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Social accounts · English and French Canada

Social Media Management in Canada

We plan, post and reply on Instagram, TikTok, Facebook and LinkedIn for brands with Canadian followers, with a French track for Quebec and posts timed to Eastern and Pacific time. Our published social results are from Jordan, so the account below is labelled that way.

Cross-market proof · Jordan, not Canada

Meta Business Suite · watch and jewelry retailer
Meta Business Suite views chart for April to June, after the program started: 44,807,965 views.
6.48Mviews before we started
44.8Mviews after four months
5.8%rate of engagement
1.6Maccounts reached

From the case: Social Media Management for a Luxury Watches and Jewelry Store. Client kept anonymous.Read the full case

Account 01 · Instagram

Instagram for Canadian followers, in English and en français

Best for in Canada: fashion, beauty, food, home and jewelry brands that sell on looks.

13.6Mviews in two months · Jordan

Before a Canadian buys from an ad, they usually open the profile. We keep that profile convincing: a planned grid, Reels shot for the season, Stories with real offers, and replies in the language each follower uses, whether that is English, French or Arabic.

Reels

Short vertical clips built around Canadian moments: the first snow, cottage season, back to school.

Seasonal ideasHooks

Stories and Highlights

Daily Stories with polls and links, Highlights answering delivery times, duties and returns for Canada.

PollsDelivery FAQs

Grid and carousels

A grid planned a month ahead, with carousels that show the product, the price in CAD and how to order.

Grid planCAD

Comments and DMs

Answered in English, French or Arabic as written, with sales questions passed to your team the same day.

Three languagesSame-day hand-off
Account 02 · TikTok

TikTok accounts with Canadian creators

Best for in Canada: brands chasing younger Canadian customers with a product that is fun to show.

A TikTok account grows on rhythm and on faces. We post several times a week, pick up trends while they are still fresh, and cast Canadian creators in English or in French when the product needs a person on camera.

Native clips

Vertical, sound-on, first second doing the work.

Sound-onHooks

Trend watch

Trends picked within the week, and only the ones that suit your brand.

Weekly

Creators in both languages

English and Quebec French creators briefed and approved by you, with ad usage rights agreed up front.

EN · FRUsage rights

Comments and lives

Fast replies, and lives planned around launches, Black Friday and Boxing Week.

RepliesLives
Account 03 · Facebook

Facebook pages and local groups for older Canadian buyers

Best for in Canada: home, gifts, health, jewelry and local services whose buyers are past their twenties.

3.33return from the best age bracket, Meta Ads

Facebook is where many Canadian buyers with money to spend still spend their time, and where neighbourhood groups recommend businesses. Our jewelry ads account showed the best-buying age group was also the best-returning one. We keep the page and groups alive so that click lands somewhere active.

Page posts

Instagram content reworked for a Facebook audience, with more text and clearer offers.

PostsVideo

Community groups

A moderated customer group, and a presence in local groups where your business is recommended.

ModerationLocal groups

Recommendations and Messenger

Every recommendation answered and Messenger questions handled in English or French.

RecommendationsMessenger
Account 04 · LinkedIn

LinkedIn for Canadian firms and their leaders

Best for in Canada: B2B firms in Toronto, Calgary, Montreal and Vancouver that sell through trust and referrals.

Canadian B2B buyers check the people behind a company as much as the company page. We run the page and write posts for founders and managers in their own voice, in English or French, about projects, hires and events.

Company page

A steady flow of project, team and expertise posts with a consistent look.

PostsDocuments

Leader posts

Written in the leader’s voice and language, approved before they go out.

Thought leadership

From post to campaign

The posts that land become LinkedIn lead-generation ads.

Lead gen
All accounts · the calendar

One bilingual calendar for the Canadian year

Best for in Canada: brands that would rather approve a month once than post day by day.

Each month gets one calendar across every account: Victoria Day, Canada Day, Thanksgiving, Black Friday and Boxing Week, plus Ramadan and Eid for Arabic-speaking followers. English and French posts are scheduled together, never days apart.

Monthly calendar

Every post, Story and clip of the month with its date, caption and visual.

DatesCaptions

Canadian holidays

Season content prepared weeks ahead in the right tone for each date.

