-sale service. They pull bargain hunters, not loyal customers.
Strong content and loyal followers, but slow delivery and no real website. Their customers want what they sell with better service.
Premium image, high prices, weak Arabic content. Their search terms are expensive, their social presence is thin.
A bit of everything at a middle price. No clear reason to choose it, so every sale depends on discounts and paid reach.
Specialist and premium, local, bilingual and fast to deliver. A position competitors are not defending, and one the ads can explain in one line.
The channel mix depends on what you sell and what you need this quarter. Move the budget and switch the goal to see how a starting split is built.
Illustrative starting split for a sample brand. Your plan is built from your data, margins and market.
There is no perfect channel mix that works for every business. A furniture brand in Amman, a clinic in Riyadh and a software company selling to Gulf companies need very different splits. What they all need is the same logic behind the numbers, so you know why each channel gets what it gets and when that should change.
We start from your goal for the quarter, your margins and where your buyers already spend time. Then we divide the budget into three layers.
Most of the money goes where you already have evidence that it brings customers at a cost you can afford.
A smaller share pushes channels and audiences that look promising, to find out if they hold up at a higher budget.
A small, protected budget for new platforms, formats or markets. Experiments that win move up a layer next quarter.
The most useful number in any growth plan is the most you can pay to win one customer. Try it with your own figures. Nothing is sent anywhere.
Revenue from one customer: 40.00 JOD
Pay more than this and every sale loses money.
The return on ad spend where you only cover costs.
Keeps half of the margin as profit.
The return your campaigns should aim for.
How it works: break-even cost = order value × margin × orders per customer. Break-even ROAS = 1 ÷ (margin × orders). A customer who buys again is worth more, so you can pay more for the first sale. Sample calculator, not financial advice.
Many businesses set ad budgets by feeling. When sales are good, they spend more. When sales are slow, they cut. A growth plan replaces that with two numbers: the break-even cost to win a customer and the target cost that keeps the profit you want. Every campaign is judged against them, on every platform.
These numbers also tell you when a channel is worth it even if its ROAS looks low. If customers come back three or four times a year, a first purchase at break-even can be the best deal you make. If they rarely return, the first order must pay for itself. That is a business decision, not an ads setting, and it belongs in the plan.
A funnel is only useful when each stage has a job, the channels that serve it, and a number that tells you if it is working. Pick a stage.
The job here is reach in the right audience, not likes. We plan the formats, the audiences and the budget share that keep your brand in front of future buyers without wasting money on people who will never buy.
People compare before they commit. This stage makes sure that when they search, scroll back to you or ask a friend, they find clear proof, a strong offer and a fast page in their language.
This is where budget is most visible and most often wasted. We set the conversion campaigns, the checkout or lead process and the targets every campaign is judged against.
The cheapest sale is the second one. We plan the follow-up messages, loyalty ideas and service moments that bring customers back and turn them into the reviews that help the See stage.
A plan becomes real when it has dates and owners. Drag through the weeks to see what a sample roadmap asks for at each point.
Swipe the chart to see all 12 weeks
We fix what makes every other decision unreliable: tracking, the offer and the pages where money is lost. Nothing is scaled on broken data.
Campaigns are rebuilt around the new positioning and targets. Creative and offers are tested in a planned order, not at random.
Budget moves to the winners. One new channel or market is tested with the experiment budget, ready for the quarterly review.
Your team or your agency checks the handful of numbers that matter: spend against plan, cost per customer against target, and anything broken. Small problems are fixed before they become expensive.
One page that connects marketing to the business: revenue, profit, cost per customer by channel and what changes next month. No vanity metrics, no pages of screenshots.
We sit down with you, compare the quarter with the plan, re-split the budget, update the roadmap and decide what to stop. This is where the plan stays alive and keeps getting sharper.
You know your product and your customers better than anyone, but marketing has become a list of suppliers and platforms you cannot fully judge. You want a clear plan, a sensible budget and a way to hold everyone accountable.
"We spend every month and I still cannot tell which channel actually makes us money."
You run the day-to-day and you need a strategy you can defend in front of management: the logic behind the budget, targets that are realistic, and a roadmap your team can execute without waiting for an agency.
"I need a plan I can present to the board, and the numbers to back it up."
Our advice comes from campaigns we manage every day. These are campaign results we achieved after taking over client accounts, and the planning lesson behind each one.
640 orders and 76.6K SAR revenue from the same 19K SAR monthly budget.
Planning lessonSame budget, different plan. Better structure beat more spend.
$473K revenue with a 53% CTR, against an industry average of 4–6×.
Planning lessonFund high-intent search first when buyers already know what they want.
Per lead across 6,926 leads, CTR 2.87%, against an industry $3–5 per lead.
Planning lessonA clear cost target per lead keeps every campaign honest.
$358K revenue and 1,916 purchases, against an industry 2–4×.
Planning lessonIn the Gulf and Jordan, Snapchat earns a real share of the mix.
Average order value vs a 55 JOD average, 0.38% conversion vs a 0.22% hardware average, 13.65% returning customer rate, 326K JOD sales.
Planning lessonOrder value and repeat buyers raise what you can pay per customer.
Views from 6.48M to 44.8M and reach from 144K to 1.6M in 4 months.
Planning lessonOrganic reach feeds the See stage and lowers paid costs later.
Campaign results from client accounts managed by AlGurus. Industry comparisons as reported in each case study.
Google PartnerPremier 2026MetaBusiness Partner
A call about your goals, your numbers and what you have tried. We tell you honestly if a consultation makes sense.
Day 1Read-only access to ad accounts, analytics, store or CRM, plus your sales and margin figures.
Read-onlySenior consultants map your market and competitors and work through your funnel, channels and unit economics.
AlGurus teamWe present the growth plan, challenge it together with your team and agree the targets and owners.
With your teamYour team runs the roadmap, or AlGurus does the work for you. We stay available for questions.
Your choiceResults against the plan, a new budget split and an updated roadmap for the next quarter.
Every quarter
Ten common digital marketing mistakes, from no strategy to no tracking, and the best practice that fixes each one.
7 min read
What digital marketing is, its core channels, and why it has become the main way businesses in Jordan find and win customers.
7 min read
Digital vs. traditional marketing compared, why digital is a must in Jordan and the GCC, and a three-step plan to shift your budget.
7 min readLeave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
Still unsure? Ask us on the strategy call.
Book a strategy call with a senior consultant. We look at where your business is, where you want it to be, and whether a growth plan is the right next step.
