A results-driven digital marketing agency in Amman, helping businesses in Jordan, the Gulf and beyond grow online since 2018. One certified team for ads, websites, SEO and GEO.
$28M+ad spend managed120+brands served75+Shopify stores built13+years of experience
Search work for Canadian sites and Shopify stores: an English and a French version Google can tell apart, pages that answer what Canadians type, and a brand that AI assistants mention. Our published SEO dashboards are from Jordan, so the one below is labelled as such; the method is the one we apply to google.ca.
From the case: SEO for a luxury watches store in Jordan. Client kept anonymous.Read the full case
Step 01 · The technical base
Technical SEO for bilingual Canadian sites
Best for in Canada: sites with English and French pages, or US and Canadian copies, that compete with each other.
95+PageSpeed score on mobile · Jordan
The most common Canadian problem we find is self-competition: a French page and an English page with no hreflang, or a .com and a /en-ca/ version Google treats as duplicates. We map every URL to one language and one country, then fix speed and schema on top of that.
hreflang for en-CA and fr-CA
Every page paired with its other-language twin, plus x-default, checked in Search Console.
en-CAfr-CAx-default
Index hygiene
Filter, tag and parameter URLs kept out of the index, one canonical per product, sitemaps per language.
CanonicalSitemaps per language
Mobile speed
Heavy apps, scripts and images trimmed until the pages pass Core Web Vitals on a phone.
LCPINPCLS
Schema in both languages
Product, Organization, LocalBusiness and FAQ markup in English and French.
ProductLocalBusiness
Safe re-platforming
Moving to Shopify or splitting a US site into a Canadian one with a full redirect map, tested before launch.
Redirect mapLaunch checks
Step 02 · Pages and words
Content Canadians search for, written twice
Best for in Canada: brands whose buyers search in two languages and use Canadian words and spellings.
28keywords holding the top spot · Jordan
A Canadian searcher writes “colour”, compares prices in CAD and wants to know about duties and delivery to their province. French searchers in Quebec use their own vocabulary, not France’s. We research both keyword sets separately and give each language its own pages.
Two keyword studies
English-Canadian and Quebec-French demand researched apart, with search volume read on google.ca.
en-CAfr-CACanadian spelling
Titles and descriptions
A unique title and description per page and per language, written to earn the click.
TitlesDescriptions
Collection and service pages
Text that answers shipping, duty and sizing questions for Canadian buyers on the pages that sell.
CollectionsBuyer questions
Seasonal guides
Thanksgiving, Black Friday and Boxing Day guides in English and French, linked to products.
GuidesInternal links
Step 03 · Shopify search
SEO for Canadian Shopify stores
Best for in Canada: Shopify stores selling in CAD next to a USD version of the same catalogue.
Shopify, built in Ottawa, handles a lot well, but a store with Canadian and US markets can still show Google two near-identical copies of each product. We set Markets up with subfolders and hreflang, write collection and product copy per language, and connect Merchant Center so products appear in Shopping results in CAD.
Markets and subfolders
/en-ca/ and /fr-ca/ versions with their own currency and hreflang, so each ranks in its own market.
/en-ca//fr-ca/
Collections and filters
Filter and variant URLs controlled, collections given real copy, internal links tidied.
CollectionsVariants
Product snippets
Price in CAD, stock and reviews in search results through product schema, plus Merchant Center listings.
Rich resultsMerchant Center
Images in two languages
Alt text written in English and French, images served light and fast.
Alt textWebP
Step 04 · Maps and local search
Google Business Profile and local SEO from Vancouver to Halifax
Best for in Canada: clinics, showrooms, restaurants and trades that serve one city or neighbourhood.
Search “near me” in Mississauga or Laval and the map pack comes first. For each location we verify and fill the Business Profile, write it in French where customers expect it, publish a genuine page for that area and ask happy customers for reviews.
Business Profile per location
Categories, services, hours, photos and weekly posts, in English, French or both.
VerificationPosts
Reviews
A simple review request after each order or visit, and a polite answer to every review.
RequestsReplies
Area pages
A real page for each city or area you serve, with local details rather than a swapped place name.
TorontoLavalCalgary
Canadian listings
Name, address and phone made identical across the Canadian directories and map apps people use.
NAPDirectories
Step 05 · AI answers
GEO for Canadian brands: cited by ChatGPT, Gemini, Perplexity and AI Overviews
Best for in Canada: brands that customers ask an assistant about before they open a search engine.
When someone in Montreal asks an assistant in French which store to trust, the answer is built from pages it can read and sources it already trusts. GEO gives your brand clear facts in both languages, answer-shaped pages and mentions on Canadian sites those tools rely on.
