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Social media · USA

Social Media Management in the USA

Monthly content, posting and community care for brands selling to American buyers, on Instagram, TikTok, Facebook and LinkedIn, with Arabic versions for Arabic-speaking audiences. The account below is in Jordan, labelled as such: no US social case is published yet.

Cross-market proof · Jordan, not USA

Meta Business Suite · luxury watches store
Meta Business Suite views chart for April to June, after the program started: 44,807,965 views.
44.8Mviews in four months
1.6Mreach
5.8%engagement rate
6.48Mviews before us

Case: Social Media Management for a Luxury Watches and Jewelry Store. Client kept anonymous.Read the full case

Platform 01 · Instagram

Instagram management in the USA: Reels, Stories and the grid

Best for in USA: jewelry, beauty, fashion, food and anything bought with the eyes.

13.6Mviews in two months · Jordan

Instagram is where buyers check a brand before they buy, and where the ads send them. We plan the grid a month ahead, make Reels that stop the scroll, use Stories for daily offers, and answer comments and messages in your voice.

Reels

Short vertical videos planned around products, people and moments in the US calendar.

HooksTrendsCaptions

Stories & Highlights

Daily Stories with polls, offers and links, and Highlights that answer the usual questions: shipping, returns, sizing.

PollsLinks

Feed & carousels

A grid that looks like your brand, with carousels that explain and sell.

Grid planCarousels

Comments & DMs

Replies in English, and in Arabic for Arabic-speaking followers, with buying questions passed to your team.

Saved repliesLead hand-off
Platform 02 · TikTok

TikTok for US brands: native videos, trends and creators

Best for in USA: brands that want new, younger buyers and can show the product in use.

TikTok rewards content that looks like TikTok. We plan short videos around trends, sounds and real people, post on a steady rhythm, and bring in US creators when your product needs a face.

Native videos

Short, vertical, sound-on videos with the hook in the first second.

HooksSounds

Trends

Trends picked the same week, only when they fit your brand.

Weekly

Creators & UGC

Creators and customer videos briefed and approved by you, with usage rights agreed for ads.

UGCUsage rights

Comments & lives

Comments answered fast, and lives planned for launches and Black Friday offers.

RepliesLives
Platform 03 · Facebook

Facebook pages and groups for buyers over thirty

Best for in USA: brands whose buyers are thirty and up: jewelry, home, gifts, health and local services.

3.33ROAS, top buying age group, Meta Ads

Younger buyers live on TikTok; many of the buyers with the most to spend are still on Facebook. In our USA & Canada jewelry ads account, the top buying age group was also the best-returning one. We keep the page and community active so those buyers find a living brand when they click.

Page posts

Posts, albums and short videos adapted from Instagram for an older audience.

PostsVideo

Groups & community

A customer group for launches, care tips and early offers, kept moderated.

GroupsModeration

Reviews & messages

Recommendations answered and Messenger questions handled, with buying questions passed to your team.

RecommendationsMessenger
Platform 04 · LinkedIn

LinkedIn for US companies and their founders

Best for in USA: B2B companies, employers and founders building trust with decision-makers.

On LinkedIn, buyers follow people as much as companies. We run the company page and help founders and managers post in their own voice, around projects, events and hiring.

Company page

Regular posts on projects, team and expertise, with a clear look.

PostsDocuments

Founder & leader posts

Ghost-written posts in the leader’s own voice, approved before publishing.

Thought leadership

Organic to ads

The posts that work become LinkedIn ads for lead generation.

Lead gen
Every platform · the calendar

One calendar around the US retail year

Best for in USA: brands that want one plan for every platform instead of posting day by day.

One monthly calendar covers every platform, built around Mother’s Day, July 4, Back to School, Black Friday and the holidays, with Ramadan and Eid posts for Arabic-speaking audiences. You approve it once; we post, reply and report.

Monthly calendar

Every post, Story and video for the month, with dates, captions and visuals.

DatesCaptions

Retail seasons

Season content planned weeks ahead, in the right tone for each occasion.

Black FridayHolidays

Designs & videos

Visuals made by our design team, sized for every platform.

StaticsReels

Monthly report

What grew, what sold and what we change next month.

ReachEngagement
At a glance

Four platforms, compared

Most brands need two or three of these, not all four. We start where your buyers already are.

PlatformJobBest for in the USABest proof
InstagramTrust + sellJewelry, beauty, fashion, food13.6Mviews · Jordan
TikTokDiscoveryNew and younger buyers—no published case
FacebookCommunityBuyers over thirty, groups, local—no published case
LinkedInB2B trustCompanies, founders, hiring—no published case
The content calendar

The US social calendar, 2027

When we plan, when we post the most and when we follow up, for each season.

Season
JanFebMarAprMayJunJulAugSepOctNovDec
Ramadan & Eid al-FitrFebruary – March
Mother’s DayMay
July 4 & Prime DayJuly
Back to SchoolAugust – September
Black Friday & Cyber MondayLate November
Holiday seasonDecember
Plan and shootSeason posts liveThank-you and follow-upRamadan and Eid move about 11 days earlier each year; the US and Canadian dates are fixed or follow the calendar.
Gift moments

Mother’s Day and holiday gift content starts weeks early, when buyers start saving ideas.

National days

July 4 content in your brand’s style, not generic flags.

Ramadan rhythm

For Arabic-speaking audiences, posts timed to the evenings after iftar, in their time zone.

How we work

From first call to a living account

Our team works from Amman (UTC+3), seven to eight hours ahead of New York: your morning starts with yesterday’s numbers read and the changes made. Posts are scheduled for your audience’s local time. Approvals by email or WhatsApp, monthly calls on Google Meet.

Audit

Your accounts, competitors and what your audience responds to.

Day 1

Plan

Platforms, content pillars and the first month. Your first plan arrives within one working day.

Day 1

Create

Designs, videos and captions for the month, approved by you.

Week 1

Post and reply

Posting on schedule, replies to comments and messages.

Daily

Report and improve

A monthly report and the next calendar built on what worked.

Monthly
FAQ

Social media in the USA, answered

Anything else? Ask us on WhatsApp.

Which platforms do you manage?

Instagram, TikTok, Facebook and LinkedIn. Most brands need two or three of them; we suggest which ones in your first plan.

Can you post in English and Arabic?

Yes. English is the default for US accounts. When part of your audience speaks Arabic, we write separate Arabic posts and replies, not translations, especially around Ramadan and Eid.

Do you have social media results from the USA?

Not published yet. The results on this page come from Jordan and are labelled that way, for example 44.8M views in four months for a luxury watches store, up from 6.48M.

Who films the videos?

It depends on the plan: your team films with our shot list and we edit, or we brief US creators you approve. Static designs are made by our design team.

Do you reply to comments and messages?

Yes, and we pass buying questions to your sales team. We agree the reply hours with you when we start, since your audience is in a different time zone from our team.

How fast will I get a plan?

Your first plan arrives within one working day: the platforms, the content pillars and the first month around the next season.

Can you also run ads from the content?

Yes. The posts and videos that perform best become ads on Meta and TikTok. See paid ads in the USA.

Your plan for the US market

Get a content plan for the USA

Leave your name and number. Your first plan arrives within one working day: the platforms, the content pillars and your first month.

  • A quick review of your current accounts
  • The two or three platforms to focus on
  • Content ideas for the next season
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Ready when you are

Start with one service, or all five

The same team runs campaigns in Canada, the Gulf and Jordan, with the same standards and one plan per market.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page