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Paid ads · KSA

Paid Ads Agency in Saudi Arabia

We have run Saudi ad accounts on Snapchat, Meta, Google, TikTok and LinkedIn since 2021. This is one of them, four years in, with the dashboard open. Below: what we run on every platform in KSA, and how.

Snapchat Ads Manager · KSA cosmetics brand
Snapchat Ads Manager from 1 November 2021 to 22 October 2025: US$524,902.38 spent, 1.94 purchase ROAS, US$1,017,468.82 total purchase value, 20,131,080 two-second video views and US$0.48 eCPC.
$524,902ad spend over four years
1.94purchase ROAS
$1,017,468total purchase value
20,131,080two-second video views

Case: Snapchat Ads for a KSA Cosmetics Brand. Client kept anonymous.Read the full case

Platform 01 · Meta

Meta Ads in KSA: Facebook, Instagram, WhatsApp and Messenger

Best for in KSA: retargeting, catalogues, Reels and sales conversations on WhatsApp.

3.95×ROAS on Instagram, KSA

Meta is where Saudi buyers check, compare and come back. We use it to retarget the people Snapchat and TikTok found, to show the whole catalogue, and more and more to open a WhatsApp chat with your sales team instead of a checkout page.

Facebook

Feed, carousel and catalogue ads for family and older buyers, and the retargeting pools that feed every Meta campaign.

FeedCarouselCatalogueVideo

Instagram

Reels, Stories and Explore. In our KSA honey case, Reels alone returned 4.05× ROAS (86% of revenue).

ReelsStoriesExploreFeed

WhatsApp

Click-to-WhatsApp ads that open a chat with your team on WhatsApp Business. Best for high-ticket products, services and buyers who want to ask before they pay.

Click-to-WhatsAppWhatsApp BusinessQuick repliesChat-to-order

Messenger

Click-to-Messenger ads with automated first replies, for brands that answer product questions on Facebook.

Click-to-MessengerAuto replies

Catalogue & Advantage+ shopping

Your catalogue synced from Salla or Shopify for dynamic ads, then Advantage+ shopping campaigns once the pixel has enough purchases to learn from.

Dynamic adsAdvantage+Salla / Shopify feedCollection ads
Platform 02 · Google

Google Ads in KSA: Search, Performance Max, Shopping and YouTube

Best for in KSA: buyers who already know what they want and search for it in Arabic, English or both.

PremierGoogle Partner 2026

Google catches the Saudi buyer at the moment of intent. The same product is searched in Arabic, in English and in mixed spellings, so we build and test keyword sets in both languages and keep brand, generic and competitor searches apart.

Search

Arabic, English and mixed-spelling keywords, brand and competitor terms, with responsive search ads and full sitelinks.

Responsive search adsSitelinksCall adsBrand defence

Performance Max

One campaign across Search, YouTube, Display, Gmail and Maps, fed by your product feed and asset groups per category.

Asset groupsAudience signalsFeed-only PMax

Shopping

Product ads with price and image, from a Merchant Center feed synced with your Salla or Shopify store.

Merchant CenterFeed rulesArabic product titles

YouTube

In-stream, Shorts and bumper ads for reach before the season, and video remarketing to people who visited the store.

In-streamShortsBumpersRemarketing

Display & Demand Gen

Visual ads across Discover, Gmail and YouTube feeds to create new demand and bring visitors back.

Demand GenDisplay remarketingLookalike segments
Platform 03 · Snapchat

Snapchat Ads in KSA: Story, Collection and Dynamic ads

Best for in KSA: discovery, gift buyers and sales from a very large, very active Saudi audience.

$1,017,468revenue, KSA, four years

Snapchat has a huge, very active audience in Saudi Arabia, and for many consumer brands it is where the buyer meets the product first. It is also the platform behind our longest Saudi account: four years of sales for a cosmetics brand.

Single image & video Snap Ads

Full-screen vertical ads between Stories, built sound-on, with the product in the first two seconds.

Snap AdsSound-on videoSwipe-up to store

Story Ads

Branded tiles in Discover that open a series of Snaps, for launches and season collections.

Discover tilesMulti-snap stories

Collection Ads

A video or image with four tappable product tiles underneath, so the buyer can shop straight from the ad.

Product tilesCatalogue-linked

Dynamic Product Ads

Retargeting with the exact products a visitor viewed, generated from your Salla or Shopify catalogue.

Catalogue retargetingProspecting DPA

Commercials

Short non-skippable video inside curated content, for reach before Ramadan, National Day and White Friday.

Non-skippableSeason reach
Platform 04 · TikTok

TikTok Ads in KSA: In-feed, Spark and Shop ads

Best for in KSA: finding new Saudi buyers at a low cost when the video looks native to the feed.

4.89ROAS on a Salla store, KSA

TikTok rewards videos that look like TikTok. We make many short Arabic variations, use trending sounds and creator-style edits, and let TikTok find the buyers that Meta and Snapchat then retarget.

In-feed ads

Full-screen video in the For You feed, with Shop Now buttons and many creative variations tested each week.

For You feedShop NowWeekly variations

Spark Ads

Boosting your own posts or a creator’s post, so the ad keeps the likes, comments and profile behind it.

Brand postsCreator postsUGC

Shop & catalogue ads

Video shopping ads built from your Salla or Shopify catalogue, showing the right product to the right viewer.

Video shopping adsCatalogue sync

Lead generation

Instant forms inside TikTok for services, events and high-ticket products sold by phone or WhatsApp.