ChatGPT
Facts about your brand, products and service area stated plainly so ChatGPT repeats them correctly.
Facts pageBoth languages
Gemini
Entity markup that links your site, Business Profile and social profiles into one brand.
SchemaEntity
Perplexity
Citable sources: your pages plus reviews and Canadian directories it already quotes.
Citations
AI Overviews
Short, direct answers near the top of your pages for the questions that trigger an Overview.
Answer blocks
Crawler access and llms.txt
AI crawlers allowed, key pages in plain HTML and an llms.txt that lists your best English and French pages.
llms.txtPlain HTML
SEO + GEO in three months
A bilingual site that search and AI can trust
The package runs month by month, each ending with a report and a call. After month three you can continue on a monthly plan.
Month 1
Clean structure
Crawl of both languages and the urgent fixes
en-CA and fr-CA hreflang in place
Search Console, GA4 and tracking
English and French keyword maps
Month 2
Pages in two languages
Titles and descriptions per language
Collection and service copy for Canadian buyers
French pages briefed for the native writer
Links pointing to the pages that sell
Month 3
AI visibility and trust
Answer-first sections and FAQs
Schema, llms.txt and crawler access
Mentions on Canadian directories and media
First AI citation check and next steps
Search results build up over months. We show you what changed every month and never promise a ranking.
Side by side
Five steps, in the order you need them
Most Canadian sites need all five; we start with whichever one is costing you the most traffic now.
Canadians start searching weeks before each sale; the page must already be indexed by then.
Season
JanFebMarAprMayJunJulAugSepOctNovDec
Ramadan & Eid al-FitrFebruary – March
Victoria Day long weekendMay
Canada Day & summer salesLate June – July
Back to school & ThanksgivingAugust – October
Black Friday weekLate November
Boxing Day & Boxing WeekLate December
Write and indexSearches peakUpdate and keepRamadan moves about 11 days earlier each year. Canadian Thanksgiving falls on the second Monday of October, weeks before the US one, and Boxing Day is 26 December.
Same URL every year
Each season keeps one page that is refreshed annually, so it keeps the links it has earned.
Thanksgiving first
Canadian Thanksgiving pages go live in September, ahead of the October long weekend.
Both languages together
French and English versions of a season page are published on the same day.
How we work
From the first crawl to traffic that keeps coming
We work from Amman (UTC+3). That is seven to eight hours ahead of Toronto, Ottawa and Montreal, and ten to eleven ahead of Vancouver, so the overnight numbers are read before your team logs on. Reports monthly, calls on Google Meet, quick questions by email or WhatsApp.
01
Crawl both versions
English and French pages, Search Console data and what the AI assistants say about you.
Day 1
02
Search plan
The fixes, the pages and their order, sent within one working day.
Day 1
03
Repair
hreflang, duplicates, speed, tracking and Business Profiles.
Month 1
04
Publish
English pages, French briefs and product copy.
Month 2
05
Earn citations
Answer pages, Canadian mentions and a monthly visibility report.
Month 3 →
Other services for Canada
Search traffic pays more when ads and the store back it up
Can you handle SEO for the French side of our site?
Yes, the search side of it: fr-CA URLs, titles, hreflang, schema and Quebec keyword research. The French text is written by a native writer so it reads as Quebec French.
Our US and Canadian pages look the same. Is that a problem?
It can be. Google may pick one version for both countries and hide the other. hreflang between en-US and en-CA, CAD prices and Canadian details on the Canadian pages fix most of it.
Do you have published SEO results from Canada?
Not yet. The SEO numbers on this page are from Jordan and say so, for example 86,600 clicks from search for a watch retailer over 16 months. Canadian cases are published once the client agrees.
What does GEO add for a Canadian brand?
It makes ChatGPT, Gemini, Perplexity and Google AI Overviews more likely to name your brand when someone asks, in English or French, which company to choose.
What happens in the three-month package?
Month one cleans the structure and sets up hreflang, month two builds the pages in both languages, month three works on AI visibility and mentions. A report and a call close each month.
Can you work on our Shopify store’s SEO?
Yes. We are a Shopify Partner. We set up Markets so Canadian and French versions have their own URLs, then fix collections, product copy and schema, and connect Merchant Center for CAD listings.
Can you help us show up on Google Maps in our city?
We set up and manage the Business Profile for each location, build area pages and grow reviews, the main levers for the map. Nobody can guarantee a position.
When will we see movement?
Technical and hreflang fixes often show within weeks; content and authority take months. You get a monthly report so the direction is always visible.
A plan written for Canada
Ask for a search plan for Canada
Leave your name and number. Within one working day you get the fixes, the English and French pages to write and the first GEO steps.
A quick check of both language versions
What AI assistants say about you in English and French