ThanksgivingBoxing Day

Visuals

Designs and short videos from our team, sized for each platform.

StaticsReels

Monthly report

What grew, what sold and what changes next month.

ReachEngagement
Side by side

Four accounts, different jobs

Two or three of these are usually enough for a Canadian brand; we start where your customers already follow you.

PlatformIts jobWhere it fits in CanadaBest proof
InstagramConvince and sellFashion, beauty, food, jewelry in both languages13.6Mviews · Jordan
TikTokGet discoveredYounger Canadians, creator content—no published case
FacebookCommunityOlder buyers and neighbourhood groups—no published case
LinkedInB2B trustFirms in the big four cities—no published case
The posting calendar

The Canadian social year, 2027

When we plan and shoot, when season posts go out and when we follow up.

Season
JanFebMarAprMayJunJulAugSepOctNovDec
Ramadan & Eid al-FitrFebruary – March
Victoria Day long weekendMay
Canada Day & summer salesLate June – July
Back to school & ThanksgivingAugust – October
Black Friday weekLate November
Boxing Day & Boxing WeekLate December
Plan and shootSeason posts outFollow-upRamadan moves about 11 days earlier each year. Canadian Thanksgiving falls on the second Monday of October, weeks before the US one, and Boxing Day is 26 December.
Two time zones

Posts scheduled for the evening in Toronto and again where it matters for Vancouver.

Quebec dates

Fête nationale on 24 June gets French posts of its own, not a translated Canada Day post.

Ramadan evenings

For Arabic-speaking followers, posts go out after iftar in their local time.

How we run your accounts

From the first review to accounts that stay busy

We work from Amman (UTC+3). That is seven to eight hours ahead of Toronto, Ottawa and Montreal, and ten to eleven ahead of Vancouver, so the overnight numbers are read before your team logs on. Posts go out on your followers’ local time. Approvals by email or WhatsApp, a monthly call on Google Meet.

Review

Your accounts, Canadian competitors and what your followers respond to.

Day 1

Content plan

Platforms, themes and the first month, sent within one working day.

Day 1

Produce

The month’s designs, clips and captions in each language, approved by you.

Week 1

Publish and answer

Posts on schedule, comments and messages handled every day.

Daily

Learn and adjust

A monthly report, and next month built on what worked.

Monthly
FAQ

Social media in Canada, your questions

Something else on your mind? Send it on WhatsApp.

Can you post in French for Quebec?

Yes. French posts are planned and scheduled alongside the English ones, and the captions come from a native French writer so they sound like Quebec, not a translation.

Which accounts should a Canadian brand run?

Usually Instagram plus one of TikTok, Facebook or LinkedIn, depending on who buys from you. Your first plan names the two or three to focus on.

Do you have social results from Canada?

Not published yet. The results here are from Jordan and labelled as such, for example a watch and jewelry retailer that went from 6.48M views to 44.8M in four months.

Who appears in the videos?

Either your team, filming from our shot list while we edit, or Canadian creators you approve, in English or French. Static designs come from our design team.

When do you reply to comments, given the time difference?

We agree reply windows with you at the start. Our hours, 7 AM to 10 PM Amman time, overlap the Canadian morning, and sales questions reach your team the same day.

Can our followers be answered in Arabic?

Yes. If part of your audience writes in Arabic, from Montreal to Calgary, we reply in Arabic and can add Arabic posts around Ramadan and Eid.

How soon is the first plan ready?

Within one working day: the accounts to focus on, the themes and a first month built around the next Canadian date.

Can the best posts become ads?

Yes. Posts and clips that perform well are turned into Meta and TikTok ads. See paid ads in Canada.

A plan written for Canada

Ask for a content plan for Canada

Leave your name and number. Within one working day you get the accounts to focus on, the themes and a first bilingual month.

  • A short review of the accounts you run today
  • Which two or three accounts to grow
  • Post ideas for the next Canadian holiday
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Your next step

Pick one service for Canada, or combine them

One team in Amman plans Canadian campaigns next to our work in Jordan and the Gulf, with a separate plan, budget and report for Canada.

How would you like to reach us?

Ask AlGurus Assistant AIA first step for your business in 2 minutes Book a strategy callFirst plan within one working day (opens WhatsApp) WhatsApp Call us Contact page