Instant formsCRM sync
Platform 05 · LinkedIn

LinkedIn Ads in KSA: B2B lead generation

Best for in KSA: B2B companies selling to decision-makers in Riyadh, Jeddah and the Eastern Province.

LinkedIn reaches Saudi buyers by company, industry, seniority and job title. It costs more per click than consumer platforms, so we use it when one good lead is worth it: software, services, industrial and corporate offers.

Sponsored content

Single image, video, carousel and document ads in the LinkedIn feed, in Arabic and English for bilingual teams.

Single imageVideoDocument ads

Lead Gen Forms

Forms pre-filled from the LinkedIn profile, synced to your CRM or sheet so sales can call the same day.

Pre-filled formsCRM sync

Conversation ads

A message in the LinkedIn inbox with buttons that lead to a demo, a download or a call booking.

Inbox messagesBooking buttons

Retargeting & account lists

Ads to website visitors, video viewers and uploaded target-company lists for account-based campaigns.

Website retargetingCompany listsABM
Platform 06 · X · optional

X Ads in KSA

Promoted posts and video for launches, news and big sport moments. We add X only when your audience is active there, and judge it against the other platforms.

Promoted postsVideo adsTrend takeoversFollower ads
At a glance

Six platforms, compared

Most Saudi accounts run two or three of these together, each with its own job.

PlatformFunnel roleBest for in KSABest proof
MetaConsider + buyRetargeting, catalogues, Reels, WhatsApp chats3.95×ROAS · KSA
GoogleBuySearch intent in Arabic and English26×ROAS · Jordan
SnapchatDiscover + buyDiscovery, gift buyers, sales$1,017,468revenue · KSA
TikTokDiscoverNew buyers at low cost4.89ROAS · KSA
LinkedInLeadsB2B decision-makers—no published case
XReachLaunches, news, sport—optional
Budget & season playbook

The KSA ad calendar, 2027

When we test, when we spend hardest and when we retarget, for each Saudi peak.

Season
JanFebMarAprMayJunJulAugSepOctNovDec
Founding Day22 February
RamadanFebruary – March
Eid al-FitrMarch
Eid al-AdhaMay
National Day23 September
White FridayLate November
Test creatives and audiencesPeak spendRetargetRamadan and the Eids move about 11 days earlier each year.
Between peaks

Lower, steady budgets on the winners, and new creatives tested for the next season.

Ramadan nights

Spend weighted to after iftar and late night, when Saudi buyers shop.

Delivery cut-offs

Before each Eid, ads show the last order date for each city.

How we work

From first call to scaled campaigns

Our team works from Amman on Saudi time (UTC+3). Meetings on Google Meet, daily updates on WhatsApp.

Audit

Ad accounts, pixels, store and competitors in KSA.

Day 1

Plan

Platform mix, budget split and a season calendar. Your first plan arrives within one working day.

Day 1

Tracking

Snap Pixel, Meta CAPI, TikTok Events API, Google tags and LinkedIn Insight Tag checked against real orders and leads.

Weeks 1–2

Test

Arabic creatives, audiences and cities side by side, with a weekly report.

Weeks 2–4

Scale

Budget follows the winners and the next Saudi season. Monthly review with you.

Ongoing
FAQ

Paid ads in KSA, answered

Anything else? Ask us on WhatsApp.

Which ad platforms do you manage in Saudi Arabia?

Meta (Facebook, Instagram, WhatsApp and Messenger), Google (Search, Performance Max, Shopping, YouTube and Demand Gen), Snapchat, TikTok and LinkedIn, plus X when your audience is there. We have run Saudi ad accounts on Snapchat, Meta, Google, TikTok and LinkedIn since 2021.

Is Snapchat still worth it in KSA?

For many consumer brands, yes. We ran Snapchat Ads for a Saudi cosmetics brand for four years (Nov 2021 – Oct 2025): $1,017,468 in revenue from $524,902 in spend, a 1.94 purchase ROAS.

Can my ads send buyers to WhatsApp instead of the website?

Yes. Click-to-WhatsApp ads on Facebook and Instagram open a chat with your team on WhatsApp Business. They work well for high-ticket products, services and buyers who want to ask before paying.

Do you connect the ads to my Salla or Shopify store?

Yes. We are a Salla Partner and a Shopify Partner. We connect the Meta Conversions API, Snap and TikTok events and Google Merchant Center to your store, so every platform learns from real orders.

How much budget do I need for paid ads in KSA?

There is no fixed minimum. We size it from your margin, average order value and the season. As a reference, one Salla store spent 29,699 SAR across Meta and TikTok and returned 127,095 SAR (revenue in May 2025).

How fast will I get a plan?

Your first plan arrives within one working day of the call or form: the platform mix, a budget split and the next Saudi seasons.

Do you write Arabic ads for Saudi buyers?

Yes. Copy and creatives are written in Arabic first for Saudi buyers, then adapted to English. Our design team makes the static ad creatives for every placement; see graphic design in KSA.

Can you take over an account that is already running?

Yes. We start with an audit of the account, the tracking and the store, keep what works, and fix the rest before we raise the budget.

Your plan for the Saudi market

Get a paid ads plan for KSA

Leave your name and number. Your first plan arrives within one working day: the platform mix, a budget split and the next Saudi seasons.

  • A review of your current ad account and tracking, if you have them
  • A suggested budget split across platforms
  • The Saudi season calendar for the next six months
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Ready when you are

Start with one service, or all five

The same team also runs campaigns in these markets, with the same standards. Their country pages are on the way.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page