A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
$28M+ad spend managed120+brands served75+Shopify stores built13+years of experience
Google, Meta, TikTok, Snapchat and LinkedIn campaigns for brands selling in the UAE, in English and Arabic. The dashboard below is a Google Search programme for a watches seller in the Middle East, six years in; below it, what we run on every platform in the UAE, and how.
Case: Google Search Ads for a watches seller in the Middle East. Client kept anonymous.Read the full case
Platform 01 · Google
Google Ads in the UAE: Search, Performance Max, Shopping and YouTube
Best for in UAE: buyers who search before they buy, in English, Arabic or both, and compare you with the marketplaces.
865%ROAS on Search · Middle East
In the UAE a lot of buying starts on Google: people compare prices with Amazon and Noon, look for a showroom nearby and read reviews. Most searches are in English, so we build English and Arabic keyword sets separately, keep brand, generic and competitor searches apart, and set bids by emirate when Dubai costs more than the rest.
Search
English and Arabic keywords built separately, brand and competitor terms, and location bids by emirate, with responsive search ads and full sitelinks.
One campaign across Search, YouTube, Display, Gmail and Maps, fed by your product feed and asset groups per category.
Asset groupsAudience signalsCustomer lists
Shopping
Product ads with price and image, from a Merchant Center feed synced with your Shopify store.
Merchant CenterFeed rulesBilingual titles
YouTube
In-stream, Shorts and bumper ads for reach before the season, and video remarketing to people who visited the store.
In-streamShortsBumpersRemarketing
Display & Demand Gen
Visual ads across Discover, Gmail and YouTube feeds to create new demand and bring visitors back.
Demand GenDisplay remarketingLookalike segments
Platform 02 · Meta
Meta Ads in the UAE: Instagram, Facebook, WhatsApp and Messenger
Best for in UAE: retargeting, catalogues, Reels and WhatsApp conversations for high-ticket products and services.
$179,410Black Friday revenue, Meta · Jordan
Instagram is where UAE buyers check a brand before they trust it, and WhatsApp is where many of them want to ask before they pay. We use Meta to retarget the people Google and TikTok found, to show the catalogue, and to open WhatsApp chats for property, clinics, cars, luxury and services, with English and Arabic ads in separate ad sets.
Facebook
Feed, carousel and catalogue ads for family buyers and older audiences, and the retargeting pools that feed every Meta campaign.
FeedCarouselCatalogueVideo
Instagram
Reels, Stories and Explore for products bought with the eyes, with shopping tags and links to the store.
ReelsStoriesExploreFeed
WhatsApp
Click-to-WhatsApp ads that open a chat with your team on WhatsApp Business. Common in the UAE for property, clinics, cars, luxury and anything people want to ask about first.
Ads that open a chat in Messenger or Instagram Direct, with automated first replies so no question waits.
Click-to-messageAuto replies
Catalogue & Advantage+ shopping
Your catalogue synced from Shopify for dynamic ads, then Advantage+ shopping campaigns once the pixel has enough purchases to learn from.
Dynamic adsAdvantage+Product feedCollection ads
Platform 03 · TikTok
TikTok Ads in the UAE: In-feed, Spark and Shop ads
Best for in UAE: reaching younger residents and new buyers at a low cost when the video looks native to the feed.
4.89TikTok ROAS for a honey brand · Saudi Arabia
TikTok in the UAE is one feed with many audiences: Emiratis, Arab expats and English speakers side by side. We make short variations in both languages, use creators who match each audience, and let TikTok find the buyers that Meta and Google then retarget.
In-feed ads
Full-screen video in the For You feed, with Shop Now buttons and many creative variations tested each week.
For You feedShop NowWeekly variations
Spark Ads
Boosting your own posts or a creator’s post, so the ad keeps the likes, comments and profile behind it.
Brand postsCreator postsUGC
Shop & catalogue ads
Video shopping ads built from your Shopify catalogue, showing the right product to the right viewer.
Video shopping adsCatalogue sync
Lead generation
Instant forms inside TikTok for services, events and high-ticket products sold by phone or WhatsApp.
Instant formsCRM sync
Platform 04 · Snapchat
Snapchat Ads in the UAE: Snap, Collection and Dynamic ads
Best for in UAE: Emirati and younger audiences, gifts, beauty, fashion and season offers.
$1,017,468Snapchat revenue · Saudi Arabia
Snapchat matters most in the UAE for Emirati and younger audiences, who open it every day. We run it next to TikTok and Meta, with Arabic and English sound-on video, and judge it on purchases, not views.
Single image & video Snap Ads
Full-screen vertical ads between Stories, built sound-on, with the product in the first two seconds.
Snap AdsSound-on videoSwipe-up to store
Story Ads
Branded tiles in Discover that open a series of Snaps, for launches and season collections.
Discover tilesMulti-snap stories
Collection Ads
A video or image with four tappable product tiles underneath, so the buyer can shop straight from the ad.
Product tilesCatalogue-linked
Dynamic Product Ads
Retargeting with the exact products a visitor viewed, generated from your Shopify catalogue.
