Ad creative guides
Guides coming soonAd Creatives
On Meta and Snapchat the creative is now the targeting: the system shows each ad to the people it fits. These guides will cover static image ads for social media campaigns: formats, hooks, testing and the design rules behind ads that sell.
They are written by the team that designs the creatives for the campaigns AlGurus runs.
Articles
The first guides in this topic are being written. Until then, the service page explains how we work.
Other topics
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Frequently asked questions
What will the ad creative guides cover?
Static image ads for Meta, Snapchat and TikTok campaigns: sizes and formats, hooks, offer framing, creative testing and how creative affects who sees an ad.
Why does creative matter so much on Meta now?
Meta's ad systems now choose the audience largely from the ad itself, so a varied set of strong creatives does much of the work targeting used to do.
Does AlGurus design the ads it runs?
Yes. Our design team produces the static creatives for the campaigns we manage. See Social Media Design.
Ask the team that writes these guides
Send your question on WhatsApp and someone from the team that runs the accounts will answer. 7 AM to 10 PM, Amman time.
Mohammad Khalil and the AlGurus team
Mohammad is the founder of AlGurus in Amman. 13+ years in digital marketing, $28M+ in managed ad spend and 120+ brands across Jordan, the Gulf and beyond. Every guide here is written from the accounts we run, not from global averages.
Google PartnerPremier 2026
MetaBusiness Partner
ShopifyPartner
Rather have it done for you?
Static ad creatives and social media designs made for paid campaigns.