Comment management
Replies to comments on posts, Reels, Stories mentions and boosted posts, written for the people reading the thread, not only the person who asked.
- Public answer, private details
- Questions turned into content ideas
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A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
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WhatsAppEvery comment answered. Every DM a chance.
We run your brand's inbox: comments, DMs, WhatsApp messages and reviews from Instagram, Facebook, WhatsApp and TikTok, answered in Arabic and English, in your voice, inside agreed response times. Questions become orders. Complaints get handled before they grow.
AlGurus community management is a service where our Amman team answers your brand's comments, direct messages, WhatsApp chats and reviews on Instagram, Facebook, WhatsApp and TikTok, in Arabic and English and in your brand voice. We work from one shared inbox with saved replies, response-time targets agreed in writing and a clear escalation path for complaints and PR issues.
The goal is simple: no question goes unanswered, buying intent is handed to your sales team quickly, and every week you see what people asked, praised and complained about.
Most brands in Jordan and the Gulf spend real money and effort to get attention on social media: content, Reels, shoots, ads. Then the attention arrives as a message, and nobody answers for a day. The person asking about a size, a price or a delivery area has already bought somewhere else.
Public comments are even more visible. An unanswered complaint under your newest post is read by everyone who scrolls past it, and a quick, calm reply often does more for trust than the post itself. Platforms also tend to favour content that sparks real conversation, so answering well keeps your posts alive longer.
Community management is the daily work that closes that gap. It is not a chatbot and not a copy-paste job. It is a trained team that knows your products, your policies and your tone, and replies like a good store manager would.
"How much is this? Do you deliver?"
"Ordered a week ago, still nothing."
"I want two, can I pay on delivery?"
Answered, tagged, handed off, reported.
Community management covers every conversation your brand has in public and in private. Each area below has its own rules, saved replies and owner, so nothing falls between two people.
Replies to comments on posts, Reels, Stories mentions and boosted posts, written for the people reading the thread, not only the person who asked.
Instagram and Facebook Messenger DMs answered from one inbox, with labels for leads, orders, support and partnership requests.
Quick replies, labels and catalogue links set up on WhatsApp Business, so customers who prefer to chat can order the way they like.
Replies to Google Maps and Facebook reviews, positive and negative, so people researching you see a brand that listens.
Spam, scam links, hate speech, harassment and impersonation removed under written house rules, with every action logged.
A clear path for complaints, refunds, legal topics and PR risks, with a crisis playbook ready before you ever need it.
Buying intent is spotted, qualified with a few questions and passed to whoever closes sales for you, with the context attached.
We read every conversation for patterns: repeated questions, product issues, praise worth sharing and early warning signs.
Before we answer a single message, we write your community voice guide. It covers how formal you are, how you greet people, which Arabic you use with which audience, how you say sorry, which words you never use, and what you can and cannot promise in public.
Arabic replies are written by native speakers in Amman, not run through a translation tool. A young fashion brand might answer in warm Jordanian dialect; a clinic, a bank or a real estate developer usually needs clear, polite Modern Standard Arabic. English replies follow the same personality, so a bilingual customer meets one brand, not two.
From the guide we build a library of saved replies for the questions you get every day: prices, delivery areas, stock, opening hours, returns, order status. Saved replies keep answers fast and accurate, and our team personalises each one so it never reads like a template.
Do you deliver to Zarqa today?
Hi! Yes, we deliver to Zarqa. Orders placed before 2 pm usually go out the same day. Want me to send you the order link?
أهلين! أكيد بنوصّل للزرقاء، والطلبات اللي بتوصلنا قبل الساعة 2 بتطلع بنفس اليوم عادةً. بتحب نبعتلك رابط الطلب؟
مرحباً بك، نعم يتوفر التوصيل إلى الزرقاء، وعادةً ما تُشحن الطلبات الواردة قبل الساعة الثانية ظهراً في اليوم نفسه. هل تود أن نرسل لك رابط الطلب؟
Saved replies librarySample
We sort every message by priority and agree a first-reply target for each type before we go live. These are the service promises we work to and report against every week; the exact hours depend on the coverage plan you choose.
