A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
$28M+ad spend managed120+brands served75+Shopify stores built13+years of experience
Facebook, Instagram, TikTok, Snapchat and Google ads for brands selling in Iraq, set up for the way Iraqi buyers order: a message first, cash on delivery after. No Iraq case is published yet, so the dashboard below is from Jordan and labelled as such. It shows the chat-first selling we bring to Iraq.
Case: Instagram Ads for Luxury Furniture in Amman. Client kept anonymous.Read the full case
Platform 01 · Meta
Meta Ads in Iraq: Facebook, Instagram, Messenger and WhatsApp
Best for in Iraq: reach across every age and governorate, catalogue sales and orders that start in a chat.
3.06ROAS on Facebook and Instagram · Jordan
Facebook is still the widest door to Iraqi buyers, across ages and governorates, and Instagram leads with younger buyers in the cities. A large share of orders start as a message, so we run chat campaigns next to website sales, and we judge both by orders that are confirmed and delivered.
Facebook
Feed, video, carousel and catalogue ads for family buyers and every governorate, and the retargeting pools that feed every Meta campaign.
FeedVideoCarouselCatalogue
Instagram
Reels, Stories and Explore for younger, urban buyers, with DMs open for questions before the order.
ReelsStoriesExploreDMs
Messenger
Click-to-Messenger ads with automated first replies that ask for the product, the governorate and a phone number, so your team can confirm the order fast.
Click-to-MessengerAuto repliesOrder questions
WhatsApp
Click-to-WhatsApp ads that open a chat with your sales team on WhatsApp Business, for high-ticket products and buyers who want to talk first.
Click-to-WhatsAppWhatsApp BusinessChat-to-order
Catalogue & Advantage+ shopping
Your catalogue synced from Shopify or WooCommerce for dynamic ads, then Advantage+ shopping campaigns once enough confirmed orders flow back to learn from.
Dynamic adsAdvantage+Shopify / WooCommerce feed
Platform 02 · TikTok
TikTok Ads in Iraq: In-feed, Spark and lead ads
Best for in Iraq: reaching younger Iraqi buyers fast, with videos that look and sound local.
4.89TikTok ROAS · Saudi Arabia
TikTok has become one of the busiest feeds in Iraq, especially under thirty. It rewards videos that look like TikTok, so we make many short variations in Iraqi Arabic, with real people and local humour, and let TikTok find the buyers that Meta then retargets.
In-feed ads
Full-screen video in the For You feed, with many creative variations tested each week.
For You feedWeekly variations
Spark Ads
Boosting your own posts or a creator’s post, so the ad keeps the likes, comments and profile behind it.
Brand postsCreator posts
Lead and order forms
Instant forms inside TikTok that collect name, phone and governorate, passed to your team for a confirmation call.
Instant formsConfirmation call
Creators & UGC
Iraqi creators and customer videos briefed and approved by you, then run as ads.
UGCBriefs
Platform 03 · Snapchat
Snapchat Ads in Iraq: Snap Ads, Story and Collection ads
Best for in Iraq: younger buyers, gifts, fashion and beauty, in Baghdad, Erbil and Basra.
9.98ROAS on Snapchat · Jordan
Snapchat is part of the daily routine for many young Iraqis, and buying from a Snap ad feels natural to them. We send the swipe-up to a fast page with a short order form, so a cash-on-delivery order takes seconds.
Single image & video Snap Ads
Full-screen vertical ads between Stories, sound-on, with the product in the first two seconds.
Snap AdsSound-on videoSwipe-up to order
Story Ads
Branded tiles in Discover that open a series of Snaps, for launches and season collections.
Discover tiles
Collection Ads
A video or image with four tappable product tiles, so the buyer can pick a product straight from the ad.
Product tiles
Lead generation
Forms inside Snapchat for services, events and products sold by phone, synced to your sheet.
Instant formsSheet sync
Platform 04 · Google
Google Ads in Iraq: Search, YouTube and Performance Max
Best for in Iraq: buyers who search for a product, a clinic or a service by name, and video reach on YouTube.
PremierGoogle Partner 2026
Search volume in Iraq is smaller than social, but the people who search are ready to act. We give Google the high-intent part of the budget: Arabic and English keywords, call ads for services, and YouTube, which Iraqis watch widely, for reach before the season.
Search
Arabic, English and mixed-spelling keywords, brand and competitor terms, with call ads for clinics and services.