Catalogue retargetingProspecting DPA
Commercials
Short non-skippable video inside curated content, for reach before Ramadan, the Dubai Shopping Festival and National Day.
Non-skippableSeason reach
Platform 05 · LinkedIn
LinkedIn Ads in the UAE: B2B lead generation
Best for in UAE: B2B companies selling to decision-makers in Dubai and Abu Dhabi, including free-zone businesses.
Dubai and Abu Dhabi host many regional offices, so LinkedIn reaches UAE buyers by company, industry, seniority and job title, mostly in English. It costs more per click than consumer platforms, so we use it when one good lead is worth it: software, consulting, real estate developers, logistics and corporate services.
Sponsored content
Single image, video, carousel and document ads in the LinkedIn feed, in English and Arabic.
Single imageVideoDocument ads
Lead Gen Forms
Forms pre-filled from the LinkedIn profile, synced to your CRM or sheet so sales can call the same day.
Pre-filled formsCRM sync
Conversation ads
A message in the LinkedIn inbox with buttons that lead to a demo, a download or a call booking.
Inbox messagesBooking buttons
Retargeting & account lists
Ads to website visitors, video viewers and uploaded target-company lists for account-based campaigns.
Website retargetingCompany listsABM
Platform 06 · X · optional
X Ads in the UAE
Promoted posts and video for launches, news and big events. We add X only when your audience is active there, and judge it against the other platforms.
Promoted postsVideo adsEvent moments
At a glance
Six platforms, compared
Most UAE accounts run two or three of these together, each with its own job and often its own language.
When we test, when we spend hardest and when we retarget, for each UAE peak.
Season
JanFebMarAprMayJunJulAugSepOctNovDec
Dubai Shopping FestivalDecember – January
RamadanFebruary – March
Eid al-FitrMarch
Eid al-AdhaMay
Dubai Summer SurprisesJuly – August
White FridayLate November
National Day2 December
Test creatives and audiencesPeak spendRetargetRamadan and the Eids move about 11 days earlier each year. We confirm the exact dates with you each season.
A long festival peak
The Dubai Shopping Festival runs for weeks, so we pace the budget across it instead of spending it all in the opening days.
Ramadan nights
Spend weighted to after iftar and late night, when UAE buyers shop.
Summer
Many residents travel in July and August. We follow the buyers still in the country, then prepare back to school.
How we work
From first call to scaled campaigns
Our team works from Amman, one hour behind the UAE (UTC+3; the UAE is UTC+4). Meetings on Google Meet, daily updates on WhatsApp.
01
Audit
Ad accounts, pixels, store and competitors in the UAE.
Day 1
02
Plan
Platform mix, language split, budget by emirate and a season calendar. Your first plan arrives within one working day.
Day 1
03
Tracking
Google tags, Meta CAPI, TikTok Events API, Snap Pixel and LinkedIn Insight Tag checked against real orders and leads.
Weeks 1–2
04
Test
English and Arabic creatives, audiences and emirates side by side, with a weekly report.
Weeks 2–4
05
Scale
Budget follows the winners and the next UAE season. Monthly review with you.
Google (Search, Performance Max, Shopping, YouTube and Demand Gen), Meta (Instagram, Facebook, WhatsApp and Messenger), TikTok, Snapchat and LinkedIn, plus X when your audience is there.
Do you have paid ads results from the UAE?
No UAE case is published yet. The results on this page come from published cases in the Middle East, KSA and Jordan, each labelled with its market: for example, a Google Search programme for a watches seller in the Middle East returned $1.19M in revenue (865% ROAS, 2019–2025).
Should the ads be in English or Arabic?
Both, as separate ads. English reaches most residents; Arabic usually works better with Emirati and Arab buyers. We test the split and move budget to what sells.
Can you target each emirate separately?
Yes. Dubai, Abu Dhabi, Sharjah and the other emirates can each get their own budget, bids and creatives, and we merge them when the budget is too small to split.
Can my ads send buyers to WhatsApp instead of the website?
Yes. Click-to-WhatsApp ads on Instagram and Facebook open a chat with your team on WhatsApp Business. In the UAE they work well for property, clinics, cars, luxury and services.
How much budget do I need for paid ads in the UAE?
There is no fixed minimum; we size it from your margin, average order and the season. As a reference, a luxury retailer in Jordan spent $30,399 on Meta over Black Friday month and returned $179,410, a 5.90 ROAS.
Do you connect the ads to my Shopify store?
Yes. We have been a Shopify Partner since March 2020. We connect the Meta Conversions API, TikTok and Snap events and Google Merchant Center to your store, so every platform learns from real orders. Our design team makes the creatives for every placement; see graphic design in the UAE.
How fast will I get a plan?
Your first plan arrives within one working day of the call or form: the platform mix, the language split, a budget by emirate and the next UAE seasons.
Your plan for the UAE market
Get a paid ads plan for the UAE
Leave your name and number. Your first plan arrives within one working day: the platform mix, the language split and the next UAE seasons.
A review of your current ad account and tracking, if you have them
A suggested budget split across platforms and emirates