Targets apply inside your coverage hours and are confirmed in writing in your plan. Messages that arrive outside coverage are answered first thing in the next window, with complaints and buying questions at the top of the queue.
Weekday cover during your working day. Suits B2B, clinics and service businesses.
Daytime into late evening, weekends included. Suits retail, ecommerce and restaurants.
Cover shifts toward the evening and after iftar, when most people in Jordan are online.
A community manager should never guess about a refund, a legal claim or a medical question. Before we start, we map who decides what in your business, and we agree how fast each person needs to be reached. Pick a situation to see where it goes.
Answers with saved replies and brand voice, hides spam under house rules.
Store or branch manager decides on refunds, replacements and exceptions.
Sensitive topics, legal or health claims, anything that needs approved wording.
Scheduled posts paused, holding statement out, owner and account lead on one call.
Many people in Jordan and the Gulf would rather message a brand than fill in a checkout. We treat every buying question as a lead and follow your sales rules from the first reply to the hand-off.
A DM, comment or WhatsApp chat shows buying intent.
We ask only what your team needs: size, city, quantity, timing.
The conversation is labelled Lead, Order or Support in the inbox.
Sent to your sales person, store link or WhatsApp with full context.
If the buyer goes quiet, we follow up once, politely, within your rules.
Moderation protects your audience as much as your brand. Scam links, fake giveaways, hate speech, harassment and accounts pretending to be you are removed quickly, because they cost people money and trust. We write your house rules with you, so every decision is consistent and easy to explain.
Just as important is what we do not remove. Honest criticism stays visible and gets a calm, useful reply. Deleting a fair complaint usually makes it louder, and people notice when a brand only shows the good comments. Where a conversation needs details like an order number or a phone number, we move it to private messages so personal data never sits in a public thread.
Win a free phone, DM me your card number@giveaway_real_2
Delete and blockThird time ordering and it's late again. Disappointed.Genuine customer
Keep and replyCheaper at the shop next door, check my pageCompetitor account
HideMy order 4471 is wrong, my number is 079…Personal data in public
Reply and move to DMThis product gave me a reaction, I'm going to report youHealth claim
Escalate to L3Offensive slur aimed at another commenterHate speech
Delete and reportMost social media crises are not caused by the original problem. They grow because of silence, a defensive reply or five people answering at once. Your playbook is written during onboarding, with named people, approved holding statements in Arabic and English, and a rule for who speaks. Times below are the sequence we follow from the moment an issue is flagged.
Issue flagged, scheduled posts and ads creative paused, owner and account lead alerted.
A short, pre-approved statement: we've seen it, we're checking, we'll update.
Your team confirms what happened; we draft the response in both languages.
One approved public answer, then individual cases handled privately.
Close monitoring for the following days and a written review of what to change.
Every week you get a short sentiment report, and every month we sit down to review it with you. The numbers matter, but the real value is in what people keep asking and complaining about, because that is product and content research you already have.
Per message type and channel, so you can see the promise was kept.
How many conversations were answered and how many were fully closed.
Positive, neutral and negative conversations, and what moved them.
Buying conversations found, passed to sales, and confirmed by your team.
What was removed, what was escalated, and how each case ended.
Your Brand · Instagram, Facebook, WhatsApp, TikTok, reviews
We don't publish response times as case-study results; those are reported to each client for their own account. What we can show is what happens when the same team runs a brand's social media end to end, with community management as part of the daily work.
AlGurus is a Meta Business Partner and a Google Premier Partner, a status held by the top 3% of Google Partners worldwide. We have served 120+ brands across Jordan, Saudi Arabia, Iraq, the UAE, Qatar, the USA and Canada.
Our Social Media Management pillar has three services that work well together but solve different problems. Community management is the one that starts after you post.