Responsive search adsCall adsBrand defence
YouTube
In-stream, Shorts and bumper ads for reach before Ramadan and the year-end sales, plus remarketing to visitors.
In-streamShortsBumpers
Performance Max
One campaign across Search, YouTube, Display, Gmail and Maps, fed by your product feed and asset groups per category.
Asset groupsAudience signals
Display & Demand Gen
Visual ads across Discover, Gmail and YouTube feeds to create demand and bring visitors back.
Demand GenRemarketing
Every platform · cash on delivery
Cash-on-delivery tracking: optimise for orders that arrive
Best for in Iraq: stores and pages that lose orders to wrong numbers, unanswered calls and refusals at the door.
Most online orders in Iraq are paid in cash at the door. A platform that only sees “order placed” learns to find people who order, not people who pay. We add a confirmation step, send confirmed and delivered orders back to Meta, TikTok and Snapchat, and judge every campaign by cost per delivered order.
Order forms that work in Iraq
Iraqi phone format, a governorate list and a nearest-landmark field, because many addresses are given that way.
Phone formatGovernoratesNearest landmark
Confirmation step
A call or WhatsApp message before dispatch, with a simple script your team follows.
Call scriptWhatsApp
Confirmed orders back to the platforms
Confirmed and delivered orders sent to Meta, TikTok and Snapchat through their conversion APIs.
Conversions APIEvents API
One order sheet
Every order linked to its ad, confirmation and delivery status, shared with your team and your delivery company.
Ad → orderDelivery status
Cost per delivered order
The number every campaign is judged by, reported weekly next to confirmation and delivery rates.
Weekly reportDelivery rate
Platform 05 · LinkedIn · optional
LinkedIn Ads in Iraq
Lead generation for B2B companies, energy and construction suppliers, and employers hiring in Baghdad, Erbil and Basra. We add LinkedIn only when one good lead is worth its higher cost per click.
Lead Gen FormsSponsored contentCompany listsHiring
At a glance
Five platforms, compared
Most Iraqi accounts run two or three of these together, each with its own job.
Platform
Funnel role
Best for in Iraq
Best proof
Meta
Reach + chat orders
Every age and governorate, Messenger and WhatsApp orders
Meta (Facebook, Instagram, Messenger and WhatsApp), TikTok, Snapchat and Google (Search, YouTube, Performance Max and Demand Gen), plus LinkedIn for B2B when one lead is worth it.
Is Facebook still worth it in Iraq?
For most products, yes: it still reaches Iraqi buyers of every age and governorate. As a reference from Jordan, Arabic carousel ads on Facebook and Instagram returned 3.06 ROAS and 704 purchases for a hardware store (vs 2.5 industry average).
Most of my orders are cash on delivery. How do you measure results?
By cost per delivered order. We add a confirmation step, keep every order in one sheet with its ad and delivery status, and send confirmed and delivered orders back to Meta, TikTok and Snapchat so they learn from buyers who pay.
Can my ads send buyers to Messenger or WhatsApp instead of a website?
Yes. Click-to-Messenger and click-to-WhatsApp ads open a chat with your team, with first replies that ask for the product, governorate and phone number. As a reference from Amman, Instagram chat ads brought a furniture brand 2,748 leads at $2.14 each.
Can you run separate campaigns for the Kurdistan Region?
Yes. Erbil, Sulaymaniyah and Duhok run as their own ad sets, split by language as well as area. We write in Arabic and English. For Kurdish-speaking audiences, the Kurdish copy comes from your team or a native Kurdish writer you approve, and we build the design, targeting and reporting around it.
How much budget do I need for paid ads in Iraq?
There is no fixed minimum. We size it from your margin, delivery cost, average order and the season. As a reference from Jordan, one sneakers store spent $2,030 on Meta and returned $46,708 in sales.
Do you have paid ads results from Iraq?
Not published yet. The results on this page come from Jordan, Saudi Arabia and the wider Middle East, and each is labelled with its market, for example $1,017,468 in Snapchat revenue for a cosmetics brand in KSA over four years.
How fast will I get a plan?
Your first plan arrives within one working day of the call or form: the platform mix, a budget split and the next Iraqi seasons.
Your plan for the Iraqi market
Get a paid ads plan for Iraq
Leave your name and number. Your first plan arrives within one working day: the platform mix, a budget split and the next Iraqi seasons.
A review of your current ad account and order flow, if you have them