The monthly operating system of your accounts: content calendar, design, captions, approvals, publishing and a monthly report.
Right for you if: nobody has time to plan and post consistently.
Strategy and growth without ad spend: content pillars, formats that win reach, hooks, trends and the metrics that matter.
Right for you if: you post, but the account is not growing.
Every conversation after you post: comments, DMs, WhatsApp, reviews, moderation, escalation and a weekly sentiment report.
Right for you if: messages pile up, or replies are slow and inconsistent.
Onboarding starts with an inbox audit: we look at your recent comments, DMs and reviews, how fast they were answered, and what was missed. From there we build the system and go live.
We review recent conversations, reply speed, recurring questions and open complaints, and share what we find.
Tone, Arabic and English style, do and don't words, and a saved-reply library approved by you.
Role-based access through Meta Business Suite and WhatsApp Business, house rules, escalation map and crisis playbook.
Daily inbox work inside agreed targets, a weekly sentiment report and a monthly review call.

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8 min readLeave your details. We reply on WhatsApp or by phone between 7 AM and 10 PM Amman time, with a first plan within one working day.
The team will contact you between 7 AM and 10 PM Amman time. Want to talk now? Send it on WhatsApp in one tap.
Reference:
Straight answers about how we handle your comments, messages and reviews.
Community management is the work of answering and managing every conversation people have with your brand on social media: comments, direct messages, WhatsApp chats and reviews. It includes replying in your brand voice, moderating spam and abuse, escalating complaints to the right person, turning buying questions into leads, and reporting what your audience is saying.
Social media management is about running your accounts: planning the calendar, designing posts, writing captions and publishing. Community management starts after the post goes live and covers the conversations it creates. Many clients take both, so the same team that plans the content also hears what people say about it.
Instagram, Facebook (including Messenger), WhatsApp Business and TikTok, plus reviews on Google Maps and Facebook. If you are active on LinkedIn or Snapchat, we can include their comments and messages in the plan as well.
Yes. Our team in Amman writes native Arabic, in Jordanian dialect or Modern Standard Arabic depending on your brand, and natural English. Both follow the same voice guide, so customers get the same personality and the same promises in either language.
We agree first-reply targets per message type before going live. Complaints and buying questions are top priority, general questions come next, and compliments and reviews follow. Targets apply inside your coverage hours and we report against them every week, so you always know whether the promise was kept.
Yes, depending on your plan. Retail, restaurants and ecommerce usually choose extended cover that includes weekends and evenings. During Ramadan we shift cover toward the evening and after iftar, when most people are online in Jordan and the Gulf.
Every complaint follows your escalation map: we apologise, collect the details and pass the case to the person who can decide. For anything that could become a PR issue, the crisis playbook starts: scheduled posts are paused, an approved holding statement goes out and your owner and account lead agree on one clear response.
No. Genuine criticism and negative reviews stay visible and get a calm, helpful reply, because deleting them usually makes things worse. We only remove content that breaks your house rules, such as scams, hate speech, harassment, explicit content or impersonation.
Yes. We spot buying intent, ask the few questions your sales team needs, tag the conversation and hand it to whoever closes orders, whether that is a WhatsApp number, a store link or a sales person. We track how many lead conversations we passed on and ask your team to confirm the orders that came from them.
Through role-based access in Meta Business Suite, WhatsApp Business and each platform's own team tools, never by sharing your personal passwords. You stay the owner of every account and can remove our access at any time.
Yes. Comments on boosted posts and ads are part of the inbox, and they often carry the strongest buying intent. Running the ads themselves is a separate service, Social Media Ads, which pairs well with community management.
Access to your accounts, your product and price information, your policies for delivery, returns and refunds, and one named contact for decisions. We take care of the voice guide, saved replies, house rules and playbook, and you approve them before we go live.
Book a call and we'll review your inbox together: what is being asked, how fast it is answered and where sales are slipping away. You leave with a clear plan, whether you work with us or not.